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Marketing & UX Research Consultancy
Contents
• Vision & Mission
• Clients’ needs
• Service area
• Competitiveness
• Work process
• Clients
• Experience
Work & Experience
• Company
• Organization
• System
Company Profile
“Good is the Enemy of Great” Marketing & UX Research Consultancy
Company Profile“First, get the right people on the bus, then they will figure out where to drive it”- Good to Great , Jim Collins
Marketing & UX Research Consultancy
OVERVIEW
Company
UX ResearchUX Consulting
aeonINSIGHT is the brand new
company of Marketing & UX consulting
as a subsidiary company of aeon
COMMUNICATIONS which has core
competency in UI design for 13 years .
aeonINSIGHT has been born to expand
our expertise from high quality UX
design in various devices to
understanding users first for user
oriented interaction design.
We are pursuing a Korean IDEO, a
genuine UX company, which can create
the upgraded user experience based on
contextual inquiries.
aeonINSIGHT is Marketing and UX Research
Consultancy which can provide a frame for
various points of view and unique insights.
UX Research
UI PlanningCreative UX Design
Since : June, 1998CEO : Adrian, H. Kim
UI Experts : 40
Since : 2010CEO : SooJin, Jennifer, Ahn
Research Experts : 5
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Marketing & UX Research Consultancy
WHO WE ARE
Organization
Collaborative TeamTeamwork for UX Design Frame work
Administration
AdministrationUX Advisory Group
UX/UIGroup
UX/GUIGroup
UX Development
Group
NewBusiness & SalesGroup
Quantitative Research
Team
UI Part I
UI Part II
UI Part III
GUI Part I
GUI Part II
GUI Part IIIQualitative Research
Team
Design Framework
Team
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Marketing & UX Research Consultancy
MANAGEMENT TEAM & ADVISORY
Organization
KAIST Information & Media MBA(Marketing Research & Consulting, Decision Making, IT Consulting, IT Strategy),Strategic Entertainment, Media Management Program in USC
SookMyung Women’s University, Bachelor of Physics
Honor of KAIST MBA Consulting Project Best Contributor in USC Strategic Entertainment and Media Management Program
Executive of EiLab Co. Ltd.Manager of Media Solution Center, Samsung ElectronicsDigital Convergence Team, Samsung Electronics
• Project Manager and consultant of User research and UX & working
innovation PJ for Uway.com
• UX planning of Unified Communication PJ on iPhone & Android
platform for KT
• Trend research and service concept planning in UX Strategy PJ for
Samsung
• Project Manager of Samsung Internet@TV Skyview application PJ
• Cheil Industry Corporate CRM Strategy consulting PJ
• KT QOOK TV T-commerce reinforce strategy consulting PJ
• FM communications MVNO entrance strategy consulting
• SAMSUNG IPTV Open platform service cooperation with Yahoo USA
• Smart TV new service plan and prototype with Google USA
Widget Open Platform/ Next generation Remo.& UI design
• SAMSUNG IPTV consulting project with IBM Global Unit
• SAMSUNG Biz model/Solution/UI prototyping for Mobile Content
Download service for Global with Disney
• Solution Architecture and PM for Leeum PDA Guide System
• Business Modeling Mobile Education Biz(MOBISTA)
PDA/HHP/PC Platform development project managing,
Responsibility for MOU with KT Strategic Div., Biz operation
• SAMSUNG E-book Business Modeling, Device and Reader SW Design
• Yepp eSchool Site development
• Home Network Media Sharing solution developer (UPnP solution)
• ADSL NW system processor HW development
Partner, CEO Soo Jin, Jennifer, Ahn
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Marketing & UX Research Consultancy
MANAGEMENT TEAM & ADVISORY
Organization
Hongik University(IDAS), Completed a Design Management
Marketing & Design Research, Strategic consulting User Centered Design Researcher, Universal design Project Manager Motion Graphic / Flash Designer
Senior Manager of Websmedia Co. Ltd.Marketing and Design Research Associate Consultant of ORC partners Co. Ltd.IT reporter of IDAS, IDTC( international Design Trend Center)
• Microsoft and Adobe Systems site UI planning and
operation , Senior manager of Content Syndicating
• Samsung Home Entertainment User Research
• Samsung washing machine usability test in London(UK)
• LG User Lifestyle research - Entertainment Tomorrow,
• LG CAC Market research in Australia,
• LG DEUX Project(UI research for next generation),
• LG side by side refrigerator research for improving
usability(observation and ideation),
• LG MC value research; Finding value of mobile
communication and user insights
• Samsung MP3 Player user research(FGI and IDI)
• IDTC 100 words of insight for trend forecasting
• Smart Furniture design for the School Life; School
Furniture design through Ethnography
Ducksung University, Bachelor’s degree of Information and Statistics
Moderator and Qualitative Researcher and Analyst Marketing Researcher
Qualitative Researcher of Research Lab in Gallup Korea Co. ltd.
