Post on 24-Jan-2015
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transcript
Closed Loop Marketing Digital Rapport
Cloud Computing
Travel websites that sell more…
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Selling travel online since 2002
Technology Ninjas
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
So why are industry
conversion rates
still going down?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
… and what can we
do about it?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
• Closed Loop Marketing to generate more visitors
• Digital Rapport to increase sales conversion
• Cloud Computing to guarantee the user experience … and reduce the cost!
Delivering Clever Stuff in 2011
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Helping travel companies sell more…
Cloud Computing
DigitalRapport
Closed Loop Marketing
IT
Sales
Marketing
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Closed Loop Marketing
Generating more warmed up and qualified visitors
to your website
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Customer
MarketerSegm
ented Email
Visit
or In
sight
s
Warm
Welcom
e Pers
onal M
essa
ge
That’s clever!
CRM
Website Email
Closed Loop Marketing
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Building relationships
not one-night stands
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Digital RapportIncreasing sales conversion
one visitor at a time
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Reversing the sales conversion downward spiral
This is an industry problem and that makes it your problem
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
© BBC Enterprises
Suits you!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Paralysed by choice
Come & talk to us on stand TT170 or check us out online at zolv.com
Reversing the trend
Visitors
Sales Conversion Digital Rapport
That must be
magic!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
They’ve done well!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Digital Rapport
Website
CRM RapportEngine™
Res. Platform
It’s all about me, me, me!
Customerwww.zolv.com Call us on 0113 380 0950 or Email
info@zolv.com
Luxury Ski Chalets
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
So pretty!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Chocolate box!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Hardcore luxury!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Show them what they want,
what they really, really want
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Cloud ComputingGuaranteeing the User experience
and reducing the cost!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
10 months of the year
Web Farm
Website Visitors
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Web Farm
Website Visitors
2 months of the year
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
But you cannot buy servers for
only 2 months of the year…
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
The reality!
Web Farm
Website Visitors What a waste of money!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
There must be
a better way?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Cloud Computing Platforms
It’s so controllable
!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Typical savings of 50%+
… and there’s more!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Content Delivery Networks
Cloud Web Servers
Website Visitors
Content Delivery Network
HTML Pages Graphics, Scripts, CSS
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Hello
Gorge
ous
!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
50% CDN delivered!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
A website that never slows
down – a dream come true!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Pulling it all together
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Web Travel Platform• Understands the products you sell and manages
SEO, media, pages, promos, etc.
• Supports the full complexity of travel editions and
seasonal campaigns
• Online merchandising and full campaign
management
• User friendly complex versioning & release
management
• Scheduling of campaigns and releases
• Easy to use complex security and workflow
• Cloud and CRM ready
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
WTP Components
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
RapportEngine.com• Making your website visitors feel welcomed
• Listening to what your visitors are saying
• Leading your visitors to the perfect holiday
• A/B testing on steroidsAlways
listening…
Features include:
• Real-time Customer Segmentation
• Real-time Visitor Reporting
• Real-time Promo Optimisation and Recommendations
• Real-time Analysis and Site Adaption
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Bring it together and what have you got?
• Closed Loop Marketing to build relationship not one night
stands
• Digital Rapport to make those relationships fruitful and long
lasting
• Cloud Computing so the relationship is never disappointing
• And loved customers buy more holidays!
Show your
customers big love
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
We help travel companies big and small
so please get in touch
www. .com
Thank-you for your time
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com