Using the REALTOR.com® Control Panel

Add your profile information Increase property views with full

motion video Highlight property features with

photos Adding custom content to your listings Advertise your open houses Educating sellers on the value of

online marketing

Scroll to the FOR REALTORS® area on the home page

Click Control Panel Login

Control Panel Sign In• Choose your MLS• Enter your MLS ID • Enter your password• Click GO

Go To solutioncenter.realtor.com

Control Panel Sign In• Choose your MLS• Enter your MLS ID from the

login sheet • Enter your password• Click Sign In

Add Security Question and Answer

• Choose a question • Enter Answer• Click Submit

Accept the Terms & Conditions

• Click I Accept

NRDS Identification Number

• Enter your NRDS number here or

• Click Ask me later• You can skip 3 times

Control Panel Dashboard

Step 1 Complete Your Profile

• Click Edit Profile

NEW! Personal Info

Photo

Business Cards

Broker Information

Email

Login Information

Social Networking

About Me Agent Profile Page

Note: Click Save to save changes made in each section

Personal Info - Photo

Click edit photo

Click Open

Locate photo and click Open

Personal Info - Photo

Click Save

Recommended photo size is 80x120

Personal Info – Product Business Card

Click edit product business card• Your Name or Team Name – 80 characters• Slogan – 60 characters• Your personal website URL – 150 characters• 3 Phone Numbers

Click Save

The Result

Your Name

Slogan

Link to website

Up to 3 Phone Numbers

Personal Info - Profile Business Card

Name

Slogan

Website

Phone #

Personal Info – Broker Information

Broker Information• Enter Office Name – 80 characters• If required to display broker info on

listings click Yes and fill in additional information

• Click Save

Personal Info - Email

Contact Emails• Consumer Inquiry Email – inquiries from consumers• Your Contact Email – email from REALTOR.com®

Product Emails• Solution-specific emails – complete as appropriate

Click Save

Personal Info – Login Information

Password• Choose a password with at least 6

characters, maximum of 15 • Use at least one number• Use at least one letter• Cannot be the same as your MLS Alias ID

Security Question• If you haven’t already done so, choose a

security question and provide the answer

Personal Info – Social Networking

Social Networking• Enter a link for LinkedIn• Enter a link to your

Facebook business page• Enter a link to your

Twitter page

http://www.linkedin.com/in/christine

http://www.twitter.com/christinehale

http://www.facebook.com/christine

Social Networking – The Result

Allow your sphere of influence to reach out to you

through social media

Personal Info – About Me

About Me• Enter your first year of

service• Enter your bio in the About

Me area (use returns for new paragraph)

• Check box to Accept Terms & Conditions

• Click Save

As a prominent real estate figure in the community, Christine is dedicated and experienced in helping people with their real estate needs. This kind of experience and dedication sets the standards for excellence in the industry. She knows that real estate is a

1997

About Me – The Result

This is your chance to market yourself to the many home

shoppers that visit REALTOR.com® - include as many pertinent and interesting details as possible.

Account Information - Expertise

• Click Expertise

Expertise – Agent InformationNew!

• Select Agent Type• Buyer• Seller• Buyer & Seller

• Field of Business displays if you have provided your NRDS ID number

• Click Save

Expertise – Locations & NeighborhoodsLocation Information

• Choose your state & country of license

Communities/Neighborhoods• Enter Communities/Neighborhoods

where you specialize - 250 char max• NO SPACES NECESSARY, use

commas to separate!

Neighborhood Info• Turn off/on the display of

Neighborhood information

Primary Marketing Zip/Postal Codes• Enter one zip code for each

Community entered • NO SPACES NECESSARY, use

commas to separate!• Click Save

Anytown,Anytown Heights,West Anytown

00001,00002,00005,00006

Expertise – Professional Expertise

NAR Information• Enter your NRDS ID and your

designations, fields of business and language will be automatically associated with your REALTOR.com® account

Specializations/Keywords• Describe your specialties to appear

on your profile page• 90 character maximum• Click Save

Expertise – The Result

Areas Served

Agent Information

Fields of Business

Specializations

Listing Detail PagesAfter Updating Account Information

Best Practices TipBe sure the first phone number

displayed is the most likely to be answered in-person, if possible.

