© 2007 Capella University© 2007 Capella University

Improving Success Rates in Online Education

Addressing Persistence, Retention, Advising, Quality Educational Programs, Technology, and Services to Promote Student Success

League for Innovation

Philadelphia, 2012

© 2007 Capella University

Outline of the Presentation

• Introduction of Presenters• A Little Background• What the Data Shows• Elements for Success

• 5 Pillars• Student Characteristics• Leadership• Technology• Faculty/Teaching and Learning • Support Services

© 2007 Capella University

• Faculty Chair, Higher Education Programs -Enrollment Management, Leadership for Higher Education, Nursing Education, Postsecondary and Adult Education and Professional Studies

• Former Vice President of Academic Affairs and Academic Dean in 3 California Community Colleges

• Recently announced the new Master of Science in Higher Education with the following specializations• Higher Education Leadership and

Administration with the following emphases• Community College Leadership• Program Administration

• Adult Education

Dr. Kathryn Campbell

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• Currently Instructor in Capella University Graduate School of Education in Higher Education Leadership, former Assoc. Dean for SOE @ Capella

• Expertise and Courses In Leadership, Community College Leadership and Enrollment Management including Advising and Retention in Higher Education

• Former CEO of 4 California Community College Districts, Former Vice Chancellor of Student Services and Special Programs for the California Community College System

• Now (Semi) Retired

Dr. Ed Gould

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CC’s at the Crossroads, Again!

• “Statutory, regulatory and administrative requirements should be examined to ensure that services improve student success and increased course completions are supported and encouraged.

• Student success should be the focus of a reinvented professional development effort for community college trustees, administrators, faculty and staff.”

Community College League of California, 2011, 2020 Vision. Retrieved from cccwww.vision.2020.org“Community college reform legislation in California mandates the

development and implementation of a comprehensive accountability model. Recently, the state legislature also mandated the implementation of a performance-based funding program intended to improve educational outcomes in the state’s two-year colleges.”

RP Group, May 2, 2001, RP Group Proceedings. Retrieved from http://www.rpgroup.org/resources/accountability-educational-reform-community-colleges-policy-analytic-perspective

Accountability is not new to community colleges

© 2007 Capella University

Headlines and Reports – Accountability

• Accountability Effort for Community Colleges Pushes Forward Chronicle of Higher Education, April 19,

2010

• Community College Accountability

Inside Higher Ed, October 7, 2009

• Accountability Framework for 2-Year Colleges Progresses in Pilot TestChronicle of Higher Education, April 11,

2011

• Community-College Group Releases Accountability MeasuresChronicle of Higher Education, November 30 ,

2011

 

• 2010 Performance Accountability Report Maryland Public Colleges and Universities

• Accountability Reporting for the California Community Colleges

CC Chancellor’s Office 4-2011

“The Buck Pauses, But Does Not Actually Stop Here”

Accountability reports Accountability Headlines

© 2007 Capella University

What the data shows

• Wholly online degree programs enroll over 25% of all US Students, and many institutions are reporting more than 35% of all credit hours earned online. (Boles, Cass, Levin, Schroeder, & Smith, 2011)

• Failure rates are 10-20% higher in online courses (Herbert, 2006)

• Retention in online courses can be as high as 35 – 50% lower than traditional classes (Nitsch, 2003)

• Successful practices have been found to improve course completion to within 2-3 % of traditional classes. (Boles, Cass, Levin, Schroeder, & Smith, 2011)

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Elements of Online Learning

Success

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5 Pillars of Online Learning – Sloan C

9

LEARNING

EFFECTIVENESS

SCALE

ACCESS

FACULTY

SATISFACTION

STUDENT

SATISFACTION

© 2007 Capella University

Eleven Characteristics of colleges focused on student success

Elements for Successful Retention Starts with a Plan• Student Engagement• Quality Teaching and Learning • Leadership committed to a culture of

student success and completion• Faculty and academic leadership

commitment to best practices in student learning

• Responsive Student Services focused on student goal attainment

• Appropriate and strong technological infrastructure and Learning Management Systems

• Dedicated Financial Resources to learning outcomes and student success

• On going staff development• Consider Service Learning

• Institution wide commitment to promoting student completion

• Institutional evaluation of success efforts based on data

• Integrated process of evaluation, planning and resource allocation

• Student Learning Outcomes• Systematic assessment of

student learning• Student participation in diverse

learning experiences aligned with outcomes

• Effective developmental ed and tutoring

• Student persistence focused student support services

• Emphasis on student persistence and learning when hiring

• Leadership focus on persistence, learning, & attainment

• Key policies with a focus on accountability and persistence

• McClenney & McClenney (2010)10

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It Takes an Institution - A Team Effort

