© 2009 IBM Corporation VIRTUALIZE WITH IBM FOR A MORE DYNAMIC INFRASTRUCTURE Presenter’s Name -...

© 2009 IBM Corporation

VIRTUALIZE WITH IBM FOR A MORE DYNAMIC INFRASTRUCTURE

Presenter’s Name - Presenter’s TitleMM/DD/Year

2 © 2009 IBM Corporation

Building a smarter planet with a dynamic infrastructure


Introductions

Company Name and title Contact information

e-mailphone

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e-mailphone




Agenda

Smarter planet

Dynamic Infrastructure

Virtualization Solutions

Benefits achieved by IBM and our clients

Summary




Executive summary

As organizations plan for future infrastructure requirements, they increasingly look to virtualization as one of the cornerstone technologies. Consolidation and virtualization are key initiatives for reducing costs in the data center. Virtualized systems provide the server, storage and application flexibility required to improve service in a dynamic infrastructure.

Virtualization technologies help customers simplify and optimize IT resources as they progress along the path to a Dynamic Infrastructure.

IBM has a long history enabling virtualization technology – over 40 years, and no other vendor has the same depth and breadth in product, solutions and services.




The world is smaller and flatter.




It’s time to start thinking differently about infrastructure.




Dynamic Infrastructure…

…delivers superior business and IT services with agility and speed.

7

Enables visibility, control, and automation across all business and IT assets.

Transforms assets into higher value services.

Highly optimized to achieve more with less.

Addresses the information challenge.

Leverages flexible sourcing like clouds.

Manages and mitigates risks.




Dynamic InfrastructureSmart is: Reducing Cost Smart is: Acting with Agility and Speed

SMART ISReducing operating costs by reducing physical servers up to 70%

University of Pittsburgh Medical Center: Reduces capital and operating costs by up to $300M, improves energy efficiency by reducing floor space 40% and physical servers 67%.

SMART ISGrowing your business through access to cloud-based computing resources

Exa: Doubled their business every year for four years by utilizing Computing on Demand resources – growing from a small, local company to a global enterprise. Exa set themselves up for a strong competitive advantage and is able to adapt rapidly and flexibly.




IBM’s own smart transformation has delivered results

• IBM’s IT transformation continues: our own IT investments over the past 5 years have delivered a cumulative benefit yield of $4.1B

IBM IT Transformation

Cloud-enabled on demand IT delivery solution

• Self-service for 3,000 IBM researchers across 8 countries• Real time integration of information and business services

• The virtualized environment will use 80% less energy and 85% less floor space

• 2X existing capacity, no increase in consumption or impact by 2010

Project Big Green

• Consolidation and virtualization - thousands of servers onto approximately 30 IBM System z™ mainframes

• Additional virtualization leveraging System p, System x and storage across enterprise

• Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs

Data Center Efficiencies Achieved

1997 Today

CIOs 128 1

Host data centers 155 7

Web hosting centers 80 5

Network 31 1

Applications 15,000 4,700




A dynamic infrastructureis highly optimized to achieve more with less

=

CLOUD COMPUTING

Reduced Cost

….leveraging virtualization, energy efficiency, standardization and automation to free up operational budget for new investment

VIRTUALIZATION + ENERGY EFFICIENCY +STANDARDIZATION AUTOMATION+




Building a dynamic infrastructure…

….requires an integrated, holistic approach.




A dynamic infrastructure is a journey…

.…these interrelated initiatives can provide the DNA needed to thrive in a smarter planet.




Getting started – addressing each client’s unique needs

Infrastructure Health Checks and Readiness Assessments across individual IT initiatives Optimization and

Rationalization Services Strategy & Planning Management Workshops

Deliver applications as

scalable services

Simplify & save money

Relieve energy constraints

Meet availability and compliance

requirements

Manage Information Explosion

Data Center Transformation AssessmentsInnovation Workshops

Deliver Quality Service




Leveraging virtualization for added business value

Potential benefits of virtualization in a dynamic infrastructure:

IT benefit possibilities:

Reduce CostReduce complexityEnhance resource utilizationRecapture floor spaceMore efficient power & cooling

Improve ServiceImprove performance and optimize

scalabilityImprove service levelsBring new services online quickly

Manage RiskImprove uptime/availability and

increase recoverability

Business benefit possibilities:

Respond to new business opportunities

quickly by establishing a foundation for

growth

Process more information in real-time to

make better business decisions

Consolidate operations and overall

systems control

Reduce or eliminate redundancy in

infrastructure and personnel

Improve employee productivity




Optimization often begins with physical consolidation

Reducing the number of sites

“Through 2010, IT infrastructure consolidation will remain the focus of IT infrastructure and operations cost reduction initiatives.”

