Media
MX
2dehands.be / 2ememain.be
Direct Ratecard Q4 2018
BRUSSELS
MOTORSHOW
OFFER
BE PRESENT ON THE BIGGEST AUTOMOTIVE WEBSITE IN BELGIUM DURING THE BIGGEST CAR EVENT OF THE YEAR
BRUSSELS MOTORSHOW 2019 OVERVIEW
Discover our packages which target the 5 main target groups of car brands.
• Millennials• Families• Luxury car buyers• Professionals• Motor Lovers
Packages based on insites research.
Pick these packages if you’re looking for specific products.
• Full Speed Package• Video Package• Impact Package• Native Package
• Cars• Vans• Motors• Car brand• Car type• Car model• Car sellers• Purchase intent
and many more...
• Millennials• Families • Luxury car buyers• Professionals• Motor Lovers
AUDIENCE PACKAGES
GUARANTEED
OTHER PACKAGES CPM OR CPC À LA CARTE PMP
RUN OF AUTOMOTIVE
AUDIENCES
NON-GUARANTEED
Not found what you’re looking for with our packages?
We can offer you a tailormade proposal.
Offer valid from December 2018 to March 2019
Media
MX
750.000Standard IAB ROS targeted on cars
below 15K
485.000 Mobile Interscroller targeted
on City Cars
475.000Native ad targeted on age 18-25
500.000Billboard/Half Page/Interscroller/
3D Cube targeted on luxury car brands
500.000Native ad targeted on luxury categories (boats, houses…)
700.000Standard IAB targeted on Cars +35K
1.000.000 Billboard/Half Page/Interscroller/
3D Cube targeted on vans
550.000 Standard IAB ROS targeted
on business categories
300.000Billboard/Half Page/Interscroller/
3D Cube targeted on motors
800.000 Standard IAB ROS
targeted on motors
300.000Native ad targeted on motors
Media value € 14.917
Net budget € 12.000
Impressions 1.710.000
Net CPM € 7,02
Media value € 14.949
Net budget € 12.000
Impressions 1.725.000
Net CPM € 6,96
Media value € 14.936
Net budget € 12.000
Impressions 1.700.000
Net CPM € 7,06
Media value € 14.938
Net budget € 12.000
Impressions 1.550.000
Net CPM € 7,74
Media value € 12.481
Net budget € 10.000
Impressions 1.400.000
Net CPM € 7,14
Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices
MILLENNIALS FAMILIES WITH CHILDREN LUXURY CAR BUYERS PROFESSIONALS MOTOR LOVERS
AUDIENCE PACKAGES
DIRECT IO & PROGRAMMATIC GUARANTEED OFFER
500.000Billboard/Half Page/Interscroller/ 3D Cube targeted on Family Cars
525.000Native ad targeted on family related
categories (Kids/Toys)
700.000Standard IAB targeted on Cars 10-35K
20% DISCOUNT
20% DISCOUNT
20% DISCOUNT
20% DISCOUNT
20% DISCOUNT
BRUSSELS
MOTORSHOW
OFFER
1.500.000 2 weeks Masthead
(100% SOV on Cars homepage)
8.000.000 Standard IAB impressions on
automotive section
2.500.000Billboard/Half Page/Interscroller/3D Cube
impressions targeted on car brands or type
1.000.000 2 weeks Masthead
(100% SOV on Cars homepage)
230.000Takeover on automotive
250.000Billboard/Half Page/Interscroller/3D Cube
impressions targeted on car brands or type
1.030.000 Native ad targeted on
car brands or type
1.000.000 Native lead generator
on automotive
Media value € 100.469
Net budget € 50.000
Impressions 12.000.000
Net CPM € 4,17
Media value € 15.969
Net budget € 12.000
Impressions 1.280.000
Net CPM € 9,38
Media value € 28.452
Net budget € 20.000
Impressions 1.480.000
Net CPM € 13,51
Media value € 16.012
Net budget € 12.000
Impressions 2.030.000
Net CPM € 5,91
Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices
FULL SPEED PACKAGE
VIDEOPACKAGE
IMPACTPACKAGE
NATIVEPACKAGE
OTHER PACKAGES
25% DISCOUNT
DIRECT IO & PROGRAMMATIC OFFER
1.180.000Inread Video impressions targeted on automotive
100.000Interscroller video targeted on
car brands or type
50% DISCOUNT
30% DISCOUNT
25% DISCOUNT
BRUSSELS
MOTORSHOW
OFFER
Media
MX
5
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
2dehands.be - 2ememain.be in numbers 6
Index
Contact 16
Automotive Targeting 13
Audience Targeting 9
Run of Site 8
Targeting Possibilities 7
Male53%
Female47%
FR42%
NL58%
We reach 1/3 of the belgian
population
Car listings100.000
App visitorsper month
875.000
Unique Automotive browsers per month
2.200.000
Average 10 minutes
on site per visit
Desktop44%
Mobile44%
Tablet12%
Likes310.000
10.800.000unique
browsersper month
717.000 unique
browsersper day
Gender
Unique browsers
Devices
Language
Source: CIM January 2018 + Internal DWH
New ad per secondNew ads per minute
New ads per hourNew ads per day
New ads per month
1 6 0 3 5 0 0 8 5 0 0 02 6 0 0 0 0 0
Biggest reach on web in Belgium
3.200.000 Net reach/
Month
2DEHANDS.BE & 2EMEMAIN.BE IN NUMBERS 6
..
