YS Foodworks

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Creative Marketing for Food and Hospitality

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com

Yannis helps build strong, effective, unique brands that create growth and profits for restaurants

and life-long relationships for their customers.

Advertising creative

Advertising strategy

Direct marketing

Photography

Design/Production

Web architecture and design

e-commerce/web strategy

Branding (corporate and product)

Integrated design communications

Media planning/placing

As a marketing expert who works with restaurant owner and managers to build

their clients and prospects base, I help you determine the best way to market

your business to its target audiences, devise a plan of action and follow it through

to complete execution. Moreover, my marketing experience, knowledge and

creativity can help you generate low cost publicity to create earned media for your

business. It all comes down to helping you sell more. And I accomplish this by advising you in two distinct

but related areas: 1. Marketing expertise that ranges from guerrilla tactics to media recommendations,

and 2. Fresh creative approaches to challenging communications problems.

Food/Hospitality Branding

Visual Marks for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Clocktower Brew Pub a well known Ottawa Pub,

3. The Greek Gourmet, a traditional catering service. 4. Armada Bar and Lounge.

Food/Hospitality Web and eCommerce

Contact: Yannis Souris, 11-900 Greenbank Road, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com

Decisions. Decisions. The identity for FoodPass, an electronic restaurant loyalty program took many twists and turns.

The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed,

applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing

applications still being developed to date.

FoodPass.com logo proposalFoodPass.com logo proposal

Branding for five different kinds of beer, brewed and produced by Clocktower. Design, creative, production and

marketing the labels took place over a period of six months. Demand for the five varieties increased by 20% after the new

visual identities were implemented.

It’s a sign! Environmental design, signage and other outdoor visuals are only effective if the Identity of the business is

flexible and solid enough to go through many variations, shapes and executions.

Food/Hospitality Collateral Marketing

Open House invitations for Cornestone, a bar and restaurant in the Bytown Market catering to younger crowds.

The idea was to position Cornerstone by using relevant visuals with an upscale, contemporary feel.

Food/Hospitality Publications

Corporate brochure spreads for Ottawa Venues, a holding company that owns 15 restaurants and bars in the

Ottawa core. The purpose of the 24 page publication and web document was to inform and promote the use of the establish-

ments to corporate clients. Capacity, capabilities and catering information were neatly showcased for each of the restaurants

along with some relevant promotional images.

Food/Hospitality Advertising & Direct Mail

Advertising and direct mail campaign for the Clocktower Brew Pub. The campaign focused on the in-house

brewing and production of their own ales and lagers. Photography featuring the staff was used to personalize the unique selling

preposition. There were several executions launched incrementally for a period of three months.

Advertising and direct mail campaign for the Brig, a pub with a gourmet menu!

Advertising, POPs and poster campaign for Europacafé a 26 restaurant/bistro chain in Manhattan, N.Y.

The focus was on healthy food. The design and execution reflected the menu as well the decor of the stores.

Food/Hospitality Interior Art

Consulting for Interior and wall art for the Armada Bar & Lounge in Ottawa. Art for the walls was created to reflect

sophistication as well the overall theme of the restaurant.

Tuscan Grill prides itself on quality food, excellent service and atmosphere. We believe that

when all these elements are executed in harmony, our clients are rewarded with a wonderful

experience. We can accommodate private functions

such as rehearsal dinners, wedding receptions, bar

mitzvahs, or even larger events. It’s your party, and

we’ll surely please even the most discriminating taste.

INTIMATE, BEAUTIFUL WEDDING RECEPTIONS

He said: “what are we eating honey?”

130 Riocan Ave., Nepean, 613-825-4091, www.thetuscangrill.ca

She said: “yes”

Ads and Direct mail for the Tuscan Grill, a restaurant in Barrhaven, Ottawa that serves great Italian food. The pieces

were produced for the corporate events and weddings market.

Food/Hospitality Publications

Recipe book cover and spread for a proposed project promoting Greek cuisine.

Food/Hospitality Collateral Marketing

Menu designs for the Clocktower Brew Pub and the Cock & Bull Pub

Food/Hospitality Web and eCommerce

Web site design and production for Rockwells’s Restaurant and FoodPass, a restaurant loyalty program.

Food/Hospitality Promotions

Promotions and cross promotions for Tuscanos Restaurants and Europacafé. The later was to promote their

newly launched on-line ordering system.

Food/Hospitality Promotions

In store promotion posters for the Greek-on-Wheels, a restaurant franchise specializing in ready to order quality Greek food.

Food/Hospitality Photography

Panoramic interior images for the Velvet Room Bar & Lounge, Cornerstone Bar & Grill and the Great Canadian Cabin.