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IR Technologies for Communications with Asian Investors Elena Biletskaya, Deputy Managing Director EQS Group Russia & CIS » Online Investor Relations & Corporate Communications «
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Page 1: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

IR Technologies for Communications with Asian Investors Elena Biletskaya, Deputy Managing Director

EQS Group Russia & CIS

» Online Investor Relations & Corporate Communications «

Page 2: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

EQS Group: Local Presence & Global Experience

2

EQS Group is a leading global provider for Online Investor Relations and Corporate Communications

Our Presence: Munich, Hamburg, Zurich, Hong Kong, Singapore and Moscow

Our History:

2000 – company established in Munich, Germany

2006 – listing on Frankfurt Stock Exchange

2008 – office in Moscow opened

2012 – office in Hong Kong opened

2014 – acquisition of TodayIR – leading online IR provider in Asia,

offices in Singapore, Taipei, Shenzhen

2015 – presence in London

Our Expertise:

Investor Relations: IR websites, IR Tools, IR Apps, Annual Reports, Audio & Video Webcasts and

telephone conferences, IR Interactive Presentations, IR Social Media Monitoring

Corporate Communications: Corporate Websites, E-magazines, E-Newsletters, Social Media

Monitoring, Corporate Presentations

News & Disclosure: Disclosure on all global Stock Exchanges, International News Dissemination, XML

and XBRL-Reporting, Interactive Presentation

Page 3: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

EQS Group: Local Presence & Global Experience

3

Our Clients:

8,000 companies are our clients

worldwide

2,300 listed companies all over the

world

7,500 companies in Europe

70 companies in Russia & CIS

400 companies in Asia: Hong Kong,

China, Singapore, Taiwan, rest of Asia

Europe: BMW, UBS, Siemens,

Airbus, Adidas, Lufthansa

Russia: Gazprom, Sberbank, VTB,

Rostelecom, Metalloinvest, Uralkali

Asia: Lenovo, China Telecom, AIA,

ASUS, China Merchant Bank

Page 4: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Which Stock Exchange to chose?

4

I. Shanghai Stock Exchange – not possible foreign listing

Number of listed companies*: 1,015

Market Cap*: $4,146 bn, 71,4% growth to Feb 2014, 5th place

II. Hong Kong Stock Exchange – full access to foreign investors for

overseas companies + access to investors in Mainland China

Number of listed companies*: 1,766

Market Cap*: $3,383 bn, 10,8% growth to Feb 2014, 7th place

BUT! Via Shanghai-HK Stock Connect - 2nd largest market by Cap. - $7,529 bn

III. Singapore Stock Exchange – easy listing rules, less equity

Number of listed companies*: 771

Market Cap*: $752 bn, 9,0% growth to Feb 2014, 21st place

* As of 28 February 2015 (Monthly reports, World Federation of Exchanges)

Page 5: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Hong Kong Stock Exchange

5

Benefits of Listing

Chinese Fund Market (HKEx +SSE) – 2nd largest market by capitalization

$7,529 bn – (33% to 2013) 55% growth since launch

Access to investors in Mainland China (Shanghai Stock Exchange) – their

importance will continue to grow

Shanghai-HK Stock Connect - launched on 17th November 2014, allows Hong

Kong and international investors to buy Shanghai-listed stocks and Mainland

professional investors to buy Hong Kong-listed stocks, respectively.

Depth of liquidity in its primary and secondary markets

Listing on the Exchange’s Main Board (not on its Growth Enterprise Market) in a

form of HDRs for overseas companies

Page 6: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Hong Kong Stock Exchange

6

Listing of international companies in Hong Kong

1,752 companies listed on HKEx at the end of Dec. 2014, of which 1,548 were

listed on the Exchange's Main Board

In 2014, there were 122 new listings on the Exchange (including transfers

from the Main Board to GEM) which raised HK$227.7 billion (an increase of

35% compared to 2013)

HK – attractive for luxury goods sector and high profile companies like Coach,

L’Occitane, Samsonite. E.g. in 2011, Prada raised US$ 2.14 billion by listing

20% of its share capital on the Exchange

Mining and natural resources companies attracted to China’s markets:

Glencore International AG – Swiss commodities giant, UC Rusal PLC,

Kazakhmys PLC – Kazakhstan copper miner, Brazilian metals and mining

company Vale S.A – the first company to list in the form of depositary receipts

(HDRs)

Page 7: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Hong Kong Stock Exchange

7

Chinese Listings in Hong Kong:

822 Chinese Companies – 56% of the total market cap

In 2014 4 out of TOP 5 companies by IPO funds raised in Hong Kong were

Mainland Chinese companies

Stock

Code Company Name Country

Market Cap

(USD mln)

