You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - Forward Progress

transcript

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

You’re Either LinkedIn Or You’re Out!

Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 95,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and

Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing

• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…

You’re Either LinkedIn Or You’re Out! Social Networks

Where Do You Stand Now?

YOU ARE

Social Network Efforts

Why do they often not work for organizations?

MINDSET!MINDSET!

Social Media – Why?

• Reputation• Protection• Visibility• Referrals• New Business

Social Selling

• Relationship Marketing• Community• Reputation• Social Reach• Referrals• New Business

The Issue with Social Networks

• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments• “I don’t know what to post”• “I’m worried about what people will think”

The Popularity of Social Networks• Cause

• Fear of Missing Out (FoMo)• Need Connection

• Effect• Facebook: Over 1.8B Members• LinkedIn: Over 350M Members• Twitter: Over 645M Active Users• Google+: Over 300M Active Users

Why Online Social Networks?• Interactive• People Respond Well• Builds Trust• Builds Community• Networking!• Viral Activity• Sharing

Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups

How Many Contacts Do You Have That You Cannot See?

• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?

NO MORE JUST ONE TO

The LinkedIn Network

2015 LinkedIn Stats - Growing• LinkedIn Has Over 350 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 160 Million unique visitors a month

• 1 million new members added per week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 2 million companies have a company page

• 1 in 3 professionals has a LinkedIn profile

• Average time spent on LinkedIn Daily is 17 minutes

OVER 1,000 to 1

#1 -Your Professional Profile

• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear

• What will you for others?• Why & How?• What do you want/need?

Express Yourself

Visual Impact

You’re Either LinkedIn Or You’re Out! Share Skills and Manage

Endorsements

#2 - Adding ConnectionsYour Social Reach

• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling

• Get social!

Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number

You’re Either LinkedIn Or You’re Out! #3 - Posting – Starting a

Conversation• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?

Step ThreeSocial Selling

Value Based Posting

You’re Either LinkedIn Or You’re Out! Homepage Interaction

#4 - Engage with Connections’ Activity

Step Four – Social SellingYour Networking Event!

Search and Message

Set the Hook - Convert

Power Move

#5 - Group Networking

Step Five

Social Selling

Step 5+ - Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!

Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!

Step 5+ - Jobs – Seek and Find!You’re Either LinkedIn Or You’re Out!

Assignment• Fix Your Profiles – Look Good!

• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!

• Be Social = Social Selling• Have Meaningful Conversations• Provide Value - Be Present!• More?

Q & AQ & A

Thank You!Thank You!

Connect WITH us!

Dean@ForwardProgress.net

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NETwww.SocialJack.comwww.DeanDeLisle.com