Post on 19-Aug-2015
transcript
www.zineuk.co.uk
Zine Clients Zine is an award-winning Digital Media Agency operating internationally, developing Digital Marketing Strategies and Inbound Marketing Campaigns.
Digital Marketing Services Zine has a team of digital marketing specialists that can work with you and your clients as required to provide Search Marketing Services and deliver Brand positioning and Promotional campaigns via website content, blogging, social media and video channels. Through research and collaboration, we create content to help you engage with clients and generate sales – relationship building online to reflect your marketing messaging and help manage reputation.
Zine Services
IT’S TIME TO!
OUR MARKETING!!TRANSFORM!
…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. !
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DANIELLE SACKS!THE FUTURE OF ADVERTISING!FAST COMPANY, NOVEMBER 17, 2010!
“
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78% !of Internet users conduct product research online.!
9! SOURCE: COMSCORE, AUGUST 2010
10.3 Billion!! !searches are conducted every month on Google.!!
10! SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
SOCIAL NETWORKS/BLOGS ONLINE !GAMES
EMAIL PORTALS VIDEOS/MOVIES
= 1 MINUTE
US Internet users spend !3x more !minutes on blogs
& social networks than on email.!
Companies that blog get !website visitors.!
11! SOURCE: HUBSPOT, 2010
55% more
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57% !of businesses have acquired a customer through their company blog."
SOURCE: HUBSPOT, 2011
13! SOURCE: HUBSPOT, 2011
67%of B2C companies and 41% of B2B companies!
have acquired a customer through Facebook.!
14! SOURCE: HUBSPOT, 2011
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Inbound marketing costs 62% less per lead than traditional, outbound marketing.!
AVG COST/LEAD: $143!
AVG COST/LEAD: $373!
OUTBOUND! INBOUND!
SOURCE: HUBSPOT, 2011
We need to stop interrupting what people are interested in &be what people are interested in.” "
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CRAIG DAVIS!CHIEF CREATIVE OFFICER, WORLDWIDE!J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)!
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. !
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The bad news:We’re way behind.!
The good news:We can transform& WIN!!!!
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This should be ournew marketing mix.!
• “Permission”-based!• Avg response rate 20-50%
• “Interruption”-based!• Avg response rate: 1-5%
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Make stuff people want. !
1 START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS:!• FAQS!• HOW-TO’S!• EBOOKS!• VIDEOS!• BLOG!
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Be !generous.!2
• THE MORE WE GIVE, THE MORE WE’LL GET!!• INCREASE # OF PAGES & INBOUND LINKS!
• BUILD TRUST, CREDIBILITY, & GOOD WILL!
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Rock our keywords.!3 • GET ON PAGE 1!!
• DOUBLE TRAFFIC • CUT PPC SPENDING IN HALF
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Give great directions.!4
• CREATE RELEVANT LANDING PAGES!• CLEAR CALLS TO ACTION!• COMPELLING OFFERS!
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Invest wisely.!5
“IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
WHAT IS INBOUND MARKETING? An Overview of the Inbound Philosophy, Methodology, and Tool Set.
Brought to you by
The inbound philosophy is backed by a
methodology that helps brands attract,
convert, close, and delight visitors, leads
and customers through a variety of
channels such as social media, blogging,
SEO, landing pages, forms, and email.
THE METHODOLOGY.
Blog Social Media
Keywords Pages
Calls-to-Action Landing Pages
Forms Contacts
Email Workflows
Lead Scoring CRM Integrations
Social Media Smart-Calls-to-
Action Email
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS.
Blog Social Media
Keywords Pages
Calls-to-Action Landing Pages
Forms Contacts
Email Workflows
Lead Scoring CRM Integrations
Social Media Smart-Calls-to-
Action Email
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
STEP 2: CONVERT WEBSITE VISITORS INTO LEADS.
Blog Social Media
Keywords Pages
Calls-to-Action Landing Pages
Forms Contacts
Email Workflows
Lead Scoring CRM Integrations
Social Media Smart-Calls-to-
Action Email
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
STEP 3: CLOSE LEADS INTO CUSTOMERS THROUGH LEAD NURTURING.
Blog Social Media
Keywords Pages
Calls-to-Action Landing Pages
Forms Contacts
Email Workflows
Lead Scoring CRM Integrations
Social Media Smart-Calls-to-
Action Email
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
STEP 4: DELIGHT CUSTOMERS TO TURN THEM INTO PROMOTERS OF YOUR BRAND.
What is ? All-in-one inbound marketing software.
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