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© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
MACRO TRENDS & DESIGN GOALS
hp industrial design | design confidential
ECONOMIC TRANSFORMATIONECO FRIENDLYNEUTRAL ON COLORGOING SPACES
MACRO TRENDS
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
Working class Upper class
Middle class
Typical class distribution in a well-developed society
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
New working class New upper class
Middle class
Increased levels are now experienced in both working and upper classes, inverting the position of the middle class
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
SHIFTING CURVES
POPU
LATI
ON
WEALTH
Value market Luxury market
Mainstream market
Consumer markets align accordingly to the modified class curve
hp industrial design | design confidential
ECONOMIC TRANSFORMATION
SHIFTING CURVES
Value market Luxury market
Mainstream market
Retail channels also conform to modified curve
hp industrial design | design confidential
ECO FRIENDLY
hp industrial design | design confidential
ECO FRIENDLY
SOCIAL TRENDS
Focusing on sustainability and a return to simplicity
hp industrial design | design confidential
ECO FRIENDLY
CONSERVATION
hp industrial design | design confidential
HP Thin Clients are designed with an energy efficient lifecycle • BFR/PVC free chassis• Reduced packaging materials and weight • 80% power savings over traditional PC’s• Recyclability and lease programs
HP Compaq dx2810 – an energy efficient PC for SMBs• $10 US to World Wildlife Fund for each unit sold• 90% recyclable or recoverable materials• EPEAT Gold PC, TCO, RoHS & Energy Star • HP Power Management software
ECO FRIENDLY
RECYCLABILITY
HP packaging works towards increased curbside recyclability• 100% recycled content in outer box, corrugated inserts, and cushioning• Recycled content is a combination of post-consumer and post-industrial material
hp industrial design | design confidential
NEUTRAL ON COLOR
hp industrial design | design confidential
NEUTRAL ON COLOR
CONSUMER REASONING
Reasons for choosing a specific color• Neutral is simple, not flashy• Professional and will stand the test of time• Sophisticated
PREFERRED COLOR (IN BUDGET)
%
black
silver
grey
hp industrial design | design confidential
Addressing consumers’ needs with special editions
• Consumers expect color options• Women interested in color are more likely to purchase matching accessories• Growing expectation among youth for more visually rich colors and patterns
NEUTRAL ON COLOR
COLOR WITH MEANING
hp industrial design | design confidential
DESIGN GOALS
GOING SPACES
Living spaces become smaller and more mobile, fluid
hp industrial design | design confidential
CLASSIC FORMSMATERIAL RICHSMALL IS BIGEXPERIENCE MADE SIMPLE
DESIGN GOALS
hp industrial design | design confidential
DESIGN GOALS
CLASSIC FORM
hp industrial design | design confidential
DESIGN GOALS
CLASSIC FORM
Simple, iconic forms
hp industrial design | design confidential
DESIGN GOALS
CLASSIC FORM
Simple, iconic forms
hp industrial design | design confidential
DESIGN GOALS
MATERIAL RICH
hp industrial design | design confidential
Classic black and authentic metals
DESIGN GOALS
MATERIAL RICH
hp industrial design | design confidential
Deep gloss finishes
DESIGN GOALS
MATERIAL RICH
hp industrial design | design confidential
Rich surfaces and authentic metals
DESIGN GOALS
MATERIAL RICH
hp industrial design | design confidential
DESIGN GOALS
MATERIAL RICH IN COLOR
Color personalization opportunities at the entry level
hp industrial design | design confidential
DESIGN GOALS
MATERIAL RICH IN COLOR
Tinted anodized metals
hp industrial design | design confidential
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
hp industrial design | design confidential
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
hp industrial design | design confidential
DESIGN GOALS
SMALL IS BIG
More mobile, more efficient
hp industrial design | design confidential
DESIGN GOALS
SMALL IS BIG
hp industrial design | design confidential
Small footprint and streamline design increases flexibility and efficiency in compact spaces
DESIGN GOALS
EXPERIENCE MADE SIMPLE
hp industrial design | design confidential
DESIGN GOALS
EXPERIENCE MADE SIMPLE
hp industrial design | design confidential
Integration of Hardware and Software
DESIGN GOALS
EXPERIENCE MADE SIMPLE
Mi
hp industrial design | design confidential
RECAP
MACRO TRENDS• Economic transformation• Eco friendly• Neutral on color• Going spaces
DESIGN GOALS• Classic forms• Material rich• Small is big• Experience made simple
hp industrial design | design confidential
Thank You.
