Post on 13-Feb-2017
transcript
Basic SEO / Youtube Optimization TipsHOW TO: Understand and Execute Basic
SEO & Youtube SEO#YesPHX
#ConsultMent
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,
human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to
communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
INFOGRAPHIC that’ll BLOW YOUR MIND!
Youtube
SEO generalized:● ½ of SEO is quality content
○ FOR VIDEO = Interaction with the video○ Use different pages to discuss different services
■ (focus each page on ONE keyword)
● ¼ - ⅓ of SEO is in getting links from high-authority sites○ Using sites like academia.gov & other sites where you can add
backlinks are important○ Cross promote with other industry leaders
● ¼ of SEO is NAP consistency - Directories & Listings○ Name, Address Phone MUST be same!
Extras: Basic Youtube SEO
NAP - Directory Listings:Make sure your website & social profile are all IDENTICAL
Get on all general / digital directories & all local directories○ Use Getlisted.org (listing score needs to get above
50% if possible) ○ Yext (53 instant high authority websites - one &
done)○ Do it manually
Extras
Youtube SEO: Inbound● Create good content. TELL A STORY. Ask them to engage.
● Optimize Channel Branding○ In every place possible, include links to your website○ Make sure profile pictures match○ Include keywords & key phrases○ When uploading pictures, name the images before upload (alt tag your pictures)
● Title & Tag well○ Name your file.○ Use Keywords / Key Phrases pertinently in as many places as you can○ More specific better○ Tags = what sidebar uses to suggest content
Youtube SEO Walkthrough
Youtube SEO: Inbound● Accurate & detailed description
○ Include your keywords in your description○ Include an entire transcript in description○ Include this as a closed caption text file○ Include a link to your website in description○ Include a link to your social media pages in your description
● Be Social & Cross promote -------- (even on your own sites)
○ These are BACKLINKS● Balance is key for organic eyes
○ Use overlays & calls-to-action in balance
Youtube SEO: Outbound / Context● Use Video Keywords good for Google
○ Keyword Research○ How-to keywords (“how to shave a cat”)
○ Reviews (“Bluehost review”)
○ Tutorials (“Setting up WordPress”)
○ Anything fitness or sports related (“Cardio kickboxing”)
○ Funny videos (“Cute animals”)
● Optimize for the Metrics:○ Unlike webpage - if your video doesn’t get interacted with,
Youtube WILL NOT rank it. (Read section on User Experience Metrics)
● Balance is key for organic eyes○ Use overlays & calls-to-action in balance - be helpful not car-salesy
Youtube SEO Walkthrough
TO DO - SEO
● Establish Google + & Verify Your Site / Biz● Update Directories● Backlinks● Cross promote (creates your own backlinks)● Add image titles appropriately
Extras
Extras:Tips once you have some videos:
Do these thingsCheck these tools out - helping with keywords & deciding on titles
Follow: Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Automation & planning: Hootsuite, Google calendar
Chelsea Dygert Dygert #ConsultMent
Talk: Chelsea@DygertConsultMent.com
Stalk: . . . .
@cimforgivenat Local coffee shop
#YesPhx | #ConsultMent
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