1. , 1 2007

2. 3. 4. Blogs and Google Trends 5. 6. 7. The Blog Belt 8. 9. 10. 11. 12.

Carl Bildt, ex Swedish PM, current FM

Margo Wallstrom, EU Commissioner

Gary Becker, Nobel Prize Winner

Jamie Oliver, chef

Moby, musician

Nicholas Kristof, NYT columnist

13. 14. 15. 16. 17. 18. 19. 20. 21. : , ? 22. 10 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. ! 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Is it only the echo that we hear? 46. 47. : vs

Trent Lott (2002)

Rathergate (2004)

Eason Jordan, Chief News Executive, CNN/Davos (blog-mob) (2005)

Ben Domenech/WP/plagiarism (2006)

2006 Israel-Lebanon conflict photographs controversies (2006)

48. --I , 2004. -- ; ( , ) , 2007. " ". , ., 2007. ; .2003- . Groklaw , SCO vs IMB.. 2006. , , , , , (-- ).2007-. -- -- , . 49. --II 2006- 2007. Talking Points Memo . 2006. Dallasfood.org "Noka Chocolate". 2005. unbossed.com , , ". 2006. EPluribusMedia - , , .2005--. EPluribusMedia , ( 500 , ). . 2006. Porkbusters , , . 50. 51. ,

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52.

Social-networks with blogging (LiveJournal, MySpace, Yahoos 360 Degrees)

Hosted blog-only platforms (i.e. Blogger)

Self-installed blogging (Moveable Type, Wordpress, etc)

Web-hosts with pre-installed blogging (most of the professional blogs)

53. 54. 55. ?

:del.icio.us and digg

Trackbacks

!

!

56. Wider Applications

Hard to make money yet; but can be a good complementary tool

Intended and unintended consequences on your career

Increased visibility: good for some things, bad for others

Can easily turn into an important pundit whose opinion is sought

Can be a very easy break into mainstream mediaa great career in journalism

Can eventually write a book, like most famous bloggers do!

57. disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)