-- Gartner** Source: Gartner, Inc. “IT Infrastructure Consolidation: Best Practices.” Gartner Symposium/ITxpo 2006. Jay Pultz. October 8–13, 2006.

Chicago

New YorkChicago

Reducing the number of servers

Centralize data from different sources Windows

Unix

Migrate several applications into fewer applications

Billing BillingOrderWebWeb

Order

Consolidation and

Virtualization




Virtualization can enable benefits beyond consolidation

Dynamically change and adjust across the

infrastructure

Reach beyond the box — pool and manage many virtual resources as one

Create many virtual resources within a

single physical device

Virtualization creates unprecedented flexibility and responsiveness

Virtualize at all layers of the architecture for maximum benefits

Application Virtualization

ClientVirtualization

StorageVirtualization

NetworkVirtualization

Server Virtualization




Server VirtualizationReduce costs & complexity Eliminate sprawl

helping to reduce operating costs and increase asset utilization

Help enable rapid provisioning of your server

Virtualize for more dynamic deployment

Storage VirtualizationDynamically adapt Unify your storage

into a single reservoir of capacity

Change storage and move data without interrupting applications

Manage storage in a consistent manner from a central point

Network VirtualizationOptimize capacity Virtualize a physical

network node into several virtual nodes to increase capacity

Reduce complexity by combining multiple switches into a single virtual node

Virtualize adapters to reduce number of physical network devices

Application VirtualizationImprove service delivery Dynamically deliver

resources where needed most

Help increase application availability and improve application performance

Easily deploy applications as software appliances

Client VirtualizationCentralize client management Centrally manage

client images to lower support costs and improve security

Deploy thin client devices to lower acquisition costs

Consolidate desktop images to reduce storage

Get anywhere, anytime access

Client requirements IBM Consolidation and Virtualization solutions can address

Service ManagementTrack. Control. Automate.

Manage physical and virtual worlds from one place Manage the lifecycle of virtual systems and images Automate to assure quality and reduce costs

Service Management









The role of virtualization is expandingA Dynamic Infrastructure can also provide a great foundation to construct a more efficient platformfor delivering cloud based services

Physical Consolidation

Improve utilization

Reduce costs Lower power

usage

Advanced Virtual

Resource Pools

Decouple complexity from scale

Share resources optimally

Automate workload management

Simplify HA & DR

ServiceManagement

Discover, monitor, meter, secure and automate deployment of virtualized resources

Assure SLA achievement

Optimize service placement

Integrated virtualization management with IT processes

Cloud

Always available Elastic scaling Pay for use Automated

provisioning Simplified user

interface




SAN Volume Controller

Virtual File Manager

Tape Virtualization Engine

Virtual I/O Server

BladeCenter Open Fabric Manager

System zHypersockets

WebSphere Virtual Enterprise

IBM Virtualization offerings and capabilities

IBM Tivoli Service Management Family

IBM Systems Director IBM TotalStorage Productivity Center

Virtual Client

Solution

IBM VIA Service

IBM Best Practices & Financing

Service Management









ExtensiveOptimized

Robust

Extreme virtualization with massive scalability and advanced security

IBM System z™

IBM System Storage™

IBM Power™ Systems

IBM BladeCenter® IBM System x™

Highly scalable storage virtualization for SAN and NAS environments

Highly integrated, fully redundant, energy efficient with advanced I/O

Manage your entire datacenter -- physical and virtual -- from one place

Dynamic resource allocation with advanced mobility for AIX, Linux & IBM i OS

More workloads consolidated on fewer servers with exceptional reliability

IBM server and storage virtualization solutions optimize dynamic virtual infrastructure across the enterprise