. .
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
Purchase intent
Seller Seller
Gender
Age
Constructionyear
Type
Price
Brand
Model
AUDIENCE TARGETING
Category Sociodemo Intent Automotive
AUTOMOTIVE TARGETING
Location
Level 2 TargetingSub-category (Each category can be targeted on an even deeper level)
Level 3 Targeting Sub-sub-category
Keywords Targeting
Price Targeting
Level 1 TargetingMain-category (choice between 40 different categories)
Buyer
TARGETING POSSIBILITIES 7
Media
MX
8
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
RUN OF SITE CPCDescription Size Device CPC
CPC ROS 728x90 160x600 120x600300x250 320x50 Native ad € 1,15
Native Lead generator Logo Call-to-action € 1,20
RUN OF SITE CPMDescription Impressions/month Size Device CPM
Standard IAB 650.000.000 728x90 160x600 120x600300x250 320x50 € 4,00
Native Ad/Native Lead GeneratorPlease contact our sales team
Text Image € 4,50
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller
See technical specifications
€ 6,25
Inread video 3.500.000 € 8,00
Takeover ROS Please contact our sales team € 15,00
8RUN OF SITE 2DEHANDS.BE & 2EMEMAIN.BE
AUDIENCE TARGETING THE POSSIBILITIES ARE ENDLESS
PURCHASE AND SELLER INTENT TARGETING
AND MUCH MORE...
SOCIODEMO TARGETING: TARGET ON AGE, GENDER, LOCATION
TARGET MORE THAN 40 DIFFERENT CATEGORIES
ConstructionUpscaleLifestyleSports
9
Upscale buyers Immo sellers Movers
MoviesReal Estate Kids Business
Students LocationFamiliesYoung mothers
10 TARGETING ON CATEGORY LEVEL 1
Cars 2.264.233
Furniture 1.194.657
Construction 1.047.843
Car-Parts 888.651
Real Estate 675.579
Pets 590.332
Motorcycles 529.723
Antique & Art 497.785
Kids & babies 488.582
Clothes 487.623
Collections 424.300
Cycling 411.879
Computer & Game console 398.209
Garden 395.672
Audio, Video & TV 334.128
Sport&Fitness 324.801
Agriculture 317.356
Kitchen 316.221
Music 314.569
Electronic Devices 282.638
Camping 272.979
Toys 271.252
Telecom 264.207
Vans 240.056
Beauty & Health 233.238
Books & Comics 217.446
Hobby 214.094
Horse Riding 206.540
Jobs 191.769
Scooters 179.615
Business 179.092
Jewellery 169.041
Other 161.387
Holiday & Tourism 129.671
Photography 112.470
Boats 89.068
CD & Vinyl 69.618
DVD 53.771
Revalidation 49.383
Study 40.069
Radio Amateur 19.784
CATEGORY UNIQUE BROWSERS/MONTH CATEGORY UNIQUE BROWSERS/MONTH
?
10
Source: CIM January 2018
Media
MX
11
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
11 AUDIENCE TARGETINGCATEGORY LEVEL 1 AND SOCIODEMO TARGETING
Description Impressions/month Size Device CPM
Standard IAB
Please contactour sales team
728x90 160x600 120x600300x250 320x50 € 5,00
Native Ad/Native Lead Generator Text Image € 5,50
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller
See technical specifications
€ 7,75
Inread video € 10,00
Takeover € 18,75
CATEGORY LEVEL 1 CPCDescription Size Device CPC
Native Lead generator Logo Call-to-action € 1,50
Media
MX
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95 Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
CATEGORY LEVEL 2Description Impressions/month Size Device CPM
Standard IAB
Please contactour sales team
728x90 160x600 120x600300x250 320x50 € 6,25
Native Ad Headline Image Body € 7,00
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller
See technical specifications
€ 9,75
Inread video € 12,50
Takeover € 23,50
12 AUDIENCE TARGETING
CATEGORY LEVEL 3 AND SELLER/PURCHASE INTENT TARGETINGDescription Impressions/month Size Device CPM
Standard IAB
Please contactour sales team
728x90 160x600 120x600300x250 320x50 € 7,00
Native Ad Headline Image Body € 8,00
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller
See technical specifications
€ 11,25
Inread video € 14,50
Takeover € 27,00
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
AUTOMOTIVE TARGETING 2.200.000 NET REACH PER MONTH
AUTOMOTIVE AUDIENCES
AUTOMOTIVE CHARACTERISTICS
13
Constructionyear
Type PriceBrand
Family car buyer
Model
Carseller
Loan intender
€€
€High income
First car buyer
Luxury car buyer
AND MUCH MORE...
