Samsung Smart TV:

new opportunities for consumers

and content providers

Iakov Glubokiy, Smart TV Content & Services, glubokiy.ia@samsung.com

In this presentation

• Samsung UHD TV:

Why care of producing and delivering UHD

content

• Ideal TV Service:

Create your innovative and successful service

• People Behind The Screen:

Who they are and how Samsung can help

getting their attention

Samsung UHD TV

People Will Buy UHD TV

More reasons except just watching UHD content:

• 4 step up-scaling: close to UHD clarity

• PurColor: natural colors with detailed shades

• Latest technologies is one of the main buying

factors for large-screen TVs

UHD TV Demand Forecast

Right Time for UHD Content

• Approved encoding specification

• Differentiator for content provider

• Global and Russian companies have already

started producing and delivering UHD content

Ideal TV Service

Create Your Ideal TV Service

• Samsung Smart TV is your platform for creating

the best TV service ever:

• Interactive

• User-friendly

• Profitable

• Smart TV has a lot of innovative service

providers to partner with

Multiscreen Service

• Big screen: shared experience

• Small screens: personal information and control

• Multiscreen SDK:

• Android

• iOS

• Web platforms

with Javascript

People Behind The Screen

Samsung Smart TV Audience

• Average household income 65 400 rub

• Mainly 25-35 or 46-55 years old

• Women vs. Men: 51% and 49%

• 79% are married

• 55% have children

• Inclined to video services, consider paid ones

Co-promo with Samsung

Smart Hub

• Recommended Area

• Banners on the home page

• Special picks and categories

Retail

• Promo activities in Samsung Brand Shops, MVideo, Eldorado, etc.

• Stickers, brochures, posters

Digital

• Samsung.com (4+ mln visitors per month)

• Samsung SNS - VK, FB, Twitter (2+ mln users)

• Banners on third-party resources

Existing Smart TV users

1 000+ shops to participate

Reach up to 20 mln

What is expected from partner

Partner have to provide some of the following:

• Special offering for Smart TV users

• New technology

• Exclusivity

• Co-marketing

Co-promo example

Applications: Play, Play Family, Слушай! Литрес User’s benefit: 10 day free subscription, 10 movies free, 10 audiobooks Promo campaign: Digital, SNS, Smart Hub, Retail, POS. Promo period: 11 Oct – 30 Nov 2013

Co-promo example

Application: Nemo TV User’s benefit: 100 TV channel free Promo campaign: Digital, SNS, Smart Hub, Retail, POS Promo period: 20 February – 31 May 2014

Conclusion

• Do not miss robust and growing Samsung

Smart TV audience

• Innovate to boost your business

• Samsung will help you with both technology

and promotion

Thank you! Questions?