Fund Raised

(USD mln)

3699 Dalian Wanda Commercial Properties Co., Ltd PRC 3,808 3,692

1816 CGN Power Co., Ltd PRC 4,823 3,617

2638 38 HK Electric Investments and HK Electric Investments Ltd. HK 5,800 3,093

288 WH Group Ltd PRC 8,338 2,347

1958 8 BAIC Motor Corporation Ltd PRC 2,308 1,414

Page 8: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Key Facts About Asian Markets

8

I. Asian Markets are getting more connected: Hong Kong and Shanghai Exchanges

(Shanghai-HK Stock Connect). Possible in the future similar process between SGx and

HKEx

Conclusion

huge market opportunities

II. Your have to deal with: International Institutional Investors as well as Local Retail

Investors

Conclusion

you have to compete for investors money with local and international companies,

considering best international standards

III. Russian companies are not known in Asian markets

Conclusion

competition will be tough!

Page 9: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

IR Technologies To Reach Asian Investors

9

To be successful you have to reach out all the markets in Asia

ALREADY NOW

HOW?

I. INVESTOR DAY – In Hong Kong, in Singapore, in China separately live or/and together with

VIDEO WEBCAST

II. Regular (each quarter) AUDIO WEBCASTS with your target audiences – potential investors,

funds, analysts and journalists

III. IR WEBSITE – very professional and complete IR Website at least in English with updated

IR/financial Calendar, Analyst Coverage tools and Consensus Estimates, updated Presentations

IV. NEWS & DISCLOSURE – you have to inform on a regular basis local markets about your

company – who are you, what’s going on in your company, tell your equity story, why should

they listen to you.

+ Chinese Language Requirements as media and investors in Mainland are mostly Chinese

language

Page 10: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

10

Video Webcast of “ASUSTek”

4Q 2014 Investor Conference

AUDIO/VIDEO WEBCAST – is the most

efficient, convenient and professional way

to announce company’s financial results,

Investor Day transmission, important

announcements. “Best Practice” approach

Combine your Investors Day together

with Video Webcast with presentation

live streaming

Provide it 2 languages: in English and

simplified Chinese

Video/Audio recording is available online

on IR Website

Around 400 companies on HKEx holding

Webcasts Regularly, and only around 50

on SGx

Technical infrastructure barriers

Investor Day + Video/Audio Webcast Examples

АУДИО ВЕБКАСТ

Page 11: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Video/Audio Webcast Examples

11

Audio Webcast of

Sihuan Pharmaceutical Holdings Group Ltd

2014 Interim Results

(2 languages)Audio Webcast of

Yingde Gases Group Company Lmt

2014 Interim Results

(2 languages)

Page 12: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

IR Website – Your Competitive Advantage

12

Investor Relations Website is a must on Hong Kong Stock Exchange

As well as Corporate Governance section in IR or corporate website

MD&A

Audit Committee

Remuneration Committee

Nomination Committee

IR Tools like Fact Sheet, Stock Chart or Financial Calendar is a market standard

Still, quality of IR Websites of Asian companies are far beyond EU Standards and

worldwide Best Practice

Internet and online technologies must be a great support for Russian companies –

improve your IR Websites and make them your competitive advantage!

Page 13: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Examples of IR Websites in ASIA

13

Taiwan: Taiwan Semiconductor, ASUS

Page 14: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Examples of IR Websites in ASIA

14

Singapore: Frasers Centrepoint, Capital Land, Starhub

Page 16: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Examples of Online Annual Report in ASIA

16

Pacific Basin Annual Report 2014

Today is 20th March 2015! Is your Annual report live already?

Page 17: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

News & Disclosure in ASIA

17

You have to inform on a regular basis local markets about your company: who are you,

what’s going on in your company, tell your equity story, why should they listen to you

That means you have to reach and cover media in Hong Kong, Singapore and Mainland

China

It’s not easy, as there are very tough requirements in China – VPN channels are blocked,

“@gmail.com” addresses are blocked. The only possible way to reach local media - via legal

news provider, like EQS Group, with special technical infrastructure.

You communications must be in English, simplified Chinese and traditional Chinese as

most of Chinese media publish news only in Chinese. E.G. Wind terminals in China (Chinese

version of Bloomberg) publish only in Chinese.

Page 18: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

News & Disclosure in ASIA

18

There is no strict regulation about time and format of Disclosure.