• Executive Leadership Support• Commitment from faculty and faculty

leadership• Student Services programs

• Advising• Mentors (Peers)• Tutoring & Link to Social Learning

Network• Online Orientation

• Technology and Learning Platform Infrastructure

• Course Design and Instructional Quality

• Online Learning and Retention Plan• Faculty and Staff Development• Student Preparedness• Effective Assessment and Evaluation

Abel, 2005

Tinto, 1993

© 2007 Capella University

Successful Online Student Characteristics

• Sense of Belonging• Prior Academic Success• High Internal Locus of

Control• Self-reliance and

persistence• Time-on-task• High Tolerance for Working

at Own Pace and Independently

• Attitude to look at problems with online learning as something to overcome – high tolerance for frustration and ability to navigate course platform independently

• Self-motivated

Morris & Finnegan, 2008

© 2007 Capella University

Leadership Commitment• A long term commitment to online

education• A desire to provide education to

students consistent with their needs and the mission of the college

• A commitment to putting full programs online

• Investment of significant financial and other resources

• Create a culture amongst employees of the importance of offering online education

• Commitment to evaluation and assessment of all learning with a focus on accountability

Abel, 2005

At Least I’m not trying to manage change in education

At least I’m not managing

change in education

© 2007 Capella University

Common Success Factors for Online Success

• Support resources dedicated to the online programs

• Development of an effective online project plan, including schedule and milestones

• Prioritization from institutional leadership to choose educational programs that have the most impact

• Program design and redesign sessions and resources to help faculty create better courses and programs

• Pedagogy defined to reflect the uniqueness of the online program and teaching online

• Involvement of enrollment management in program planning

• Development of success measures and an assessment and evaluation process

Abel, 2005

© 2007 Capella University

Technological Infrastructure and Support• Faculty and Student Satisfaction

Requires• 24 x 7 Help Desk if possible• Learning Management System/CMS that

is user friendly• Synchronous as well as asynchronous

tools• Available Technological Training Modules• Access to an Online Library• 99.99+ up time

• Administrative Tools• Assessment of Time-on-Task by Students

and Faculty• Tool to measure likely success of student

taking online learning• Online Student Services and Support

Services

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Essential Elements for Effective Online Courses

•Course developer•Course designer• Subject matter expert• Facilitator or

Moderator/Instructor or lecturer

• Student Advisor or Counselor• Technology Trainer• Program Coordinator• Technological Support for

Faculty and Students

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Faculty the Center of Successful Online Learning

• Be Present in the course room• Create a supportive online community• Clear Expectations for students and for

your participation • Time commitments• How to communicate

• Synchronous and Asynchronous activities

• Variety of group and individual experiences, Create Learning Communities

• Get student feedback early• Discussion assignments should invite

responses, questions, dialogue, & reflections

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Faculty Best Practices Continued

• Focus on digital content that is accessible online

• Plan a good closing or wrap up experience

• Focus on the learner as your priority• Get to know them and

what is going on in their student and personal lives, and in their heads

• Ask: Can the learner use what you’re teaching?

The Digital Immigrant

© 2007 Capella University

Factors for Success in Online Learning

• A Comprehensive Orientation at the beginning and during 1st Semester – Student Success Course (Whatever happened to freshman orientation?)

• Explicit and repeated online discussion about course goals and procedures in the first weeks of the course, even when available in the syllabus and website

• Instructors social and managerial performance in the course may be more important to some students then pedagogical feedback.

© 2007 Capella University

Factors for Online Teaching Success cont.

• Early consistent contact with all students and encourage self-reliance and group identity to establish locus of control in the student.

• Faculty should be prepared to act as a liaison to technology assistance.

• Discussions are an important key to successful student retention online and the teacher, and if possible even the success manager or mentor should be very active.

Morris & Finnegan, 2008

© 2007 Capella University

Effective Pedagogical Techniques

• Collaborative Tasks and Group Problem Solving

• Problem-Based Learning and Case-based Strategies

• Discussion Threads• Simulations or role play• Socratic Questioning• Guided Learning• Discovery • Modeling of Solutions

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• Student Support Services Online•Developmental

Education• Tutoring• Social Learning

Network•Assessment/

Diagnostics•Orientation Course• Special Services•Consider Service

Learning

An online portal where online learners can meet their Student Success Manager and have access to :• Admissions• Advising and Academic

Counseling• Assessment• Counseling• Career Development• Enrollment & Access

Services• Financial Aid• Mentoring Services• RecordsThe Student Success Manager can be the advisor and is the coordinator of services for the student.

