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Corporate responsibilitycase study:Pavegen

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This presentation will cover:

what makes a product successful

the need for differentiation

corporate responsibility

Pavegen’s sustainable paving slabs.

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Learning objectives

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The first of the four Ps of the marketing mix is product. If the product is not right, it will not sell.

Successful products

Why is it important for a business to differentiate itself and its products from its

competitors, and how can it do this?

Successful products are those that cater for a genuine problem or need, in a way that differentiates the business from its competitors.

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Corporate responsibility

As well as the need for products that are different and fill a gap in the market, many businesses are realizing the need for corporate responsibility.

Other businesses exist with the main aim of tackling a social or environmental problem. Such businesses are known as social enterprises.

This means ensuring that business practices are ethical and do not harm society or the environment. Some businesses try todo this by innovating new productsor ways of working.

What do you know about social enterprises?

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Case study: Pavegen