© 2012 IBM Corporation

Introducing IBM Cognos Insight

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The Evolution of Analytics for Business Users

Complex analysisLimited visualizations

Great data interactivity

© 2012 IBM Corporation3

The Evolution of Analytics for Business Users

Complex analysisLimited visualizations

Great data interactivity

Limited data interactivityPre-defined analysis

Great visualizations

© 2012 IBM Corporation4

The Evolution of Analytics for Business Users

•Complete data interactivity•Comprehensive analysis•Great visualizations•Take action

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The Evolution of Analytics for Business Users

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The Evolution of Analytics for Business Users

The only desktop product that empowers decision makers to independently take insight to action

The only desktop product that empowers decision makers to independently take insight to action

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‘drag and drop’ import, create data from scratch, and enrich without complex scripting

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create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

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Complete control over look and feel

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easily publish as a shared application to collaborate

and take action

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Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting

Import and combine data without complex scripting - Local data – ‘drag and drop’ a spreadsheet or desktop file - Databases – unlock the value from corporate data sources - Existing BI reports – leverage existing trusted reports - Predictive data – to understand what is likely to occurCreate new data from scratch using the write-back engine

- Add or change whatever you want at a granular level - User contributed data like forecasts added by co-workers Enrich data for greater understanding - Calculated data like comparisons to identify trends - Data spreading for powerful ‘what-if’ modeling - Annotations to add comments and collaborate with others

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Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

Slice and dice through data- Intuitive gestures to explore

‘What-if’ analysis - Define scenarios, fully understand why and optimize outcomes

Automatic comparisons - Use built-in calculations and traffic lights

Change data views on the fly- Customize views like groups and hierarchies

Search data - Just type a word to automatically filter all associated data

60 second dashboards- Raw data to analysis and published dashboard in 60 seconds

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Complete control over the look and feel for a more compelling presentation

Rich set of chart types

- Create powerful visual representationsSmart filters

- Easily navigate using associations between related data Linked visualizations

- See how a change in one item effects the big pictureComplete layout control - Apply design themes for style, add widgets including Web content and scriptable action buttons

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Easily extend within the Cognos 10 family to collaborate, plan and take action

Publish applications

– Make your application centrally available and manage deploymentCollaborate

– Annotate, share, and automatically aggregate contributions Extend to other interfaces

– iPad, mobile, Web, or Excel to provide the appropriate interface to any userWired for the enterprise

– Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more

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Analytic Agility: Start Anywhere and Go EverywhereIntroducing the IBM Cognos Family

server

server

server

Solve individual & team problems quickly

Orchestrate work & minimize cost of broader deployment

Coordinate execution organization-wide through consistency & broad access to a

wide range of data & functionality

Small DeploymentDesktop Users

Workgroup Deployment

Single Server plus Desktops

Enterprise Deployment

Distributed Architecture

server

Insight and information is created anywhere in the community and shared

Insight and information is created anywhere in the community and shared

Cognos Insight Cognos Express Cognos Enterprise

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Languages Supported

English

Portuguese

Chinese (Simplified)

Chinese (Traditional)

French

German

Italian

Japanese

Korean

Spanish

Danish

Finnish

Norwegian (Bokmål)

Swedish

Turkish

Croatian

Czech

Hungarian

Polish

Romanian

Russian

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Forums, Training, Examples, and more!Forums, Training, Examples, and more!

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Q&A

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© Copyright IBM Corporation 2012 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.