Concept of Student Success Center

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Online Advising - One-Stop-Shop

• Instant Messaging• Webcam Greeting if

live, Video if Asynchronous

• Consider Skype as a tool

• Texting Capability• Class schedule/

Academic and Career Counseling

• Advising Form• Pre-made information

videos• Faculty Early Alert

System

• Why Online Advising• Students are online• Better Retention• Traditional Students can

use it• Faculty members can

advise online as well for office hours and tutorial

• Promotes academic success

• Efficiency• Improve overall advising

quality

Waldner, McDaniel, & Widener, 2011

© 2007 Capella University

• Library Tutorial• Academic Calendar

Academic Resources

• Office Hours Schedule• Contact Information for faculty & site advisors• Advising forms & instructions

Advisor Information

Program Policies

Career

College Information

Virtual Advising Shell

• Program Catalog• Course Syllabi &

Textbook Link

• Do’s and Don'ts• Important Links• Student Forms

• Welcome and Introduction to Program

• Job Seekers Handbook• Internship Information

• Scholarships• Placement

• Student Training and Technical Information• Links to Records Forms (Add, Drop, Transcripts, etc.• Tutoring and Writing Center Info

Waldner, McDaniel, & Widener, 2011

© 2007 Capella University

In ConclusionSuccessful Online Retention 1. Takes Planning and Evaluation2. Is a lot like successful retention

of traditional students3. Strategic Plan for Online

Learning and Online Retention4. Leadership Commitment5. Quality Teaching 6. Teaching techniques that reach

today’s diverse learners from the digital native to the digital migrant

7. Great teachers create great online retention

8. Student and Support Services must be exemplary

9. Both Traditional and Online must be outstanding in order for the institution to meet the learning needs of this great nation

25

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Q & AImproving Success Rates in

Online Education

© 2007 Capella University

References• Abel, R. (2005). Implementing Best Practices in Online Learning. EDUCAUSE Quarterly,

28 (3) Retrieved from http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/SustainingStudentsRetentionStr/219104

• Amukamara, R. (2012). An Exploration of Higher Education Student Services Counselors in Retaining Students of Color in Phoenix, Arizona (Unpublished doctoral dissertation proposal). Capella University, Minneapolis.

• Boettcher, J. Ten Best Practices for Teaching Online: Quick Guide for New Online Faculty. Retrieved from http://www.designingforlearning.info/services/writing/ecoach/tenbest.html

• Boles, E., Cass, F., Levin, C., Schroeder, R., & Smith, S. (2010). Sustaining Students: Retention Strategies in an Online Program. EDUCAUSE Quarterly, 33 (4) Retrieved from http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/UsingTechnologytoImpactStudent/219105

• Community College League of California. (2011). 2020 Vision. Retrieved from cccwww.vision.2020.org

• Grant, M. & Thornton, H. (2007). Best Practices in Undergraduate Adult-Centered Online Learning: Mechanisms for Course Design and Delivery. MERLOT Journal of Online Learning and Teaching, 3 (4). Retrieved from http://jolt.merlot.org/vol3no4/grant.htm

• Herbert, M. (2006). Staying the Course: A Study in Online Student Satisfaction and Retention. Retrieved from http://www.westga.edu/~distance/ojdla/winter94/herbert94.htm

• Hill, C. (2009). Tips for Improving Online Retention. Retrieved from http://www.facultyfocus.com/articles/distance-learning/tips-for-improving-online-retention/

© 2007 Capella University

References Continued• McClenney, B. & McClenney, K. (2010) . Community College Inventory: Focus on Student

Persistence, Learning, and Attainment. Austin, TX: The University of Texas at Austin, Community College Leadership Program.

• Morris, L. & Finnegan, C. (2008). Best Practices in Predicting and Encouraging Student Persistence and Achievement Online. Journal of College Student Retention, 10 (1), 55-64.

• Nitsch, W.B. (2003). Examination of Factors Leading to Student Retention in Online Graduate Education. Unpublished course paper, School of Education, Capella University, Minneapolis.

• RP Group, May 2, 2001, RP Group Proceedings. Retrieved from http://www.rpgroup.org/resources/accountability-educational-reform-community-colleges-policy-analytic-perspective

• Tinto, V. (1993). The Assessment of Student Retention Programs. Retrieved from http://www.yorku.ca/retentn/rdata/assessingretention.pdf

• Waldner, L., McDaniel, D. & Widener, M. (2011) E-Advising Excellence: The New Frontier in Faculty Advising. MERLOT Journal of Online Learning and Teaching, 7 (4). Retrieved from http://jolt.merlot.org/vol7no4/waldner_1211.pdf