4th generation X-Architecture®

CoolBlue™ - Power and Cooling designs that lead the industry

IBM Systems Director




Platform management is key to successful virtualizationIBM® Systems Director 6.1 Next generation platform management for multi-system environment

Simplified management of physical and virtual

infrastructure

Rapid deployment andoptimization of IT resources

Reduction in time-consuming management

tasks

Common toolset

Modular, industry standards-based approach

Leverages investments in IBM platform management

Integrates with IBM service management offerings from IBM Tivoli ®

Supports IBM and third-party extensions

Unifies Platform Management




Managing IBM PlatformsSee and manage physical and virtual resources across multiple systems

IBM Systems Director: Simplify platform management across server and storage infrastructure

Unifies Platform Management with a consistent look-and-feel for IBM server systems

Allow many systems to be easily managed together

Leverage IBM best-of-breed virtualization capabilities to simplify systems management

IBM TotalStorage Productivity CenterManagement of physical & virtual resources

Centralize single point of management & controlfor storage infrastructure

Simplify management of complex multi-vendor heterogeneous environments

Improve administrator efficiency and storage utilization

End-to-end topology views of virtualized environments

IBM Systems Director

TotalStorage Productivity Center




Upward integrationSystems Director can provide its rich hardware information into higher-level management packages

Tivoli Enterprise™TEC 3.8 & 3.9ITM 5.1.xConfiguration Manager 4.2.xSoftware DistributionProvisioning Manager Inventory Security Operations ManagerDistributed Monitoring

Tivoli NetView® 7.1.x (Windows and Linux)

Tivoli Netcool (Netcool/Omnibus, Netcool/Precision IP (via SNMP), Netcool/Monitoring, Netcool/ISM, Netcool/AEM (via SNMP)

Other vendors .. CA, BMC …




IBM Remote Managed Infrastructure Services provides clients with a services option for monitoring and management

Client value– Improves IT system availability and information access– Provides access to highly specialized skills– Reduces operational costs

Reasons to Buy– Pre-integrated set of services to support server,

storage, network and middleware– Modular approach – buy what you need– Highly scalable to grow with your business– Support for leading high availability & backup products Typically reduces

monitoring & management related costs by 20%+

Leverages:




Tivoli and Platform Management

Systems Director = Platform Management

Tell me what I have Let me install & configure it Tell me if it’s working Let me update it

Tivoli = Service Management

Integrated visibility, control & automation across

heterogeneous business and technology assets

See the business Govern and control the

business Optimize the business

TotalStorage Productivity Center =

Storage Management

Detailed “care and feeding” of IBM hardware

Detailed “care and feeding” of storage systems




Application Infrastructure Virtualization with WebSphere Virtual Enterprise

100%

0%50% 100%

0%50%

15% Utilized Servers

100%

0%50%

10% Utilized Servers20% Utilized Servers

Cluster 1 Cluster 2

55% Utilized Servers75% Utilized ServersSudden change in market: 100% Utilized Servers

Stock Trading HR Help Desk

Cluster 3

One Resource Pool

100%

0%

50%

55%* Utilized Servers

* Hypothetical, for illustrative purposes

Application server pooling

Dynamic workload optimization

Application edition & health management

Heterogeneous application servers

Before Virtualization

After Virtualization

55%* Utilized Servers




Client Virtualization with IBM Virtual Infrastructure Access Services

Virtualization

Client OS/App Image

Client OS/App Image

Client OS/App Image

Virtualization

Client OS/App Image

Client OS/App Image

Client OS/App Image

Virtualization

Client OS/App Image

Client OS/App Image

Client OS/App Image

Thin desktop HWKeyboard,Mouse, Display, Network connection

Blades orTraditional Servers

VirtualizedSupports multiple operating systems on a single blade (10-12 desktop images per blade)

Helps enable a simplified, virtualized end user computing environment

Employs portal, thin client, messaging and security technologies, delivered through a single, consistent framework

Provides users with single-point, consistent access from almost any device

Provides a comprehensive, cost-effective solution with a phased delivery through the Internet.




Important considerations when deploying virtualization to help build a dynamic infrastructure

Sorting out the choices

The path to more dynamic virtualization

How can you start?

