ZAGMANAA presentation by Jay Robinson

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Applying Marty Neumeier’s 17-Step Process to marketing firm ZagMana.*

Source: Neumeier, M. (2007) ZAG. New Riders Berkeley, CA. * 15 of 17 steps fulfilled per assignment guidelines

ZagMana is the Hawai‘ian based marketing firm founded by Rob Mora and Sam Custin.

ZagMana has helped Red Bull and Azhiaziam with their marketing in Hawai‘i since 2007. ZagMana’s passion is connecting with young adults and opening up new marketing opportunities.

1. Who are you?

This morning ZagMana was laid to rest in the Hawai‘ian islands in which it was created. The popular marketing firm founded by Rob Mora and Sam Custin had helped hundreds of brands connect with people in creative and innovative ways for 25 years. ZagMana was noted for pioneering ways in which to introduce young people and young markets to client’s products. ZagMana was always quick to add that they would not represent a product for which they do not have a passion. ZagMana started small and mobile. Their services were well respected in the Hawai‘ian market, but business thrived and ZagMana eventually grew into the famed global marketing giant.

1a. Write your future obituary

Marketing, event planning, logistics for Red Bull and Azhiaziam.

2. What do you do?

To surprise and delight clients and create new customers in untapped markets.

2a. State your purpose

ZagMana aspires to build a house of brands. And eventually to do marketing for many companies all over the world.

3. What’s your vision?

New, young, creative ways of marketing. Hip companies.

4. What wave are you riding?

youthlocal culturehonestyexperiencecreativity technologysocial networks

4a. Make a list of trends that will power your success

In Hawai‘i, The Brand Strategy Group is a competitor.Other competition includes local marketing firms, corporate marketing departments, and traditional advertising channels.

5. Who shares the brandscape?

The only marketing firm run by two young, hip, connected dudes in the islands of Hawai‘i.

6. What makes you the “only”?

Da Haole Da Local

6. What makes you the “only”?

What The only marketing firm ...

How ... that is not afraid to challenge tradition with powerfully creative marketing ...

Who ... for companies that would like to establish themselves or increase their presence ...

Where ... in the islands of Hawai‘i ...

Why ... in order to connect to new customers and new markets ...

When ... in an era of traditional marketing techniques.

ZagMana is in its formative years. As such, what to add or subtract cannot yet be determined.

7. What should you add or subtract?

Red Bull North America, Hawai‘i market.

8. Who loves you?

Competition includes marketing firms, corporate marketing departments, and traditional advertising channels.

9. Who’s the enemy?

10. What do they call you?

10. What do they call you?

ZAGMANA™

10. What do they call you?

ZAGMANA™

10. What do they call you?

ZAGMANA™

ZAGMANA™

ZagMana is powerfully creative marketing.

11. How do you explain yourself?

Trueline: When everybody zigs, ZagMana.Tagline: Powerfully creative marketing

11a. Craft a trueline that tells why your brand is compelling

ZagMana is represented on Myspace, Facebook, Friendster, YouTube, Twitter, and many other social networks.ZagMana.com hopes to keep potential clients informed and help spread the word of mouth.

12. How do you spread the word?

ZagMana engages with its clients personally, creating a strong relationship where creativity flourishes.ZagMana is also active in cyberspace. People can friend ZagMana, or interact with a Facebook app.

13. How do people engage with you?

ZagMana aims to build relationships with customers, clients and the public through engaging events and by creating radically different marketing strategies.

14. What do they experience?

ZagMana is accountable, reliable, responsible. ZagMana builds trust with its clients.

15. How do you earn their loyalty?

X16. How do you extend your success?

X17. How do you protect your portfolio?

$ $$ $

For more information, visit ZagMana.com.

This has been a presentation by Jay Robinson.