« Board sports » cluster

A world market, thriving from 3 regions

Territory and Industry

• Headquarters of the first 7 companies in the world

• The highest concentration of shapers

• Representation of all the leaders in terms of publishing, communication and events dedicated to board sports activities

• 3 high standard professional organisations

• A regional and national support policy to structure the sector

• A world class reference for board sports economy and surf tourism

• Nb 1 in Europe : € 1 Md, 400 companies, 3 000 jobs

Research and development

Transfer- TrainingINDUSTRY

RESEARCH TRAINING

Board sports cluster

• booming research, high potential in the private sector

• creative transfer centres : design, materials, process

• traditional training and specialised training: sport engineering, additional training in industrial design, textile design, audiovisual and international business

Challenges

• to conquer new markets in Europe and Asia

• to be different in terms of technology, technicity of the products and graphics

• to develop environmental values and lifestyles

• to communicate on new dedicated media

• to structure the sector with facilities, research-development centres and training

Objectives

• Leading position in Europe in terms of brand strategy

• World class cluster in terms of creation and innovation

• Leading position in Europe in terms of volume of activities and SME establishment

Strategy and co-operation projects

Textiles Accessories GraphicsShape

Ecological process

EnvironmentTechnical innovation

Get the technical product to be a

shop-window for the standard range

* ex : clothes as communication media

Authenticity and respect for

nature

* ex : high- performing

ecological board

Creation Events Communication

Impulse creation and communication

*ex. : board sports TV

Brand policy

Projects of structuration

Developing equipment for international visibility

Dedicated business parks Quiksilver Campus Surf City Skate Park, Flow Park …

Economics

International meeting of board sports designTraining

Platform of numerical designResearch/Transfer

Infrastructures