| Basel

Social in the EnterpriseStefan FischerEnterprise Architect - Microsoft

Some Motivation

SocialMobility Big data Cloud

Social is one of Microsoft’s four big bets

Gartner’s Nexus of Forces

Some Motivation

Agenda

Why do Enterprises care?

2

Rise of Social in private life

Combination Private & Enterprise Social

What can Microsoft do for you?

Conclusion

1 3

4 5

… actually: this session is totally different!

But as usual…

A Social Experiment• Please take all your phones, tablets or

laptops• Scan this QR-tag or go to http://aka.ms/

site2013 (Social In The Enterprise 2013)

Mitingo (beta)

Definition of “social media”

*)

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks

*) Wikipedia (a social encycopedia)

First real Question

In your private life, are you regularly using social media?

http://aka.ms/site2013

Rise of Social Media

Television | 13 years

Internet | 4 years

Facebook reached 100 million users in 9 months!

Radio took 38 years to reach 50 million users

0.5B0.3B1.1B1.3B 1.0B

82% of the world’s

online population is engaged in social networking

Do you have a Facebook

account?

http://aka.ms/site2013

Rise of Social Media in Switzerland

Swiss Facebook Population

61% of

Switzerland’s population has a Facebook account (15% WW)

Gender Split in Switzerland

65% of

Switzerland’s Facebook users are Male(48% WW)

Dominant Platform in Switzerland4.8

M

http://www.relaxintheair.com/

Why – or “What is in it for me?”

stay informed

feel connected

get heard

get / giveadvise

passive active

In a very efficient way without the need to physically meet

In your private life, do you

use Social Media to get answers

to particular questions?

http://aka.ms/site2013

Why do Enterprises care about Social?

Pri

vate

En

terp

rise

Why Enterprise Social?

In a very efficient way without the need to physically meet

Tapping Knowledge

Engage Employees

Foster Innovation

Collaborate byd network

In your professional life are you regularly using

Social Media?

http://aka.ms/site2013

Engaged Employees

Give Employees a Voice

Voluntary vs. assigned participation

Being part of the whole (“tribe”)

Companies with sociallyengaged employees see:

18%higher productivity

51%lower turnover

Gallup Consulting "Employee Engagement, What's your Engagement Ratio?" 2008

From Top-down To Bottom up

Break down silos (org., geo & time)

Tapping Knowledge

Connect people and create knowledge

Capture knowledge

Effectively stay up-to-date

Nurture information appetite by discovery

Find expertise within & outside company

Self-branding by sharing your expertise

Source: McKinsey, : The Social Economy, July 2012

Knowledge workers spent

28 hourseach week writing e-

mails, searching for information, and

collaborating internally

Foster Innovation

Tune and Surface the best ideas

Adapt and respondto change

Simulate virtual coffee corners

Bridge communication boundaries (anybody)

64%of successful

transformations involve ongoing communication

and involvement.

Source: McKinsey Global Survey, What Successful Transformations Share, 2010.

Find experts beyond own network

Accelerate information flow and team work

Break communication barriers

Foster re-use of artefacts

66% of CIOs from top-

performing organizations see collaboration as

key to innovation

Source: Forrester Foresights, 2011 & McKinsey Global Institute, 2012

Collaboration

Break down of Collaboration Barriers

1980 1985 1990 1995 2000 2005 2010 2013 2015

Mobile phones make us more responsive to customers

Email speedsup written

communications

The internet enables people to work from anywhere

IM provides real-time access to experts

Social apps enrich communications

Mobile apps improve access to information on-the-go

Evolution continues

Do you see a benefit of using social for your company?

http://aka.ms/site2013

Private+Enterprise Social Mix

PrivateSocial

EnterpriseSocial

B2CB2E

Private+Enterprise scenarios

Social Analytics

Talent Managment

Customer Interaction

Behavioral / Sentiment analysis

Marketing analytics

Marketing segmentation

Advertising & social media

Voice of customer

Talent Recruiting

Customer lead innovation

Have you already or are you in the process of implementing social for your company?

http://aka.ms/site2013

Technology

Culture

Transforming Culture Deploying Technology

Gartner, September 2012

Social Enterprise is implemented 80% through organization culture and 20% through technology.”

Social Journey Pre-requisites

Clarity of Purpose

Executive Participation

Power User

User Guidance

Seamlessly integrated

Intuitive user experience

Mobile access

How can Microsoft help?

• Social Envisioning workshops• Enterprise Social Strategy definition• Coaching and support with

implementation, rollouts and adoption (best-practices)

Microsoft Services

Integrated Products

• Yammer, SharePoint 2013• Office365• Windows (Phone) 8 and others• LoB application platforms• Netbreeze (sentiment analysis)

Microsoft’s Vision around Social

LOB Apps

Social Layer

Conclusions

Social is the next level of collaboration(across silos, geographies, beyond the known)Main drivers for Companies: Engage, Tapping Knowledge, Innovate & CollaborateFind the right balance between technology and cultural change

Microsoft can help on both aspects

Are you now going to try something new with social at your daily work?

http://aka.ms/site2013

How did you like the interaction with Mitingo?

http://aka.ms/site2013

Dr Stefan FischerSenior Enterprise ArchitectMicrosoft Services

stefan.fischer@microsoft.comTel +41 (0)43 456 61 06

Microsoft Schweiz GmbHRichtistrasse 3CH-8304 Wallisellen

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a

commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a

commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.