"Zero-Touch" Authentication: Consumer Trends That will Transform the Enterprise

transcript

ca Securecenter

“Zero-Touch” Authentication: Consumer Trends That will Transform the EnterpriseRam Varadarajan

SCT02S #CAWorld

CA TechnologiesGeneral Manager, Mobility and eCommerce

Abstract

Ram Varadarajan

CA Technologies

General Manager

Mobility & eCommerce

Banks and Retailers have learned important lessons over

the years about consumer tolerance for strong

authentication. User convenience and expectation drive

authentication choices. Ram will describe CA’s vision for

“zero-touch” authentication that leverages analytics and

the ubiquity of mobile devices to deliver a more pleasant

and comfortable experience for customers and show how

this technology can be extended to the enterprise.

Agenda – “Zero-Touch” Authentication

BALANCING SECURITY AND CONVENIENCE

BRINGING CONSUMER AUTHENTICATION TO THE ENTERPRISE

LESSONS LEARNED FROM CONSUMER AUTHENTICATION

LEVERAGING ANALYTICS AND THE UBIQUITY OF MOBILE

Innovation is Key to Success

Business Advantage of “Zero-Touch” AuthenticationLarge Global Bank

7 Weeks

1.8x Growth

2x as often

$2.2 Million

Evolution of Consumer Authentication

Building Trust

Fighting Fraud

Minimizing Friction

PersonalizingExperience

Simple, Static Password

Complex Password, Basic Rules

Basic Analytics, Dynamic Passwords, SMS, Tokens

Advanced BehavioralModels, 2FA only when needed

ACTION

Easily StolenOr Guessed

Forgot Password, Rules One Size Fits All, Unhappy Customers

Stopped Too Many Genuine Users, Lost revenue

Identify Legitimate Users, Provide Personalized Experience

OUTCOME

Late 90s

CONSUMERS REVOLTED!

CONSUMER FOCUSED BUSINESSES GOT THE MESSAGE

ENTERPRISE USERS ARE STILL WAITING…

Consumerization of IT has Arrived!

Mobile devices proliferate in the enterprise

Delightful user experience is key

Big Data Analytics drive personalization

Biometrics and wearablesgaining ground

Balancing Security and Convenience

The Tough Problem: Managing Business and User Focus

User FocusInternal

Requirements

CA Has Solved the Tough Problem with its Technology

User FocusInternal

Requirements

Revenue Growth

Operational Costs and Control

Fraud Prevention

Acceptance

• Patented technology building blocks deliver balance.

• Patents in mobility, analytics, security, and key protection.

Leveraging analytics and the ubiquity of mobile

Ingredients of “Zero-Touch” Authentication

AnalyticsMachine LearningNeural NetworksReal-time Risk ScoringAuto base-liningAnomaly DetectionBehavioral Profiling…

MobilityDynamic PasswordsInteractive AuthenticationEndpoint securitySmart ContainerizationApp Wrapping…

CA Solutions that Leverage “Zero-Touch”

• CA Risk Analytics• CA Transaction Manager• CA Strong Authentication• CA Mobile Device Management• CA Mobile Application Management• CA Mobile Content Management• CA Mobile Email Management

“Zero-Touch” Can Transform the Enterprise

eCOMMERCE THREAT DETECTION UNIVERSAL ACCESSTAP AND PAY BIOMETRICS,MOBILE, WEARABLES

MOBILE FOR BUILDING ACCESS

PROXIMITY AUTHENTICATION VIA MOBILE

Call to Action

ZERO-TOUCH AUTHENTICATION

IDEAL COMBINATIONOF DELIGHTFUL

CUSTOMER EXPERIENCE AND HIGH SECURITY

Evaluate current authentication touch points

Assess mobile usage across application portfolios

Leverage all data for analytics

Identify top applications which would benefit from “ZERO-TOUCH”

Develop key metrics for user experience and business value

CA IS SETTING THE PACE

HISTORY OF INNOVATION FROM MAINFRAME TO MOBILE

TECHNOLOGY LEADERSHIP

PROVEN SUCCESS

General Manager, Mobility and eCommerceRam.Varadarajan@ca.com

Ram Varadarajan

slideshare.net/CAinc

linkedin.com/company/ca-technologies

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