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Symphony - the new generation internet booking engine
Riga
2nd October 2009
Jan Barták, Jarosław Łoziński
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Symphony V1 development team
Jan Jarek Marek Ondřej Petr Zdeněk
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Amadeus Symphony Results
2008-1 2008-2 2008-3 2008-4 2008-5 2008-6 2008-7 2008-8 2008-9 2008-10 2008-11 2008-12 2009-01 2009-02 2009-03
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Generated PNRs
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SYMPHONY – current version
Unique Selling Point +/- 7 day low fare search engine “On-line Pricer“
Master Pricer used for fixed dates
Flexibility – modular structure
Off-line requests for additional travel products (hotels, parking at the airport etc.) processed by travel consultants
Continuous development – release No. 81
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Special Offer Module
It creates additional demand for air tickets, on-line booking of promotional fares
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Additional Revenues Generated by Symphony
Touch less electronic sales:
E-payment – paperless and fast payment method
Autoticketing robot – 24/7 opening hours
Messaging and check my trip – interactive on-line communication with customers
Subagent networking – on-line sales consolidation through non-IATA travel agency network
Non-air travel product and service integration – travel insurance integration completed
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Corporate profiles
Customized on-line system for TA corporate customers
Login as a corporate member invokes
application of Corporate travel policy
application of Corporate ID for pricing
synchronization of auto elements (inserted into PNR) with associated 1A traveler/corporate profile
credit card detection in associated 1A traveler/corporate profile
preferred cabin detection in associated 1A traveler/corporate profile
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Beginning of the true automation era
On-line dynamic packaging without limits: Internet is widely used andconsidered as the efficientmarket place 100% e-ticketing as of 1st June 2008 Paperless travel packageshopping using e-payment and autoticketing
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SSQ generation of Symphony
Three main pillars:
Development driven by sales teams and customers
STRONGER! Unique air ticket pricing features supported by
universal dynamic shopping basket concept
SMARTER! Effective project management and customer support
QUICKER!
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Symphony new generation - community concept
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Community concept Close cooperation with markets using Symphony
User group meetings
Collection of feedbacks from different TA segments
Consulting services
Implementation and post implementation consulting activities
Sharing of best practices
Training and maintenance On-site and on-line training for TAs
Up-to-date on-line documentation
Administration tools
STRONGER SMARTER QUICKER
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New Symphony features
New pricing possibilities:
Master Pricer Calendar Robotic tool based on Amadeus Central System delivering matrix of
cheapest available offers with +/- 3 days flexibility
Online Pricer with real-time fare quote analysis No need to download fares with robotic tools. Communication with
Amadeus System in real-time Unlimited number of city-pairs
Low cost airlines content integration LCC´s not present in Amadeus offered through E-travel connector. LCC integration into Amadeus PNR through ghost segments. A.I.R. transfer to mid/back office
STRONGER SMARTER QUICKER
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New Symphony features
Airline Special Pricer Unique tool to promote the offer of the particular preferred airline Overview of airline’s offer in +/- 14 days
Multi Pricer offers given by
On-line Pricer, Master Pricer, Master Pricer Calendar, LCC Pricer displayed on one screen based on each TA configuration
Payment centre payment for more products in one transaction individual products can be paid in different time and by different payment
methods TASF
STRONGER SMARTER QUICKER
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New Symphony features Universal shopping basket
Common checkout for different services booked Service fee can be paid for every service separately
Hotel accommodation consolidation of hotel content sources(Amadeus, GoGlobal) data exchange between air and hotel modules unified Amadeus PNR – single point of storage for hotel booking data
STRONGER SMARTER QUICKER
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Filters – finding the right recommendation
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Master Pricer calendar – grouping fares
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Layers – flight selection on one page
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On-line hotel offer display
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Dynamic shopping basket
Additional non-air products Go parking – low budget car park at Prague airport Travel insurance Destination content TASF – travel agency service fee
Web services modification Symphony WS are not strictly linked to air tickets any more Possibility to process many requirements asynchronously – no need to wait for time
demanding operations before displaying the result More operations can be processed at the same time
STRONGER SMARTER QUICKER
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Dynamic shopping basket
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Autoticketing module
Full automation of the booking process 24/7 operation Integrated with agency’s queue system Full control over PNR flow PNR content filter
automatic ticketing for specified PNRs
protection from misuse by validating carrier by departure city by FOP etc…
STRONGER SMARTER QUICKER
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New Customer Support structure
Transparent help desk problem tracking and reporting system 24/7 technical help desk On-line and remote administration tool – access for ACOs and
TA administrator Project management for new implementations and changes Comprehensive documentation available on-line
http://doc.symphony.cz
STRONGER SMARTER QUICKER
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New Customer Support structure
SMARTER
QUICKER
STRONGER
STRONGER
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New Symphony administration tool
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Migration process Project driven process coordinated by ACO CZ Market specific settings – translations, configuration, features Presentations to travel agencies Training for the new administration tool for Amadeus Latvia
and the demo site creation Resource planning and creation of the time schedule for TA
migrations Migration of the TA application
Transfer of existing configuration from current version
Test environment set up
Acceptance document sign-off
Successful launch into production mode
STRONGER SMARTER QUICKER
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Thank
Y O U