Consumers jump from listing to listing, so ideally you want to

respond before they move to someone else.

Be Ready for Mobile Consumers!

Best Practices TipWhen you have enter a mobile number in the Control Panel it

automatically appears on your listings on the REALTOR.com

mobile apps. Ask me for the free Marketing to Mobile Consumers Preparation

Guide

Your Completed Profile Page

Overview

Listings

Control Panel Home

Edit a Listing

Available Enhancements

Showcase Listing Enhancements

Add a Listing Video

Add a Listing Video

Add a Listing Video

Upload File• Select video file• Follow steps to complete

upload

After Adding a Listing Video

Best Practices Tip

Use effective lighting & music to

complement the property style.

LESS IS MORE!

Don’t lose the consumer’s attention

with a video that’s too long!

Add up to 25 Photos Per Listing

Adding Photos• Click Upload New Photos

Add up to 25 Photos Per Listing

Adding Photos• Click Browse• Navigate to folder

with property photos• Select photos• To select all the

photos in the current folder, press CTRL-A

Add up to 25 Photos Per Listing

Adding Photos• Select photos, pressing

CTRL to select multiple photos

• Press CTRL-A to select all photos in the folder

• Click OpenAdding Photos• Click Upload

Add up to 25 Photos Per Listing

Adding Captions• Click Click to add Caption• Enter caption using up to

160 characters• Click Save• Repeat for all photos

Add up to 25 Photos Per Listing

Rearrange Photos• Drag and drop the photos

into the order you want them to occupy on your site.

• The photo in position 1 will be used as the default on the Search Results page.

• Click the Save Changes button.

• Please allow up to an hour for your images to appear.

After Adding 25 Photos

Best Practices Tip

Submit High Resolution photos for

BIG impact! Use close-up photos

for architectural details and

community photos to keep

consumers interested.

Customize the Property Description

This property listing is for demonstration purposes only. This is not an actual property available for purchase.

For over twenty years, this home has protected the love and joy of a wonderful family.

After Adding a Custom Property Description

Best Practices Tip

Remember to write as if you are

walking a customer through the

photo gallery of REALTOR.com®

describing the most interesting

details as though you are with a

customer looking online.

Add Eye-Catching Animated Headlines

Call Christine Hale at 800-878-4166 for a show

Only home on the market in this desired area

After Adding Headlines

Best Practices Tip

Add your name and phone number

to help build your brand in your

marketplace in one headline.

Use the best property feature for

second headline.

Special Message Text

First time on the market in this desirable neighborhood. This home will not last on the market long - serious buyers should act quickly! Call Christine for a personal showing 800-878-4166

Special Message Box Text• Use up to 255 characters• Will be displayed under

the property photo

After adding Special Message

Creating Open House Ads

Open House• Create up to 5 open

house ads for each property

• Open House Ads are automatically deleted when the date passes

After Adding Open House Dates

Best Practices Tip

Drive more traffic to your open

houses by displaying alerts on your

listings.

Refine your Search by Open House

REPORTING: EDUCATING AND COMMUNICATING TO YOUR HOME SELLERS THE VALUE OF YOUR ONLINE

MARKETING

New REALTOR.com® Reporting!

Report emailed twice a month

Send Client Report to your Home Sellers to show the value of your online marketing

Control Panel Home – Reporting

Reporting – Listings Traffic

Traffic Report in Control Panel

Printable Version

Traffic Report in Control Panel

E-Mail Version• Enter your client’s email

address• Click Send Email

Working with Featured Homes

Working with Featured Homes

• Click Change Listing• Select listing(s) to appear in

top and bottom carousels• Click Save

Working with Featured Homes

Featured Homes!• Automatic Headlines• Click change to assign

headline• Click Save

Add a Headline to your Featured Home!

Back on the MarketCondo Equestrian PropertyForeclosure Golf Property Good Investment Property Great View Historic HomeJust Listed Lake Front Large Lot Luxury Home Motivated Seller Mountain ViewMove-In Ready Must Sell New Home Newly Listed

Ocean Front Original OwnerPond View Price Reduced Recently UpdatedREO- Bank owned Rental Home Short Sale Standard SaleSwimming Pool Town Home Vacation Home Valley View

Choose from the following:

Questions?

Visit support.realtor.comfor More Information