© Blue Pie Productions 2006

Mobile Production and Distribution Services

Mobile Production and Distribution Services

© Blue Pie Productions 2006

What is Mobile Content? SMS Contests, polls, voting, and text games Wallpapers, screensavers and images Audio clips, music, ring tones, real tones Video and animation clips Mobile video games

All created specifically for use and distribution on the mobile phone as an entertainment product or advertising tool.

What can it do for you? Create new revenue opportunities using existing or newly created

content assets Increase customer retention through interaction and entertainment Enable highly targeted marketing for future content or advertising

campaigns using the mobile phone

Mobile Production and DistributionMobile Production and Distribution

© Blue Pie Productions 2006

Why Mobile?Why Mobile?

Over One and a half Billion people in the world carry a mobile phone

Mobile content market expected to exceed $40 Bn by 2010 Coveted youth market are early adopters of mobile services,

spending up to 15% of their income or pocket money on mobile content and services

All major entertainment companies are creating a mobile division, demonstrating the perceived potential of this growing market

The mobile phone is more or less always on, and always with its owner

Cost efficient medium for mobile content, marketing and advertising

© Blue Pie Productions 2006

Leading users of the Mobile PhoneLeading users of the Mobile Phone

Communication- 97% of all handsets are SMS/text capable- Over 3 billion text messages sent per month in US alone.

PersonalizationRingtones and RealTones

- 144 million ringtones sold in 2004- Global Ringtone sales hit $4 BN US

Wallpapers- 13 million downloaded images in the US August 2005

Entertainment- Global video game downloads brought $1.34 BN US in 2004- 32 million video games downloaded in 2005 in US

Accessing news and information- 90% of all handsets have built-in web browsers- Over 46 million subscribers in US used the mobile web in August

2005

© Blue Pie Productions 2006

Who uses mobile content and why?Who uses mobile content and why?

Content CompaniesTo extend their brand by creating content such as ring tones, real tones, mobile video clips, video games, contests and promotions for new revenue opportunities

BrandsTo create interactive marketing and advertising campaigns using entertainment content that increase return on investment and develop more direct relationships to the consumer. Such content often includes digital coupons, branded entertainment and mobile contests, polls and games.

Clubs and Organizations (ex: sports teams)To develop stronger relationships and interactivity with fans and club sponsors with mobile subscription offers and access to mobile content such as logos, real time game scores, news, and video clips.

© Blue Pie Productions 2006

What will Blue Pie do for you?What will Blue Pie do for you?

Blue Pie will develop a mobile strategy and then create some mobile content concepts for your company/brand/content.

Content will be formatted for delivery to multiple mobile phone types, platforms and networks

AMUSE will work with you to develop integrate the promotion of your mobile content into your regular marketing and advertising activities

Global distribution can be provided through a combination of proprietary channels and partners like web portals, content aggregators, mobile portals and mobile operators in conjunction with your own website

Delivery and billing is managed by AMUSE with consolidated billing and reporting for all content delivered or sold

Collection and disbursement is handled by Fintage House and distributed to parties according to agreed upon revenue splits

© Blue Pie Productions 2006

Mobile Content Types and CostsMobile Content Types and Costs

SMS Voting, Polls, Contests, Games, Campaigns Audio Content – Ring Tones (monophonic and polyphonic), Real

Tones, Music and Non-Music Audio Content Video Content – Video Clips, Animated Clips Video Games – J2ME, Symbian, BREW

Basic Costs- Content Creation- Content Conversion- Content Delivery

Costs vary based on complexity of content, volume of content, number of territories to be reached, technical applications required, Short Codes required, and involvement in marketing and promotion.

© Blue Pie Productions 2006

Blue Pie’s Global Distribution NetworkBlue Pie’s Global Distribution Network

Client Web and Mobile Store Web Portals Mobile Aggregators Mobile Carriers (Direct) Platform Providers Applications Providers 3rd Party Branded Sites

© Blue Pie Productions 2006

A Sample of some of our Retailers…A Sample of some of our Retailers…

© Blue Pie Productions 2006

Return on InvestmentReturn on Investment

Revenue Share Example;(Assuming $1 PSMS fee per text message)

3 SMS Messages Sent per user

Gross revenue = $3Local Taxes (TBD)* = $ .30Teleco Charges** = $1.20Transaction Fee = $0.25Amuse Ent 15% = $0.45Net Revenue = $0.80

Assume 500,000 Individual Sign-UpsNet Revenue to Marketer $500,000Estimated Program Costs*** $15,000(mobile only)* Some territories do not yet have a local tax on digital content.

** Carrier charges can vary from 9% to 70% depending on carrier and country.

*** Costs for mobile strategy, content, campaign creation, connectivity. Does not include marketing.

Return on Investment from the following:

Premium SMS and MMS Messaging Content Sales Subscriptions

Example: Mobile Contest for a New FilmUser enters contest by sending a code to FILM on their mobile phone. Entry is confirmed and a skill testing question is sent to the user. User replies to question to finalize their entry. Contest is marketed in conjunction with the film’s regular marketing activities such as radio ads, posters, film website, and in collaboration with the local distributors. The contestProvides a cost effective way to:

Build an audience for the film prior to its release Establish direct contact with the consumer Earn income from the messages sent Increase ticket and DVD sales

© Blue Pie Productions 2006

Why use Blue Pie ?Why use Blue Pie ?

Pioneers in mobile content, digital distribution, content production and distribution with global partners like AMUSE Entertainment.

Experienced in text, image, audio, video, animation and video games for mobile.

Able to provide content production, distribution, delivery and consolidated billing applications to clients in an end-to-end solution.

Large global web and mobile distribution network. Members of AIR, ARIA, MAIX, APRA, PPCA, FINTAGE HOUSE and

PPL UK . Consolidated reporting on all global transactions on SMS and MMS

messaging and content downloads. Trusted third party collections agency collects all global revenues to

ensure proper allocations of payments and revenues. Experience with integrated content delivered through web,

television, film and mobile phone with HBO, ShowTime, MTV, Comedy Central, CBS, PBS, A&E, Bravo, Fox, Playboy, National Lampoon and Warner Bros.

Experience developing integrated marketing campaigns and optimizing return on investment.

Shared customer data for use in future content or advertising campaigns using the mobile phone.

And… we know our stuff and we’re fun to work with!

© Blue Pie Productions 2006

Leap into the future with Blue Pie…Leap into the future with Blue Pie…

Thank you…

Damien Reilly

CEO and Founder

Blue Pie Productions

+612 9310 0155

damien@bluepie.com.au