ZAGG – The #1 Brand in Mobile Accessories

Twitter: @DrewConradSlides: bit.ly/ZAGGslides

Email

drew@zagg.com | dconrad7@gmail.comDrew Conrad

ZAGG Social Media Marketing Specialist

Facebook.com/ZAGGFacebook

Twitter.com/ZAGGdailyTwitter

ZAGG.com/blogBlog

ZAGGdaily.comTumblrYoutube.com/ZAGGTV and

YouTube.com/ZAGGYouTube

ZAGG Social Media Goals

Collect an email address

Convert the potential customer

Get the user to ZAGG.com

ZAGG Social Media Revenue

May-10

Jun-10Jul-1

0

Aug-10

Sep-10

Oct-10

Nov-10

Dec-10

Jan-11

Feb-11

Mar-11

Apr-11

May-11

Jun-11Jul-1

10

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Facebook Fans Twitter Followers

12 Weeks of

Christmas

iPad-a-Day

12 Weeks of

Christmas

iPad-a-day Giveaway

5.65 Tweets about ZAGG per minute

A reach of 422 Twitter users per minute

Increase of >1 Facebook Fan per minute

>30% of those tweeting about ZAGG had never before tweeted

about ZAGG

During the first 5 hours of the iPad-a-day Giveaway

New fans during the 12 Weeks of

Christmas

New fans during the iPad-a-day Giveaway

Week 136%

Week 218%

Week 317%

Week 411%

Week 511%

Week 68%

Week 140%

Week 215%

Week 314%

Week 414%

Week 58%

Week 69%

Create urgency

Giveaways

Voting contestsIncentivize the share

Upsell banners Frequent links to pages that convert well

Ideas for increasing social media revenue

ZAGG – The #1 Brand in Mobile Accessories

Twitter: @DrewConradSlides: bit.ly/DrewConrad

Email

drew@zagg.com | dconrad7@gmail.comDrew Conrad

ZAGG Social Media Marketing Specialist