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© 2012 IBM Corporation Introducing IBM Cognos Insight.

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Presentation Headline SubheadComplex analysis
Limited visualizations
The Evolution of Analytics for Business Users….spreadsheets fall short
Business users have heavily relied on spreadsheets even though they encounter significant productivity issues using them. To be fair spreadsheets provide great interactivity. However, they fall short in their ability to offer complex analysis and they offer very limited visualizations.
© 2012 IBM Corporation
Complex analysis
Limited visualizations
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The Evolution of Analytics for Business Users….niche data discovery tools fall short
Business users have also worked with data discovery 1.0 products. They provide the opposite value of spreadsheets. They have decent visualizations but they struggle to provide rich data interactivity and pre-defined analysis.
© 2012 IBM Corporation
Complete data interactivity
Need for to combine strengths of both
What business users have been asking for is the ability to bring the interactivity of spreadsheets together with the visualization capabilities of data discovery and have the best of both worlds with complete data interactivity, comprehensive analysis, great visualizations and the ability to take action at the point of impact.
© 2012 IBM Corporation
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These business users are demanding PERSONAL ANALYTICS.
To optimize business outcomes, organizations must meet the growing demands of the business leaders for analytic freedom while balancing this with the need for a lower total cost of ownership, enterprise governance and control.
© 2012 IBM Corporation
The only
desktop product
that empowers
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Cognos Insight is a breakthrough in personal productivity.
It is the only desktop product in the market that empowers decision makers to independently take insight to action
Everything you need is now on your desktop. No IT required. No additional servers or software.
To optimize business outcomes, organizations must meet the growing demands of the business leaders for analytic freedom while balancing this with the need for a lower total cost of ownership, enterprise governance and control.
© 2012 IBM Corporation
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We are excited to introduce IBM Cognos Insight to meet this need for true personal analytics.
Cognos Insight empowers business users to interact and explore data, build scenario models and share insights without IT help. Cognos Insight enables IT to deliver the personal analytic agility business users need and is a part of the Cognos 10 family that will grow with you when required.
Access:
Drag and drop’ import, create data from scratch, and enrich without complex scripting
Analyze:
Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
Visualize:
Team:
Drag and drop’ import, create data from scratch, and enrich without complex scripting
IBM Cognos Insight provides business users with the ability to interact how they want and need to with their data. From passive consumption to complete interaction.
© 2012 IBM Corporation
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Access:
Drag and drop’ import, create data from scratch, and enrich without complex scripting
© 2012 IBM Corporation
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Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
© 2012 IBM Corporation
© 2012 IBM Corporation
application to collaborate
and take action
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Team: easily publish as a shared application to collaborate and take action
© 2012 IBM Corporation
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Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting
Import and combine data without complex scripting
- Local data – ‘drag and drop’ a spreadsheet or desktop file
- Databases – unlock the value from corporate data sources
- Existing BI reports – leverage existing trusted reports
- Predictive data – to understand what is likely to occur
Create new data from scratch using the write-back engine
- Add or change whatever you want at a granular level
- User contributed data like forecasts added by co-workers
Enrich data for greater understanding
- Calculated data like comparisons to identify trends
- Data spreading for powerful ‘what-if’ modeling
- Annotations to add comments and collaborate with others
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Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes
Slice and dice through data
- Intuitive gestures to explore
Automatic comparisons
Search data
- Just type a word to automatically filter all associated data
60 second dashboards
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Complete control over the look and feel for a more compelling presentation
Rich set of chart types
- Create powerful visual representations
Linked visualizations
- See how a change in one item effects the big picture
Complete layout control
content and scriptable action buttons
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Easily extend within the Cognos 10 family to collaborate, plan and take action
Publish applications
deployment
Collaborate
interface to any user
Wired for the enterprise
capabilities like managed reporting, performance
management, predictive analytics and more
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Introducing the IBM Cognos Family
Solve individual & team problems quickly
Orchestrate work & minimize cost of broader deployment
Coordinate execution organization-wide through consistency & broad access to a wide range of data & functionality
Small Deployment
Desktop Users
Workgroup Deployment
Enterprise Deployment
Distributed Architecture
Insight and information is created anywhere in the community and shared
Cognos Insight
Cognos Express
Cognos Enterprise
.com
Community
We’re also pleased to announce the launch of a brand new web community built specifically for Cognos Insight.
We have assembled everything you need to get up and running today. You’ll find video tutorials, discussion forums, and a whole range of compelling examples of applications built with Cognos Insight.
We have an application for each key functional area.. like sales, marketing, finance., etc.. and each application includes the key goals and metrics you should be focused on, the best practices, and example dashboards with sample data.
For example, if you’re in sales, you’ll find a fully functional application and a dedicated chapter on…
Customer profitability
Sales pipeline
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© 2012 IBM Corporation Introducing IBM Cognos Insight
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