YouTube Confidential and Proprietary Andrew Bangs YouTube Highway Africa Conference July 7, 2010...

transcript

YouTube Confidential and Proprietary

Andrew BangsYouTube

Highway Africa ConferenceJuly 7, 2010

YouTube & Citizen Journalism

YouTube Confidential and Proprietary 2

https://sites.google.com/a/google.com/google-highway-africa/

http://wjec.ru.ac.za

youtube.com/feather_beta

What is YouTube?

YouTube Confidential and ProprietarySource: Nielsen//NetRatings (October 2007) - US audience.

• #3 Largest Site

• 483MM Global Users

• 35% Y/Y Growth

• 39% Global Internet Penetration

• 80% of Traffic Comes from Outside the US

YouTube Confidential and Proprietary 6Source: Nielsen//NetRatings (October 2007) - US audience.

• 2 Billion+ Views/Day

• #2 Search Engine

• Every Minute 24 Hours of Video is Uploaded to YouTube

YouTube is Everywhere

If our user base were a country, it would be the 3rd largest after China and India

FrancePopulation: 65.0M

USAPopulation: 307.0M

BrazilPopulation: 191.6M

JapanPopulation: 127.6M

Sources: comScore, May 2010

Source: comScore MyMetrix, Jan 2010

Female 44%

Male 56%

15-24 yrs: 30.7%

25-34 yrs:23.8%

35-44yrs:20.3%

45-54yrs:14.5%

55+10.7%

Demographics

Gender Breakdown Age Breakdown

International Destination

YouTube is localized in 24 different countries/territories

YouTube is available in 17 different languages/dialects

YouTube’s Global Audience

12Sources: comScore, May 2010

www.youtube.co.za

youtube.com/RhodesTV!

Battle at Kruger

Everyone’s a Reporter...

Changing the World by….

• Increasing transparency

• Expanding Access to Information

• Empowering Individuals

• Leveraging the power of crowds

• Facilitating Dialogue

• Connecting people worldwide

YouTube’s role in global media

June 2009: Iran Election Protest Videos

January 2009: Police Shooting in San Francisco

May 2010: Flooding in Nashville, KY

PBS / YouTube: Video Your Vote

• Voters were asked to document their polling places on Election Day

• 2500+ video submissions

• 50 states and over a dozen countries represented

Al Jazeera: Iraqi Voices

• Al Jazeera invited Iraqi citizens to share their thoughts around the election

• They distributed Flip cams and worked with citizen stringers on the ground

• The best videos were broadcast on air throughout Al Jazeera’s election coverage

The CNN / YouTube Debates• Citizens submitted questions for the presidential candidates to answer in two live debates on CNN• 5000+ video submissions• 7 Million people tuned in to watch on CNN• Over 9 Million video views on YouTube!!

News Organizations Tapping into Citizen Journalism

Tools and Tips on Using YouTubefor Journalists & News Organizations

Sign Up!

Finding the best content on YouTube

SearchSearch

The YouTube Reporters’ Center

youtube.com/reporterscenter

Partnerships & Programming

youtube.com/internetforpeace

youtube.com/projectreport

Products

YouTube Direct

youtube.com/direct

Moderator

youtube.com/moderator

Products

youtube.com/news

Products

News Browse Page

How people discover your content

SearchSearch

Help people discover your content

Keys to building your YouTube presence

Thank You!

Download this presentation here:https://sites.google.com/a/google.com/google-highway-africa/www.wjec.ac.za

Try:youtube.com/feather_beta

YouTube Confidential and Proprietary Andrew Bangs YouTube Highway Africa Conference July 7, 2010...

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