It goes against fair disclosure principles

Upload time regulation for News:

HKEx: Announcement, circulars, annual/interim reports have to be upload within 1 hour

after submission

SGx: Not limited, listed companies on SGx will not get any problem even if they don’t

upload their announcement and report after e-submission

It goes against fair disclosure principles

That’s why 12 February 2015 EQS Group launched EQS COCKPIT in ASIA – it’s online

platform which allows to publish news in all sources, like Stock Exchanges, Website,

Terminals, Contact base of investors simultaneously with one mouth click

Page 19: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

EQS COCKPIT

19

Press Release Publication On Stock Exchanges

(LSE, FSE, HKEx, etc.)

On Company’s Website

To your contacts’ data base:

shareholders, investors, analysts,

journalists, etc.

On financial portals and terminals –

Bloomberg, Reuters, Dow Jones, VWD,

Wind etc.

On a leading financial and informations

internet-sourses – Bloomberg, Reuters,

Factiva, Yahoo Finance, Google, etc.

+ integration into Stock Chart on a

website

SIMULTANEOUSLY

Page 20: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

EQS COCKPIT News distribution: China Overseas

20

China Overseas Land and Investment Limited Announces Property Sales Results for February 2015中國海外發展公佈2015年2月份房地產銷售情況

Page 21: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

21

DGAP.DE:

http://www.dgap.de/dgap/News/corporate/china-overseas-land-and-investment-limited-announces-

property-sales-results-for-february/?companyID=384893&newsID=851007

Bloomberg.com:

http://www.bloomberg.com/article/2015-03-15/aqg..oCpmoRw.html

FT.com:

http://markets.ft.com/research/Markets/Tearsheets/Forecasts?s=688:HKG

https://commerce.uk.reuters.com/purchase/showCoBrandReportDetail.do?docid=69609608&rpc=57561

Thomson Reuters:

https://commerce.us.reuters.com/purchase/advancedSearch.do?dateFrom=dd/mm/yyyy&dateRange=AllDates&dateTo=dd/mm/yyyy&p

roviderType=Independents&searchBy=byCompany&showProviderList=false&ric=0688.HK

https://commerce.us.reuters.com/purchase/showReportDetail.do?docid=69609608

Finet.hk:

http://www.finet.hk/mainsite/newscenter/TODAYIR/0/55064ab4e4b0fae78a4dafaa-

%E4%B8%AD%E5%9C%8B%E6%B5%B7%E5%A4%96%E7%99%BC%E5%B1%95%E5%85%AC%E4%BD%882015%E5%B9%B4

2%E6%9C%88%E4%BB%BD%E6%88%BF%E5%9C%B0%E7%94%A2%E9%8A%B7%E5%94%AE%E6%83%85%E6%B3%81.html

EQS COCKPIT News distribution: China Overseas

Page 22: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

22

鉅亨網:

http://news.cnyes.com/20150316/%E4%B8%AD%E5%9C%8B%E6%B5%B7%E5%A4%96%E7%99%BC%E5%B1%95%E5%85%AC

%E4%BD%882015%E5%B9%B42%E6%9C%88%E4%BB%BD%E6%88%BF%E5%9C%B0%E7%94%A2%E9%8A%B7%E5%94%A

E%E6%83%85%E6%B3%81-112132452143610.shtml

DB Power (English Version):

http://www.dbpower.com.hk/en/news/news-finance-news

-todayir/?uid=EQS0000000203en&page=1

DB Power (TC Version):

http://www.dbpower.com.hk/ch/news/news-finance-news-

todayir/?uid=EQS0000000202ch&page=1

Money DJ:

http://www.moneydj.com/KMDJ/News/NewsViewer.

aspx?a=36cbd968-abc0-4054-9250-9930a3d350a7&c

=MB10

Investor:

http://www.investor.com.tw/onlineNews/JINSNew

Detail.asp?articleNo=14201503160044

EQS COCKPIT News distribution: China Overseas

Page 23: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

23

EQS COCKPIT News distribution: Norilsk Nickel

Norilsk Nickel Presents Its Annual Strategy Update,

19 May 2014

China, ChinaCW.com.cn:

http://www.chinacw.com.cn/2014/0521/165082.htmlJapan, RegRese.jp:

http://www.regrese.jp/release/details/87/6892/

Page 24: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

EQS COCKPIT News distribution: Credit Bank of Moscow

24

CREDIT BANK OF MOSCOW Announces Sound Performance in

1Q 2013 Under the International Financial Report

Sources: Afinance.cn, CNA.com.tw, Baigecn.com

Page 26: Презентация #08 -- Практикум АРФИ. "Подготовка и проведение non-deal roadshow в финансовых центрах Юго-Восточной

Elena Biletskaya

Deputy General Director

EQS Group Russia & CIS

Tel. +7 (495) 916 62 51

[email protected]

26

For detailed information visit our website www.eqs.com

Thank you for attention!


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