Zambia

BBC Media Action is the BBC’s international development charity. We use the power of

media and communication to help reduce poverty and support people in

understanding their rights. Our aim is to inform, connect and empower people around

the world.

Who We are!!!

Transforming Lives Through Media Around The world

What We Do!

We produce radio and television programmes, social media, mobile phone services and enable face to face dialogue to build knowledge, and bring about shifts in attitudes, norms and behaviour, in the areas of:

Governance and rightsHealthResilienceHumanitarian emergencies

Our media partners include: BBC World ServiceNational BroadcastersCommunity Radio Stations

Strengthening capacity individually and collectively:

Supporting changes in peoples’ knowledge, attitudes, norms and behaviour

Strengthening the capacity of local media partners through training, mentoring and supplying equipment

Strengthening policy, legislation and regulation that enables media to meet public needs

Providing media landscape analysis and audience insight through our team of researchers

Providing online knowledge hubs – including our iLearn training modules

Capacity Building!!!

Let’s talk!Improving sexual health for young people in Zambia through radio

Radio Waves aims to strengthen the professionalism and sustainability of community radio stations in Zambia through expert training.

Media Landscape in Zambia

There is a media revolution: Need for immediacy,

easy access, and platforms that allow for user

generated content without a

gatekeeper. For instance, newspaper sales are reducing at the rate of 8% per year.

Media Landscape in Zambia

New media on the rise

- Information sharing platforms (Facebook)

- Seeking answers to their many questions on social, economic and civic matters (Constituency Watch)

- Voicing opinions (blogs, commentary)

- Holding leaders to account (Community Internet Radio debates)

Platforms include:

1. Frontline SMS

2. Whatsapp

3. Hangouts

4. ChatOn

5. Facebook (Zero)

New media is relatively inexpensive and readily available

New media has encouraged the emergence of effective and sustainable community participation in governance through:

- Citizen Journalists

- User Generated Content platforms

- Online news publications like the Zambian Watch Dog, Mwebantu Media, The Zambian Eye etc.

BUT………

Traditional media (radio, TV, newspapers) remain fundamentally

important in connecting communities

A radio listening group in Kalangu, Mongu.

.

Traditional media is booming in Zambia

70+ FM radio stations across the country Increase in private TV stationsLoyal and large listenership (Radio Chikuni for instance has a total of 220

000 listeners to a single governance programmes)

Cost of New Media still prohibitive for the majority of Zambians due to:

Airtime rates amongst the highest in Africa Internet access still limited

Challenges …….

Lack of skills

Quality content

Financial and human resources, Easily intimidated,

Not editorially robust

However, as BBC Media Action we are offering …

1. Production based training

2. Support to a weekly flagship programme coupled with OB debates

3. Community led, long term in-house training, mentoring and support, international inspiration coupled with local expertise,

4. Partner driven (the stations 'own' the programmes)

5. Knowledge and best practises sharing through exchange programmes

Programme Design

Scripting

Editing

Voicing

Editorial Mapping

Debate Production

Integrating Communityvoices in programming

Researching a topic

Interviewing Skills

Areas covered include

A Visual Samples……

Meck and Gerald conducting a Health Check

at Radio Yastani, LusakaGuests on

Mphangwe FM’s Our

Issue programme

Fennovia, Project Officer,

conducting a listening group

discussion in Mongu

RW in the field

Meck conducting an interview in Kasiya Village in Monze

RW in the field C’td

Boyd in a session with producers at

Kasempa FM

Chilekwa in a research training

session