ZERO TO PAIDSetting the Foundation

WHO IS DAWNNAwww.Dawnna.com

THE WEBINAR

Housekeeping What we will NOT cover What we will cover

FOUNDATION

The Myths Your Subject Your Target Your Price

Ultimate Success

Healthy Career

Strong Foundation

THE MYTHSDemystifying the Business

THE MYTHS

Motivational Speaker Great Platform Skills Contests The Audience

YOUR SUBJECTWhat do you talk about?

WHAT DO YOU TALK ABOUT

Samples of Success Tony Robbins Toastmasters Winners My Journey? Your Journey?

WHAT DO YOU TALK ABOUT

The best start is YOUR CURRENT EXPERTISE Find your Expertise and Your Results

What do I do? Or What is my expertise? How do I deliver that expertise? What are the results that my

customers get?

FIND YOUR EXPERTISE

What do you do

How do you deliver

What are the results

How can you transfer this knowledge

Project Management

By leveraging the PMBOK and my Certification

Project that are on time, on budget, and high quality.

I remove project obstacles

I have innovative solutions for project issues

I could motivate organizations to develop innovative solutions to project issues and move forward fasters

Writer By creating compelling content

Great articles that increase customer retention.

I could teach sales teams how to create compelling sales stories

YOUR TARGETWho do you talk to

WHO DO YOU TALK TO

Who would you WORK for today? What Professional Associations would you belong

to? To find your market think in terms of

RESULTS!

YOUR PRICEHow much do you charge

HOW MUCH SHOULD I CHARGE

How much is it worth to your target market

Remember the RESULTS! You deliver results and you should be paid for

those results.

GOOD NEWS! There is a formula!

NO ONE IS PAYING FOR A SPEECH OR A SPEAKER

They are paying for experts to deliver results The method of delivery is too varied… lets

simplify!

PROGRAMS!

Workshops

Keynotes

Sessions

THREE TYPES OF RATES

Program Rate You will deliver a single program (45-90 min)

Half Day Rate You will work for 3 hours

Full Day Rate You will work for 6 hours.

Full Day

Half Day

Program

SIMPLE RATE FORMULA Daily Rate:

Current Salary / 24 = Your Daily Rate 120K / 24 = $5K

Program Rate: Daily Rate / 2

$5K/2 = 2500

Half Day Rate: Median of Program and Full Day Rate

$3750

They are responsible for: Booking and Paying for your travel, accommodations,

and meals (including airport transportation) Your hand outs Anything that you will use to deliver

SUMMARYWrap it up

SUMMARY

Your job as a speaker What you talk about Who you talk to How much you charge

OFFERwww.ZeroToPaid.com/holiday/