Post on 16-Dec-2014
description
transcript
youth 2.0
Web 2.0 and Online Social Networking:
Connection Challenges for the Church
WARM ConferenceApril 2, 2008, Bart Caylor
1994
millennials
definedborn 1981-200281 million (boomers = 77 million)confident to make a differenceworld citizens in community
definedparental influence
90% claim “close” to mom
65% claim “close” to dad
‘helicopter parent’ phenomenon
definedmastery of technology
98% are online
90% have a computer
63% have a cell phone
60% use mobile to access internet
defined88% of all teens say technology
devices make their lives easier
(69% of all parents)
definedas a whole:
10 hours online per week
6-10 text messages per day
self-focused…generation “me”
trendscommunity collaborationself-expressionunprecedented access attitudeauthentic informationflexibility
web 2.0 keyssocial networkingmashupsdirect communicationpermission-basedmobility
social networking
u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook
6. Windows Live
7. Ebay
8. Wikipedia
9. Craigslist
10. MSN
27 March 08 Alexa.com
myspaceopen communityopen communication185 million users (4.5 million @ once)Age of user: 14-34criticism
quotes
Question: “How do you keep in touch
with close friends?”
Chronicle of Higher Education January 5, 2007
quotes
“…MySpace or just a phone call or cellphone…”- edna gomez
Chronicle of Higher Education January 5, 2007
quotes
“…I think the easiest thing, though, is email or MySpace because it doesn’t matter what time it is.”- deanna rilling
Chronicle of Higher Education January 5, 2007
quotes
“…in person, on the phone, MySpace, it does not really matter.”- ashley brown
Chronicle of Higher Education January 5, 2007
contentsblurbs, blogs, multimediafriendspacecommentsprofile customizationmusic and musiciansbulletins, im, groups
Avitar Icon
Personal Info
Friends
Friends’ Comments
Contact Info
Blog
Personalization
Widgets
facebookpermission-based communitypermission-based communication67 million members14 million photos uploaded daily65 billion page views per month25 minutes per day on average
YouTube100 million clips viewed per day65,000 clips added per 24 hours20 million visitors per month44% female, 56% male12-17 age demographic dominant
second lifevirtual online communityavatar based virtual worldnot a game13 million residents (400K last 7 days)USD$1 million per dayGDP is on par with several countries
second lifeamerican apparel
dell computer
nike
reuters news
starwood hotels
+others
ball state
harvard
indiana univ
ohio state
univ cincinnati
+ others
mashups & widgets
definedan application that combines content
from more than one source into an
integrated experience
direct communications
methodstext messaging (sms)email (multiple accounts)instant messaging/chatcomments/postings (myspace,
facebook)skype (voip)podcasting/voice commentsrss
texting79 million people texting150 billion messages in 2007Average Korean teen: 60 per day
netlingo.com
permission-based
challengesunsolicited = spam
be ready to engage when contacted
communications have to be timely
content has to be relevant
relationship building
mobile
mobiletext messaging
entertainment hub
remote controls
medical monitors
e-payments
internet access/information
voice calls
mobilemyspace phone launched 2007
iphone facebook application
ubiquitous device will be the center
the numbers
280,000
50%
70%13%
72%
2:1
86%62%
113,000,000
72,000,000
next steps
personal oppslearning
asking/discussion
exposure
experimenting and engaging
thinking through functional apps
church oppsyour presence on social networks strategies for facebook.com strategies for youtube.com
strategies for education
opportunities for authenticity
relationship building
questions & answers
bart caylor: brainstorm
caylor@brainstormbrand.com
www.brainstormbrand.com
317-558-1800