• Medical In-depth Research, Auto Sales In-depth
research, Small Hose hold in-depth research, Telecom
user research
• Gang survey about real estate, mobile services.
• CLT of serial, coffee, cookie, etc.
• Over 300 times of FGI operator ( beverage, card,
telecom, university, brand identity etc)
• Monitoring customers in SKT branch shop
• Over 30 time of Survey about perception of unification,
marketing, social trends.
• Usage pattern research of Kookmin card, Shnhan card
• BPI of E-Land
Managing ConsultantTae Kyung, Moon
Associate ConsultantSo Inn, Kwon
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Marketing & UX Research Consultancy
MANAGEMENT TEAM & ADVISORY
Organization
CEO of aeon COMMUNICATIONS Adrian H.Kim
Advisory, Eye-Tracking User Modeling Jae-Hyeon Ahn
Advisory, Media Psychology Adrian H.Kim
Hongik University, Master degree of Multimedia advertisingUniversity of Connecticut in US , Graphic DesignCosta Rica Lincoln High School
Hanyang University, Information and Sociology, Adjuncts professor Instructor of Korea Information and Communication Institute Instructor of multimedia in Korea National University of Arts
Strategic Media ManagementDecision Quality and Enterprise Risk Management
USC Marshall School, Visiting ProfessorGraduate School of Information and Media Management, KAIST Business School
Psychology of Entertainment Media Consumers Advertising and Consumer PsychologyNeuromarketing (based on Media Psychology & Psychophysiology)
Graduate School of Information and Media Management, KAIST Business School
International Research PartnershipRaRA Na
User Experience Design/Usability ExpertInternational Recruiting IA & New product Development Advisory
Sogang University, Graduate School of economics(major in Information Technology Industry & Internet Business Industry )
Formal Executive in Realnetworks Co Ltd in Washington, USABusiness Strategy Manager in SK Widerthan Co Ltd. Manager in SK Telecom Seoul, Korea
Advisory, HCI Industrial Engineering Jong-hwa, Kim
Human Computer Interface studyIndustrial & Operations Engineering Expert Analysis of Telecommunication Platform & Wireless communication system
Current : Kunkook University HCI Senior professor, Executive of Korea Institute of Industrial Engineers
Univ. of Michigan Department of Industrial & Operations Engineering
Advisory, Multimedia Interface DesignYun-Jo, Kang
2003 Grand honor of Korea Design AwardE-learning methodology by multimedia
Hongik University, IDAS PhD.Musashino Art University, Master Degree of Art
Current : Kaywon Design Art University, Visual Management Professor
Kaywon Design Art University Chief Manager of administration div.
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Marketing & UX Research Consultancy
RESEARCH FACILITIES
System
FGI , Usability Testing Room
Video recording, Micro phone,
Capable of 2~3 session at the same time
Observation Room
Capable of 2~3 session observation
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Marketing & UX Research Consultancy
RESEARCH FACILITIES
System
Eye-Tracking Testing Lab
Industry-university cooperation with KAIST Media Management Lab, Eye-Tracking Testing Lab, work with PhDs of Media User modeling Experts
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Work & Experience“If you can’t measure it, you can’t manage it.” - Peter Drucker
Marketing & UX Research Consultancy
MISSION
Vision & Mission
We measure “for design” : We can extract crucial insights from you and users
“ WE HELP YOUR INNOVATION & CREATION “
When you are on the forked way, one is following user mental model, the other is pushing implementation model, even though you choose the way looking difficult (user research and design framing ), we can help you to find the easiest way with aeonINSIGHT’s crucial insight .
