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Brightcove 3

Increase streams, page views, time in videos & time on your site

Increase viewer engagement in your content

Expand the range and quality of content you can publish

Extend the distribution for your content across the internet

Brightcove 3 will increase the value of your Internet TV initiatives by transforming media consumption and driving business execution.

TransformingMedia Consumption

Make your producers, designers and developers highly productive

Increase the revenue you can drive from video

Provide deep insight into your video business

Ensure total flexibility and control over the entire experience

DrivingBusiness Execution

Transforming Media Consumption1. Revolutionary player framework

2. Powerful contextual publishing model

3. High-quality & long-form content publishing

4. Broad distribution capabilities

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.4

1. Revolutionary Player Framework

FeaturesNew player template system that supports re-usable templates

XML-based template definitions for easy creation & customization

Component model for advanced & 3rd party player plug-ins

Support for non-video players and widgets

Support for easy localization

High-performance player acceleration for fast load times

Support for h.264 as well as FLV

BenefitsFaster time to market with customization

Lower costs for customization

Easier re-use of customization

Better user experience

Many more features from 3rd parties and tech partners

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Custom Player Templates

Richer customization through new API’s Read/Write API’s

Deep Integration with CMS

Contextual publishing

SEO optimization

Full Screen

Faster Loads

White labeling

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Player Localization

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2. Powerful Contextual Publishing Model

FeaturesContextual publishing model that allows for deep site integration

Advanced Media APIs for full read/write integration

Support for new widgets and display options

Easy integration with other page-based services like comments

Support for major programming languages like Java and PHP

BenefitsIncrease time viewing and page views

Increase advertising inventory

Deepen viewer engagement

Enable better SEO

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Fast contextual player

Integration with commenting

APIs and widgets for content listings

synchronized with in page ads

HTML-based metadata for better SEO

Clean URLs for good SEO

Easy CMS integration

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Embedded metadata creates better SEO.

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3. High-Quality & Long-Form Content Publishing

FeaturesDynamic Delivery—Automatic adjusting of video bitrate

Automatic server transcoding to multiple bitrates

Content management for long-form content

BenefitsDeliver long-form, broadcast quality content

Increase the viewing quality across content

Create new advertising inventory

Implement catch-up TV and other long-form strategies

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Widget and Player SyndicationAbility to enable customers and trusted partners to take full player experiences

API-Based SyndicationIntegration into social networking applicationsIntegration into third party websitesOutput content into Media RSS w/ access to meta-data and media files Provide partners with an API to media files and meta-data

4. Broad Distribution Options

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.13

Driving Business Execution1. User productivity

2. Deep business insight

3. Powerful advertising capabilities

4. Highly flexible customization

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1. User Productivity

Entirely new back-end user interface

Significantly better workflow for faster production

Role-Based User Model

Batch editing capabilities across videos

Faster uploads and ingestion

Better performance for large video libraries

Sub-accounts & integrated billing*

Media sharing within organizations*

* Enterprise Only

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Moving to the New Backend

Console Studio

Brightcove Today Brightcove 3

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Media Module

Multiple File Uploads

Uploads from Major Formats

Fast Library Management

Integrated with Publishing

Video & Playlist Management

Drag & Drop to Playlists

Batch Editing

Policy Management

Fast Meta Data Editing

Image Capture

Quick Upload

Favorites

Built for Producers

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Publishing Module

WYSIWY Player Design

BEML Editing

Custom Templates

Publishing Control

Built for Designers

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Advertising Module

Dedicated Ad Ops Tools

Fast Workflows

Batch Editing of Settings

Ad Server Integration Control

Built for Ad Ops

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Reports

UI for video bandwidth data & stream start data

Export tool (.csv) for video & player stats

No player stats UI

No non-video bandwidth data UI

No roll-up of 'media loads' in the UI

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User Management

Create and remove users from their account through the Studio UI

Allow publishers to create 2 types of users: Administrator or Non-Administrator

Ability to enable and disable access to individual modules

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Console & Brightcove 3 Studio Coexist

Existing customers can use old Console

Playlist (Lineup) and Video (title) data is shared

Players are different

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2. Deep Business Insight

Integration with Omniture and Google Analytics to achieve integrated analytics across sites and videos

Support for Omniture’s new advanced video analytics solution for getting insight into video usage

Integration with Visible Measures advanced video analytics tools for getting deep audience insight

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.25

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3. Powerful Advertising Capabilities

Built-in Ad Network ConnectorsGoogle AFV, Tremor, BBE, others as they emerge

Built-in Ad Server ConnectorsPlug-n-Play connections to over 7 major ad serving platforms

New Advertising ModuleStreamline workflow for ad ops teams and campaign execution

Third Party Audience MeasurementAutomated inclusion into Quantcast and Nielsen video metrics

Support for Standard Ad FormatsBased on new IAB standards

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.27

4. Highly Flexible Customization

Open platform strategy

Open, customizable and extensible player framework

Open Media APIs for site integration and back-end integration

Open connector and plug-in approach for all key external and complementary technologies

Developer and partner programs to build a robust, global ecosystem

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Custom Player Templates: BEML

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Custom Player Templates: ActionScript

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Media APIs: Read Interface

Make simple HTTP GET requestsavailable in every language (JS, AS, Java, PHP, CF…)parameters appended to the URL

Get JSON resultslightweight format for data transfercan be (de-)serialized to/from native objects in any language

Commandsfind videos and playlists by id, reference id, tags and text search on title and description fields.find videos uploaded for specific consumer media campaigns and by specific consumers generate real-time lists of most viewed and videos sort results by views, creation/modified datesfilter the fields that are returned to optimize calls and response times

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.31

Media APIs: Write Interface

Create, upload and delete videos and playlists

Uploading videosPre-encoded FLV’s, upload max of 2GBSet video metadata at creation time

Poll for upload statusUpload video returns the id of the new video

Upload videosCan set common metadata fields

DeleteDelete can “force delete” from playlists and players

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.32

Media Uploading Capabilities

Upload once to multiple Brightcove accountsVia batch

Via APIs

Duplicate select videos into multiple accountsAPIs that enable UI creation

Easily manage incoming videos

© 2008 Brightcove, Inc. All rights reserved. Company Confidential.33

Brightcove 3

Increase streams, page views, time in videos & time on your site

Increase viewer engagement in your content

Expand the range and quality of content you can publish

Extend the distribution for your content across the internet

Brightcove 3 will increase the value of your Internet TV initiatives by transforming media consumption and driving business execution.

TransformingMedia Consumption

Make your producers, designers and developers highly productive

Increase the revenue you can drive from video

Provide deep insight into your video business

Ensure total flexibility and control over the entire experience

DrivingBusiness Execution

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