Early Adopters
Media
MX
14
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
14AUTOMOTIVE TARGETING
RUN OF AUTOMOTIVE - VANS - MOTORSDescription Impressions/month Size Device CPM
Standard IAB 105.000.000 728x90 160x600 120x600300x250 320x50 € 6,25
Native AD/ Native Lead generator 17.000.000 Headline Image Body € 7,00
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller 41.000.000
See technical specifications
€ 9,75
Inread video 600.000 € 12,50
Cars Takeover Please contact our sales team € 23,50
AUTOMOTIVE HOMEPAGE MASTHEADDescription Impressions/week Size Device CPW
Cars HP MastHead 485.000 1920x480 1440x360 960x240 728x90 € 10.000,00
AUTOMOTIVE CPCDescription Size Device CPC
CPC Run of Automotive 728x90 160x600 120x600300x250 320x50 Native Ad € 1,80
Native Lead generator Logo Call-to-action € 1,90
Media
MX
15
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
15AUTOMOTIVE TARGETING
AUTOMOTIVE: TARGETING ON CAR BRAND/TYPEDescription Impressions/month Size Device CPM
Standard IAB 105.000.000 728x90 160x600 120x600300x250 320x50 € 7,75
Native AD 105.000.000 Headline Image Body € 8,75
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller 41.000.000
See technical specifications
€ 12,00
Inread video 600.000 € 15,50
Cars Takeover Please contact our sales team € 29,75
AUTOMOTIVE: TARGETING ON CAR MODEL/PRICE/CONSTRUCTION YEAR/PURCHASE AND SELLER INTENTDescription Impressions/month Size Device CPM
Standard IAB 105.000.000 728x90 160x600 120x600300x250 320x50 € 9,00
Native AD 105.000.000 Headline Image Body € 10,00
Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller 41.000.000
See technical specifications
€ 13,75
Inread video 600.000 € 22,25
Cars Takeover Please contact our sales team € 34,25
Media
MX
16
Natalie [email protected] +32 478 62 87 39
Valérie [email protected] +32 477 31 36 95
RATECARD Q3 2018
Sarah [email protected] +32 496 12 26 69
Kim [email protected] +32 485 86 70 81
16SALES POLICY & CONTACT
DISCOUNTSWelcome 5%
Charity 50%
Government 30%
Non Profit 30%
EXTRA CHARGESCo Branding 15%
GENERAL CONDITIONS• Minimum booking volume: € 3.000.• Material delivery: min. 5 business days before start of the campaign.• Recognised media agencies get a commission of 15% when ordering a campaign.• No agency commission on realisation costs.• All rates are VAT exclusive.• All rates are valid until further notice.• All proposals are valid for 30 days.• Estimated impressions of CPW products are a forecast and can never be a guarantee.
CPC POLICY• All standard IAB banners + Native should be delivered (see tech specs).
• Banners must contain a clear call to action.• If CTR is lower than 0.1% new banners must be delivered.• New material should be delivered after 30days for each campaign
running for more than 1 month.• No guarantee of delivery and end date will be given.• We strongly recommend to implement the conversion tracking pixel
delivered by 2dehands.be in order to optimize your click campaign.• All cpc campaigns should run for a minimum of 1 month • If the campaign is running less than 1 month, 2dehands.be can
expand the targeting selection to ROS.
CONTACT DETAILSElke Carels Sales Manager [email protected] +32 477 29 08 18
Valérie Hens Account Manager [email protected] +32 477 31 36 95
Sarah De Bleecker Account Manager [email protected] +32 496 12 26 69
Kim Recour Account Manager [email protected] +32 485 86 70 81
Natalie Hoeck Account Manager [email protected] +32 478 62 87 39
Jan Willems Demand Specialist [email protected] +32 473 79 41 18