Benefits achieved by IBM and our clients



29 © 2009 IBM Corporation....Which is the better vehicle?

The Race

The right solution for the right job

¼ mile drag strip

Winner!

with 10 ton cargo load

Winner!




Do you need to get cargo across the country?

• Load onto a train to go cross country

• Transfer cargo to a semi to get to the store

There isn’t only one right path or mode of transportation

….which combination is the right one to do the job?

Do you need to get across the ocean fast?

• Airplane across the ocean• Train to the station• Subway to the hotel




Choose the right tool to solve your problem just as you use the right vehicle for the right journey

Dynamically change and adjust across the

infrastructure

Reach beyond the box — pool and manage many virtual

resources as one

Create many virtual resources within a single

physical device

IBM can help you pick the right server systems to:

•Haul a huge, multi-container load

•Quickly move a small amount of data

•Handle large calculations

•Or something in between

SAN Volume Controller

•Virtualize and manage IBM and non-IBM storage devices

•Increase availability and utilization

If J2EE application sprawl and availability is a problem, optimize with WebSphere Virtualize Enterprise.




IBM can help with a comprehensive suite of virtualization services . . .Best Practices

IBM Server Services

IBM Storage and Data Services

IBM IT Strategy and Architecture

Services

Infrastructure strategy and

planning workshop

IBM Desktop Virtualization

Services

Optimization, integration &

implementation services for:

VMware, Microsoft

virtualization, IBM PowerVM,

z/VM server consolidation

Implementation Services for

storage consolidation

Optimization& integration

services for Storage

virtualization

IBM Virtual Infrastructure

Access Service

Asset Recovery Solutions

Network Optimizing

Services

IBM Network Services

IBM Virtualization Maintenance &

Support

Service Management






Maintenance & Support




Server & storage efficiency assessmentand studies

Virtualization of individual systems Virtualize client devices to manage centrally Unify virtual and physical infrastructure

management

IT Optimization studies and business value assessment

Secure aggregation of virtual server, storage, networks, and application infrastructure

Implement high availability and disaster recover infrastructure using virtualization

Deploy business goal-based dynamic workload automation

Along the path of Virtualization and Consolidation

Issues addressed

IT unable to change rapidly

Want to deliver IT as service

Automated IT provisioning

Issues addressed

IT lacks flexibility

Trouble meeting service level agreements (SLAs)

Reduce operations cost

Improve infrastructure availabilityIssues addressed

Server and storage sprawl

Low resource utilization

Rising management costs

Data availability

PC complexity and security

IBM Service Management & Cloud briefing & consulting engagement

Implement business-driven service management

Deliver IT as a service through enterprise and/or public clouds




Building on your existing infrastructure Some examples

Do you have headroom on your scale up servers?

Consolidate underutilized systems to these servers

Do you have headroom in some of your storage devices?

Adopt SAN Volume Controller and gain access to the unused capacity

Can you dynamically move resources from one OS instance to another?

Implement mobility technologies such as PowerVM and VMotion

Can your J2EE applications dynamically adapt?

Move them to a WebSphere Virtual Eneterprise implementation

Can you deliver your IT resources as services?

Implement business driven service management with Tivoli Service Management products interoperating with your current systems management solution

Can your servers draw less power when demand is low?

Implement Active Energy Manager t to adjust servers when peak drops off.




Virtualization and consolidation at IBMIBM Enterprise Computing Model

• Consolidate 1000s of servers onto app 30 IBM System z™ mainframes

• Expect substantial savings in: energy, software and system support costs

• The consolidated environment will use 80% less energy

• This transformation is enabled by the System z sophisticated virtualization capability

Next steps – move past the first 4000 of 16000 servers in the initial migration to next analysis, consolidating

remaining applications to Power and System x

IBM Events Infrastructure

Business Problems

Benefits

• Robust infrastructure needed to handle unpredictable spikes

• Active management & prioritization of web hosted workloads

• Operational costs increase as servers proliferate

Since 2006, leveraging a Dynamic infrastructure, these results were achieved:

• Annual hosting costs remain constant even though US Open Golf was added

• Visits grown 26% - cost/visit reduced 38%• Users increased by 20%, cost/user reduced

