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2012 JETAA USA National ConferenceSaturday, October 27, 2012 11:00 – 11:30 amLeah Hashinger & Jennifer Butler
Music City JETAA Case Study – Community Collaborations
+ JETAA MC and the Anime
Conventions**John Gale
JETAA MC - TreasurerConsulate General of Japan Nashville –
JET Program Coordinator
+Anime Conventions? Ewwwww!!
Anime nerds have poor social skills…and they smell bad!
+BUT...lots of other people go to Anime Conventions also:
People interested in Japan, Japanese language, and Japanese culture.
College students
Parents – many who have questions like:
“My teenage daughter is so into this Japan thing. Where can that take her?”
Answer: The JET Program
•MTAC – Nashville•Daycon – Clarksville
+Middle Tennessee Anime ConventionMTAC
+CGJJAST YPJOHN
+MTAC – Lesson Learned
It pays to be in a high-
traffic area!
+Daycon Clarksville
+Daycon Clarksville
+Results- Anime Conventions
•MTACCost: $0
•Table on con floor
•Recruitment: 1-3Awareness: 100+
•DayconCost: $50
•Table and Learning Japanese Language Panel
•Recruitment: 2Awareness: 80-100
+Results- Major Unviersities
•Private Prestigious Nashville UniversityCost: $150
•JET Info Session
•Recruitment: 4Awareness: 1
•Largest State University (“LSU”)Cost: $100
•JET Table in Student Union
•Recruitment: 1Awareness: 20
+JETAAMC & Anime - Conclusion
We’re getting a better deal at local anime conventions for promoting the JET Program than we are at some of the most significant universities in our area.
Not all con-goers are smelly anime nerds.
If you want to promote the JET Program to young people who are interested in Japan: anime conventions is where they gather.
+Tennessee Foreign Language Institute and ESL to Go & JETAAMC TFLI is Tennessee’s premier provider of ITS, Foreign
Language and ESL classes, and 150 hour TESL certification
Promotion of JET program in TESL program
Japanese language classes for departing ALTs and general public
ESL to Go support and advocacy
Mutual promotion of events
Job opportunities and training
+Consulate-General of Japan in Nashville & JETAAMC
CGJ covers five states (AR, KY, LA, MS, TN) & two JETAA chapters (JETAAMC & JETAAnola)
Importance of good relations with the JET Office & Consulate
JET Recruiting Assistance
Collaborative Events Japanese Summer Classes for JETs & Community (w/ TFLI) Nashville Cherry Blossom Festival Celebrate Nashville Imonikai Returners Reception
+Japan-America Society of TN - Young Professionals (JAST YP) & JETAAMC
The Japan-America Society of Tennessee (member of NAJAS)
Increases our Connections with the Community
Expands our “Buying Power”
YP Events & Networking
Collaborative Events: Tsunami Relief Event (w/ JAST)** Baseball Night Halloween Social Cherry Tree Planting
+Comments/Questions?
Leah Hashinger, President - [email protected]
John Gale, Treasurer - [email protected]
Jennifer Butler, Country Representative - [email protected]