بسم الله الرحمن الرحيم Café a la Fikr
Negotiation
بسم الله الرحمن الرحيمCafé a la Fikr
NegotiationMuhamad Aly Rifai, MD, CPE, FACP, FAPM, FAPAMuhamad Aly Rifai, MD, CPE, FACP, FAPM, FAPA
ChairmanChairman , Department of Psychiatry, Department of Psychiatry
Blue Mountain Health SystemBlue Mountain Health System
Professor of ClinicalProfessor of Clinical Psychiatry and MedicinePsychiatry and Medicine
The Commonwealth Medical College The Commonwealth Medical College
Negotiation is a process by which parties move from divergent positions to a point
where agreement can be reached.
Negotiation is both reason and emotion
Negotiation is a process by which parties move from divergent positions to a point
where agreement can be reached.
Negotiation is both reason and emotion
Negotiation is not . . . Negotiation is not . . .
WarWar or Competitionor Competition
We negotiate every day . . . at home.
Negotiation means dialogue.
We negotiate every day . . . at home.
Negotiation means dialogue.
Negotiation Negotiation
Everyday we are expected to make decisions that may have lasting effects:
Do I negotiate with the customer that is obnoxious, demanding and unreasonable?
Do I end a business relationship when the other party injures me financially?
Do I negotiate with my life partner who has betrayed me about how much time I get to spend with our child ?
Everyday we are expected to make decisions that may have lasting effects:
Do I negotiate with the customer that is obnoxious, demanding and unreasonable?
Do I end a business relationship when the other party injures me financially?
Do I negotiate with my life partner who has betrayed me about how much time I get to spend with our child ?
We negotiate every day . . . at work. Negotiation means justifying and persuading the other person
We negotiate every day . . . at work. Negotiation means justifying and persuading the other person
We negotiate every day for many things.
Negotiation means bargaining
We negotiate every day for many things.
Negotiation means bargaining
Negotiation FrameworkNegotiation Framework
Alternatives to negotiated agreement Are contracts binding Is there linkage Costs or benefits to delay Uncertainty Third party intervention Principals or agents Are the parties monolithic
Alternatives to negotiated agreement Are contracts binding Is there linkage Costs or benefits to delay Uncertainty Third party intervention Principals or agents Are the parties monolithic
Negotiation FrameworkNegotiation Framework
Are negotiations private or public
Precedent/history Context People
Are negotiations private or public
Precedent/history Context People
Parties: number of sides Issues: factors to be
resolved Options: possibilities for
each issue Position: stated options Interests: underlying
objectives
Parties: number of sides Issues: factors to be
resolved Options: possibilities for
each issue Position: stated options Interests: underlying
objectives
Negotiation; definitionsNegotiation; definitions
Parties: number of sides Issues: factors to be resolved Options: possibilities for each issue Position: stated options Interests: underlying objectives
Parties: number of sides Issues: factors to be resolved Options: possibilities for each issue Position: stated options Interests: underlying objectives
Negotiation parametersNegotiation parameters
BATNA: Best Alternative to Negotiated Agreement Reservation value: maximum amount willing to pay (buyer), minimum amount willing to accept (seller) Contract zone: difference between buyer’s and seller’s RVs Aspiration value: goal or target
BATNA: Best Alternative to Negotiated Agreement Reservation value: maximum amount willing to pay (buyer), minimum amount willing to accept (seller) Contract zone: difference between buyer’s and seller’s RVs Aspiration value: goal or target
Strategy; Distributive BargainingStrategy; Distributive Bargaining
Preparation Negotiation
framework Negotiation
parameters (yours and theirs)
Identify sources of bargaining power
Preparation Negotiation
framework Negotiation
parameters (yours and theirs)
Identify sources of bargaining power
Focus on your target, not on RV
Influence the perceptions of the other side
Anchoring
Focus on your target, not on RV
Influence the perceptions of the other side
Anchoring
Strategy; Distributive BargainingStrategy; Distributive Bargaining
Offers Who should make
the first offer? What should your
first offer be? Counteroffers Concessions
Offers Who should make
the first offer? What should your
first offer be? Counteroffers Concessions
What information should I keep and what information should I share ?
What information should I keep and what information should I share ?