27%• Energy demand reduced by 40%, cooling

demand by 48%

• Servers are over-provisioned to ensure capacity

• Dynamically allocates system resources based on workload requirements

• No need to buy 200% of servers required for peak

Consolidation – 2006: 60 System p servers to 9

2008: 9 System p servers to 6 (Power6)

2006 - 2008




St. Helens Council Gwinnett County Nationwide Insurance Rotech Healthcare

Client results

Including 50% Web

infrastructure cost and

80% floor space

reductions with

IBM System z

On track to save more than $15M over

3 years

“The performance of our

applications has been

phenomenal. The speed

of interactions has

exceeded our

expectations”

Storage system maintenance can be conducted without

application downtime with IBM SVC

“With the IBM System x

solution… it takes

minutes rather than

weeks, and we utilize the

hardware much more

effectively.”

Shaun TaylorSt. Helens Council

Accelerated the deployment of new

servers from weeks to minutes

Improved efficiency of IT team enormously

with WebSphere Virtual Enterprise compared to

siloed systems

Marlin ClarkRotech Healthcare

Gwinnett County Nationwide Insurance

Gwinnett County IT group can now

respond quickly to changing user needs.




Are clouds on your horizon?… Virtualization is one of the key enablers for cloud

North Carolina State Virtual Computing Lab– Built by NC State (with support from IBM)

24x7 availability

Dynamic image virtualization as a key component

Access to advanced technology for even the most impoverished school districts (via thin clients)

– ’08 IBM & NC State jointly announce VCL Apache opens source community project

– An open source solution that is now an Apache incubator project open to all http://wiki.apache.org/incubator/VCLProposal

RC

– IBM Research Cloud

Supports 3000 researchers worldwide

– Many customers start with a self-service portal

– We can replicate in your enterprise

2




Storage virtualization

Virtualization Leadership

Application infrastructure virtualization

WebSphere Virtual Enterprise is a leader with 200+ customers1

WebSphere Virtual Enterprise is the only virtualization solution for managing heterogeneous application servers

Service management

IBM leads across most areas in management software according to IDC – #1 in 9 categories including Performance & Availability, Event Automation, System management & Server Provisioning7

IBM has shipped over 13,000 SAN Volume Controller engines3

SVC supports over 130 disk systems64

IBM has shipped more than 3,400 virtual tape systems3

Server virtualization

40 year history of world-class innovation with virtualization1

(1) IBM invented the hypervisor in 1967, was first to implement logical partitioning on a Unix system in 2001 and first to introduce partition mobility on a Unix system in 2007. (2) IBM estimate (3) Every mainframe includes the LPAR hypervisor in microcode. (4) IBM sales data in Q2, 2008 (5) IBM sales data as of Q2 2008 (6) Supported hardware list: http://www-01.ibm.com/support/docview.wss?rs=591&uid=ssg1S1003277 (7) IDC 2007 , (8) Gartner Storage Professional and Support Services Vendor; Magic Quadrant for Storage Services 2Q08,, (9) The Forrester Wave™: IT Consolidation Consultancies, Q2 2008 report, August 3, 2008,•

Virtualization services Over 10,000 IT optimization engagements2

Recognized leader in Storage Services7 and IT Consolidation Consultancy Services8

Managed services can build and maintain a highly virtualized environment – helping save over $100/seat/year on desktops

Over 40,000 clients exploiting IBM system-level virtualization2

100% of IBM mainframes are delivered virtualization ready3

2/3 of POWER6 technology servers ship virtualization ready4




Summary

Businesses are under increasing pressure to reduce cost, improve service, and demonstrate environmentally responsible practices to their customers and stakeholders.

IBM is delivering a breadth and depth of capabilities to help organizations meet these challenges

IBM can help you build a Virtualized,

Dynamic Infrastructure




Trademarks and notes

© Copyright IBM Corporation 2008

Produced in the United States of America

2008

All Rights Reserved

IBM, the IBM logo, ibm.com, and, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. These and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), indicating US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at http://www.ibm.com/legal/copytrade.shtml

Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special

Other company, product and service names may be trademarks or service marks of others.

References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

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