<Insert Your Club Name Here>
<Insert Date Here>
<Insert Your Club Name Here> <Insert Date Here>
Content
Your sales presentation or proposal should be simple, but effective. Here is a list of what you
should include:
<Insert Your Club Name Here> <Insert Date Here>
01
Brief overview of your club – number of teams, where you are based, different sections (girls,
boys, adult, disability).
<Insert Your Club Name Here> <Insert Date Here>
02
What role does your club play in the community – different sessions you run, partnerships,
what else apart from football if anything?
<Insert Your Club Name Here> <Insert Date Here>
03
Sponsorship option – what are you looking for from a sponsor? What will the sponsorship
money help pay for, what difference will it make to the team? Refer to it as a ‘partnership’.
<Insert Your Club Name Here> <Insert Date Here>
04
What will you offer to the sponsor in return? Club with FA links – Charter Standard and
Respect? What ‘stuff’ do you have to offer them – advertising space, tickets to
matches/events, advertising opportunities to parents/fans (e.g. discount vouchers for a
haircut to send business their way).
<Insert Your Club Name Here> <Insert Date Here>
05
PR opportunities – photo call with team in kit, end-of-season awards, association with
ambassadors.
<Insert Your Club Name Here> <Insert Date Here>
06
Summary – four ‘bullet points’ on 1. what makes your club stand out 2. what you’re looking
for from a sponsor 3. how it will make a difference and 4. what you will offer in return.
Thank you