Provide appropriate methodology and analysis not the design to be “Guesswork”
Rephrase client’s problem then provides more realizable and feasible solution
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Marketing & UX Research Consultancy
WHAT YOU NEED
Clients’ needs
aeonINSIGHT respect your goal as well as user’s goal. Your success is our ultimate command.
INNOVATION CREATION
Problem Recognition
“We are facing serious problem that we cannot solve it by our selves. “- Stagnated market share, customer claim, cannibalization
Find Improvements
“Once we made our product, but we are not sure about our quality. Let’s verify it.”- Usability test, Partial renewal
Creative Ideas
“ We want something new, sensational one, but we don’t know what to do”- New idea, concept, Function list
“We have new product, but don’t know who is right customers. Or who is the right user for our product?”- Segmentation& Targeting, Persona, User Behaviors…
Target customers
Your Goal
Effective MAKING
“ As far as we know, our way is right. Research just takes long time but we haven’t seen concrete result.”, “We also want to know about users, but we have lack of time and budget.”
- Lack of motivation, lack of time and resource
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Marketing & UX Research Consultancy
WHAT WE PROVIDE YOU
Service area
aeonINSIGHT is an unprecedented company that provides you insights about market and users. We have know-how of marketing research and UX consulting for feasible recommendation
Market Trend Research
UX Research
Design Frame working
Usability Test
Research Solution
& DB
SecondaryResearchMarket
Trend
ConsumerTrend
Town observation
VideoTracking Qualitative
Quantitative
FGI In-DepthInterview
Self-Diary
Home Visits
Field Research
OnlineSurvey
User Modeling
GuideLine
Persona
Profiling
Context
Usage
Requirements
Prototyping
Concept Test
Scenario User Test
HeuristicEvaluation
IntegratedInsights
Ethnography
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Marketing & UX Research Consultancy
WHAT WE PROVIDE YOU(DETAILS)
Service area
aeonINSIGHT try to decently learn about what you need, then provide integrated insights.
Strategic Information& Guide
With user centric design, it can raise competitiveness and acceptance, therefore it will lead to successful entrance strategy
Provide online quick research method to raise efficiency of development
Secondary Research
Provide broad perspective with Pre-research in a project , technology/user/market trend research, ideation from documents and professional research papers, based on know-how from various background and experience
UX Research
Market Trend Research
If you want
INNOVATION
If you want
CREATION
UX Research
Usability Test
If you want
Effective Making
Problem Definition
FormativeTesting
We integrated originally separated method, Quantitative research and Qualitative research, then we analyze profile of target users and user behaviors. Therefore, we can suggest more accurate strategy for new product and innovation.
While the product is in development, with a goal of diagnosing and fixing problems; User Test, Heuristic Evaluation, Expert Review
Design Frame work
IntegratedInsights,Concrete Action item
Over 10 years UI experts bring you concrete action plan after examining research result and integrated insights . We can figure out what the user’s real goal and mental model, then recommend actionable plan for new UI development
UX Research
+ Design
Framework
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Marketing & UX Research Consultancy
Suggest various perspective by marketing strategy (STP, User profiling)
Synthesize essential insights from Integration between quantitative and qualitative research
Support UI development from solid background
Generate UI design exclusive insights
Quantitative research related on design, then making persona, and design guide
Suggest service model, concept, prototype for effective development
WHY aeonINSIGHT?
Competitiveness
Design Company
MarketingResearch
0 1010
Research Solutioncompanies
Online Research Companies
Marketing Research
UI Developers
Web AgencyAds
companies
UX companies
aeonINSIGHT is competitive because our approach is more scientific than UI consulting firms and more emotional than marketing research firms.
They more focus on overall marketing research,
numerical data, unfeasible result
We more focus on
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They more focus on fast making, follow given requirements, simple user
interview
Marketing & UX Research Consultancy
HOW WE WORK?
Work process
Client Requirements
Problem Definition
Structure Problems
ResearchDesign
ConductResearch
Analysis
Strategy & Recommendation
Verification
Problem Statement
UX Issue Tree
Prioritize Issues
Symptoms problems
Causes
Set Hypothesis
Research Problems
MethodologyMarket Trend
Research
UX Research
Document Internal Interview
Integration
Qualitative
Quantitative
Cording & Analysis
Synthesis Findings
Customer Insight
User Analysis
SegmentsCharacteristicsUsage PatternsUser Behaviors
Marketing Strategy
Segmentation/Targeting/Positioning
Vision & Identity
Service Model
Design Framework
User Modeling
UI Guide Line
PersonaContext scenario
Requirements Table
Concept definition
Information Architecture
Prototyping
Concept Test
User Test
Heuristic Evaluation
Card sortingGang Survey
Task complete
Open Question cording
Understanding
Descriptive AnalysisUsability Analysis
aeonINSIGHT invented the brand-new UX research process which is integrated strategic consulting, marketing research and UI design.
