Google AdWords for Pinoy SMEs

Featuring ZMOT (“ZEE-mot”).

LinkedIn: Richard Noromor

Twitter: @richardnoromor

Website: www.emergelocal.com

Richard C. Noromor

Managing Director of EmergeLocal

Google AdWords Certified

Zero Moment of Truth

Download a free copy of this eBook written by Google at:

www.zeromomentoftruth.com

FMOT was introduced by Proctor & Gamble in 2005

First Moment of Truth (FMOT)

Stimulus

• Radio, TV, Cable, Newspaper, Billboards, Word of Mouth

Shelf(FMOT)

• Hotel Front Desk, Phone Call, Staff

Experience(SMOT)

• Hotel Rooms, Customer Service

• Word of Mouth Digitally

Traditional Hotel Marketing Model

Zero Moment of Truth (ZMOT)

Stimulus

• Radio, TV, Cable, Newspaper, Billboards, Word of Mouth

ZMOT

• 3rd Party Reviews, Hotel Review Websites, Blog, Videos,

Testimonials, Hotel Room Rates Comparison Websites

Shelf(FMOT)

• Hotel Front Desk, Phone Call, Staff

Experience(SMOT)

• Hotel Rooms, Customer Service

• Word of Mouth Digitally

New Hotel Marketing Model

Business Website

Improving Online Reviews

Publishing Blog Content

Publishing Videos

Engaging in Social Media

Investing in ZMOT Interactions

ZMOT Has To Be In Your Budget

Filipinos are searching

6.8M internet users

searching

84% engaging in search/

navigation activities

63% searching on mobile

everyday ComscoreIpsos MediaCT