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Jennifer Severns

Creative Director

Zocalo Group

@jennerus

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Social Media: How To Win Friends

and Influence People

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IT’S SOCIAL MEDIA! RUN!IT’S SOCIAL MEDIA! RUN!

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The Past

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The Past

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The Present

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1. utility

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1. utility

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2. control

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2. control

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3. simplicity

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3. simplicity

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4. authenticity

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4. authenticity

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1. utility

2. control

3. simplicity

4. authenticity

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@jennerus#AMASocial

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Social Media: Beyond the Chaos

Ten Tips & Tricks

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Thank You!

Blagica Bottigliero @blagica

Bill Chamberlin @horizonwatching

Troy Janisch @socialmeteor

Jennifer Severns @jennerus

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Chicago AMA

Upcoming EventsApril 12th – Integrated Marketing 3.0

May 5th – B2B2C Marketing

June 22nd – Brandsmart 2011

Event Survey

Networking

Visit www.chicagoama.org/currenteventsfor more information and registration

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