We are the unique company to provide complete UX process.
Strategic Consulting
Marketing Research
UI consulting+ +
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Marketing & UX Research Consultancy
CUSTOMIZED PROCESS FOR CLIENT
Work process
aeonINSIGHT has a modular process for your innovation and creation. We analyzes users then provides essential insights about users’ mental model and goal to create unique value for users .
Customer Needs
AnalysisIdeation & Planning
Define Requirements
UI design GUI design
Cording
Beta Test
Service Development Process
Market Trend Research UX Research
UX Frame Work User Insights, Analysis
UT
New concept, RFI, StrategicRecommendation
UX Guide, IA, Interaction,Visualization development
Usability Evaluation
aeon INIGHT provide customized UX consulting service for your Innovation and Creation
We analyze users’ behaviors , then synthesize essential insights. We provide our know-how that you can give concrete value to users through the knowledge of users’ mental model and users’ goal
SW architecture
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Marketing & UX Research Consultancy
OUR CLIENTS
Clients
• Marketing and User research, UX consulting for Uway.com – Uway JongAng
• QOOK TV Commerce Reinforce Strategy consulting project for KT - KT
• Cheil Industry Fashion BU CRM Master plan project – Cheil Industry
• UX Strategy and Trend Research for next generation appliances – SAMUNG
• HOME Network UX & User Research - SAMSUNG
• Global Hunmin Jungum XP GUI Usability Test - SAMSUNG
• ZIPEL FGI - SAMSUNG
• EZON Home network Usability Test – SCOMMTECH
06 Founded CyberdevelopersAeon co.01 Lycos Korea recommended site 07 Simmani recommended site 07 SAMUNG Electronics UI/GUI strategic partner01 Multimedia Ads strategic partner of Hyundai Construction co.ltd04 Establish AEON communications co.ltd07 Internet Shopping Mall (www.hora.co.kr) open 09 Shinsegae I & C Strategic partner04 TV series Animation “Story of Jjangubyul” developing02 SAMUNG Electronics TN UI Strategic partner11 Selected “2004 Small but Strong company” in HANKOK newspaper
UI/GUI design of Ubiquitous Robotic Companion for government01 SAMUNG Leeum Gallery PDA guide System Developing08 SAMSUNG Robot UI/GUI, Wibro Service ‘APEC’ prototype UI/GUI 12 SAMSUNG Headquater Bld. Office Network Solution UI/GUI 10 JAPAN ‘WIMAX test market – Okinawa Turing Guide Solution Design12 Pantech & Curitel, ‘KDDI, AT&T Cell phone GUI strategic partner09 LG Electronics ‘HomeNet’ UI/GUI strategic partner
19981999
200020012002
20032004
2005
2006 2007
2008
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Marketing & UX Research Consultancy
USABILITY TEST
Experience
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Marketing & UX Research Consultancy
UI ANALYSIS & DESIGN FRAME WORK
Experience
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Marketing & UX Research Consultancy
MEMBERS’ EXPERIENCE
Experience
KT Qook TV T-commerce
Field Survey Analysis FGI Report
Usability Test Strategic Consulting
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Marketing & UX Research Consultancy
MEMBERS’ EXPERIENCE
Experience
Home visiting for appliance usage Ethnography for Students’
furniture Research for universal design
evaluation index(case by automobile)Appliance Usability Test
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@2011 aeonINSIGHT/ Marketing & UX Research ConsultancyThis material shall not be used, reproduced, copied, disclosed, translated in whole or in part, without the express consent of aeon IINSIGHT.
Yarntax Bld., 2 F. Youksam-dong 667-4, Gangnam-Gu, Seoul, Korea (135-080)Tel : 02-569-5110 , fax : 02- 569-5115 Email : [email protected]
Interaction Design is not Guesswork! Users Goals, not features, are the key to product success - About Face 3, Alan Cooper