© 2010 Lenovo

WEB DESIGN UPDATE

August 13, 2010

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Key Milestones7/19 7/26 8/2 8/9 8/16 8/23 8/30 9/6 9/13 9/20 9/27 10/4 10/11 10/18 10/25 10/29 11/8 11/15 11/22

ExecReview

DesignReview

LEC Demo

ExecReview Launch

ExecReview Expand

Configurator Model details page

Social Logo Home Page Masthead

“Products” Page Category Pages (3) Form Factor Pages (10) Series Pages (30-40)

“Shop” Page “Where to Buy” Page

Social Logo demo New Pages

ResourceReview

Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community

Social Logo Home Page Category Page

“Shop” Page Configurator Model details page

Today

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Key objectives – October 25

Wow!Tell the brand story. Products are the heroUse 3rd party voices – what others say about usMulti-channel call to actionSocial content (selected by Lenovo for phase 1)Easier for geo teams to localize

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Today’s Review

• Let’s look at some concepts…

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Today’s Review

• Social Logo • Home Page• Category• Shop• Configurator• Model Details• Project plan & Management System

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social logo

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Social Logo (under construction)

-Hero images-Press quotes-Video tours

-Facebook, e.g.-Blog posts

-Local social accounts

-Press quotes

-Brand stories-Testimonials

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Today’s Review

• Social Logo• Home Page • Category• Shop• Configurator• Model Details• Project plan & Management System

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Today’s Review

• Social Logo• Home Page• Category Page • Shop• Configurator• Model Details• Project plan & Management System

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Today’s Review

• Social Logo• Home Page• Category• Shop • Configurator• Model Details• Project plan & Management System

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SHOPHomepage

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SHOPHomepage

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Today’s Review

• Social Logo• Home Page• Category• Shop• Configurator • Model Details• Project plan & Management System

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CONFIGURATOR

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Today’s Review

• Social Logo• Home Page• Category Page• Shop• Configurator• Model Details • Project plan & Management System

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MODELDETAILS

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Today’s Review

• Social Logo• Home Page• Category Page• Shop• Configurator• Model Details• Project plan & Management System

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eSupport - navigation change• 10/25 – Masthead change only. Implemented by IBM on current systems.• March 2011 – eSupport will move to new infrastructure and new design

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Key Milestones7/19 7/26 8/2 8/9 8/16 8/23 8/30 9/6 9/13 9/20 9/27 10/4 10/11 10/18 10/25 10/29 11/8 11/15 11/22

ExecReview

DesignReview

LEC Demo

ExecReview Launch

ExecReview Expand

Configurator Model details page

Social Logo Home Page Masthead

“Products” Page Category Pages (3) Form Factor Pages (10) Series Pages (30-40)

“Shop” Page “Where to Buy” Page

ResourceReview

Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community

Social Logo Home Page Category Page

“Shop” Page Configurator Model details page

Next

Social Logo demo New Pages

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BACKUP

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Fall release plan

lenovo.comrelaunch

Social LogoHome PageMasthead

“Products” Page

Category Pages (3) Form Factor Pages (10)Series Pages (30-40)

“Shop” Page “Where to Buy” Page

JDA Release (R16)

Configurator redesignModel details pageMy Account / Product

Registration integration

Other stakeholder-funded enhancements

Redesign enablers:CMS publishing

upgrades Enable Masthead

flexibility for 10/25

Other stakeholder-funded enhancements

10/4 10/11 10/18 10/25 11/1 11/8

JDARelease

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REDESIGN PROJECT PLAN6/14 6/21 6/28 7/5 7/12 7/19 7/26 8/2 8/9 8/16 8/23 8/30 9/6 9/13 9/20 9/27 10/4 10/11 10/18 10/25 10/29 11/8 11/15 11/22

Shop & My Account incl. CMS enablement, Masthead, Configurator & Model Details

FAST Search

eSupport (Nav update)

ExecReview

Implementation

LenovoAgency + LenovoJDA + LenovoLenovo WW teamLenovo Geo team

Blueprint Metadata / sitemaps

Development / Processing

Q/A(Awaiting new pages and functions)

MCP 2 launch 10/1

WW

DesignNav

Requirements/RFS to IBM

Development Testing

Geo Q/A

Build out sub-series

Enter content Geo Localize Wave 1Train

Teamsite Presentation Layer

Prepare assets

(10/30 U260 launch)

Wave 1

“Capture Templates”HTMLVisuals

Train

New Home Page & Learn Flow: Incl. Home Page, Category, Form Factor, Series, + Shop home page & Where to Buy (Sub Series added post 10/25)

ExecReview

DesignReview

LEC Demo

Concept & Blueprint PhasesImplementation

DR Release live (10/4)(with redesign enablers)

R16 live (11/8) (with configurator, model details)

Digital River

R16

WW

Wireframes

Social Logo Q/ADevelopmentDesign & PrototypingConcept

Enter content Localize Wave 2Prepare assetsLocalize Wave 3Enter content

Wave 2

Wave 3 Q/APrepare assets

MCP 2 ready (9/1)

ResourceReview