5 MarketingMetrics for C-SuiteRobert M. Kraft - President and CEO, New EdgeMarketing LLC

WHAT ISIMPORTANT TO C-SUITE

Robert M. Kraftexplains that the mostimportant measure toC-level executives is"ROI"

5 KPIS FOR INCREDIBLEMARKETING RESULTS

Most important B2B marketing metrics for theclarity to the C-suite and achieving tremendousmarketing results.

MEASURE THE EFFECT OFMARKETING EFFORTS ONSALES PRODUCTIVITY,PIPELINE, REVENUEVELOCITY.

MEASURE ROI-MARKETING INVESTMENTV/S REVENUE.

CUSTOMERS OBTAINEDTHROUGH MARKETINGLEADS.

EFFECT OF MARKETING TOSHORTEN TIME TOREVENUE AND COMBINEDEXPENSE TO REVENUERATIO.

ROBERT KRAFT SUGGESTSTO MEASURE CUSTOMERACQUISITION COST -COST OF MARKETINGLEAD GENERATION

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