“Everyone’s Blogging”

Libby Davy, FRSA

• Stakeholder Relations

• Marketing

• Education

• Social Media

• Community

Passionate about people’s potential!

Great Work

Get a ClueBe in your conversations

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter — and getting smarter faster than most companies.”

“Markets are conversations.”

“Conversations among human beings sound human. They are conducted in a human voice.”

The Cluetrain ManifestoFREE at cluetrain.com

Time to be human

We think better, together

“We Think” video on nodestone.com

Social Media

Why blogging?

• Attention & search

• Engagement & participation

• Reflection & knowledge

• Community & collaboration

• Fun & creative expression!

Power of Blogs“It is remarkable what a smart individual with passion can do with a blog.

People have blogged their way to dream jobs (and book deals) through the

ideas they express. Rock bands have built loyal followings and

gained record contracts. Political candidates have broken out of the pack.

And companies have competed effectively even against much larger, better-funded players.” – David Meerman Scott in “The New Rules of Marketing & PR”

“Information often spreads faster through blogs than via a news service. No

form of viral marketing matches the speed and efficiency of a blog… (blogging) is

the best way to secure a high Google ranking…the shortest, cheapest,

fastest, and easiest route to a prominent Google ranking is to blog often. We

named this book Naked Conversations because of our belief that authenticity is the

core value that makes blogging such a new and different way for business to

communicate. If authenticity is the defining feature of blogging, then

credibility is its benefit.” – Robert Scoble & Shel Israel in “Naked Conversations”

Be real. Be authentic.

Local Blogging Talent• Ethical Weddings.com

• Great community- loyal, engaged

• Top google ranking

• Well integrated- website / newsletter

• Multiple authors- including Brides

• Posting regularly

How to Blog

• Learn

• Read blogs - blogsearch.google.co.uk- technorati.com

• Plan- audience- goals > link to biz goals- maintenance- contributors- topics- frequency

• Play & connect- make a blog, eg. Tumblr- comment on blogs

• Build & integrate- choose your tools- Wordpress, Blogger, etc- integrate or blogsite, eg. nodestone.com

• Evaluate- eg. Google Analytics, Feedback, search ranking.

• Learn

No time?

You needa plan.

Your TurnWhy Blog? Why Not?

• Brainstorm 3 good reasons to blog - specific to your enterprise

• Name at least one obstacle. How could you get over it?

• Share with another person

Your TurnStakeholders / Audience

• The first audience for your blog is you!

• Who else would you want your blog to interest / inform / inspire?

• Draw it like a mind map

• Discuss with someone

Example from University of Sussex bespoke training

New blog in 5 min

Keep learning?

• We Think - Charlie Leadbetter

• Naked Conversations - Scoble & Israel

• The Rules of Marketing & PR - Meerman-Scott

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