Strategy; Integrative BargainingStrategy; Integrative Bargaining
Integrative, or “win/win” negotiation can exist when there is more than one issue and
Negotiators differs from one another
Integrative, or “win/win” negotiation can exist when there is more than one issue and
Negotiators differs from one another
Differences in preferences
Differences in beliefs about the future
Differences in preferences
Differences in beliefs about the future
Obstacles to Finding a Win/Win AgreementObstacles to Finding a Win/Win Agreement
Assumption of a fixed-pie Pre-mature judgment Ignoring the interests of the other side Resolving each issue independently
Assumption of a fixed-pie Pre-mature judgment Ignoring the interests of the other side Resolving each issue independently
Strategy: integrative bargainingStrategy: integrative bargaining
Negotiate over interests not positions For every interest, there may be several
positions that satisfy it Behind opposed positions lie shared and compatible interests as well as conflicting
ones Negotiating over positions commits you to a particular position, not a particular interest
Negotiate over interests not positions For every interest, there may be several
positions that satisfy it Behind opposed positions lie shared and compatible interests as well as conflicting
ones Negotiating over positions commits you to a particular position, not a particular interest
Strategy: integrative bargainingStrategy: integrative bargaining
Separate the process of thinking up possible solutions from the process of deciding among them
Conduct a brainstorming session Broaden the options on the table rather than look for a single answer Generate a variety of possibilities before deciding what to do
Separate the process of thinking up possible solutions from the process of deciding among them
Conduct a brainstorming session Broaden the options on the table rather than look for a single answer Generate a variety of possibilities before deciding what to do
Build trust and share information
Ask questions Be creative Separate the people
from the problem
Build trust and share information
Ask questions Be creative Separate the people
from the problem
Logrolling Cost-cutting Bridging Negotiate over
package, not issue-by-issue
Initial agreements and Post-Settlement
Mediation
Logrolling Cost-cutting Bridging Negotiate over
package, not issue-by-issue
Initial agreements and Post-Settlement
Mediation
Strategy: integrative bargainingStrategy: integrative bargaining
The Negotiator’s DilemmaThe Negotiator’s Dilemma
Tension between competitive and cooperative tactics
How do you know what balance will be
most successful?
Tension between competitive and cooperative tactics
How do you know what balance will be
most successful?
The Nitty Gritty DetailsThe Nitty Gritty Details
In person? On the phone? Email?When is the best time to negotiate?LocationBluffingPace
In person? On the phone? Email?When is the best time to negotiate?LocationBluffingPace
Closing the DealClosing the Deal
How does the agreement meet their interests?
How can precedents be used to justify the deal?
What are their intangible motivations?Who might be blocking a deal?How can they save face?
How does the agreement meet their interests?
How can precedents be used to justify the deal?
What are their intangible motivations?Who might be blocking a deal?How can they save face?
Rifai ‘ top tenRifai ‘ top ten
1. Recognize opportunities to negotiate
2. Preparation
3. Match tactics to situation
4. Understand the other side’s perspective
5. Keep your target in mind during negotiation
6. Be strategic about what information to share
7. Look for win/win opportunities
8. Role play
9. Get yourself psyched up
10. Go to the “Negotiation Gym”
1. Recognize opportunities to negotiate
2. Preparation
3. Match tactics to situation
4. Understand the other side’s perspective
5. Keep your target in mind during negotiation
6. Be strategic about what information to share
7. Look for win/win opportunities
8. Role play
9. Get yourself psyched up
10. Go to the “Negotiation Gym”
EmotionsEmotions
Impact of positive emotions
encourage creativity enhance problem
solving can lead to better
agreements for both sides
Impact of positive emotions
encourage creativity enhance problem
solving can lead to better
agreements for both sides
help to preserve or enhance relationship
are contagious
help to preserve or enhance relationship
are contagious
Impact of negative emotionsImpact of negative emotions
Lose focus on objectives Limits ability to listen Refuse concessions Harms your reputation Inhibit creativity Damage relationship Are contagious
Lose focus on objectives Limits ability to listen Refuse concessions Harms your reputation Inhibit creativity Damage relationship Are contagious
Role Playing 101: Anticipate SurprisesRole Playing 101: Anticipate Surprises Write down your plan Identify flash points Decide what to say Get help Brief your partner Rehearse several times Debrief Repeat
Write down your plan Identify flash points Decide what to say Get help Brief your partner Rehearse several times Debrief Repeat
Recommended ReadingRecommended Reading
Negotiation Genius (Malhotra and Bazerman) Getting to Yes (Fisher, Ury, and Patton) Getting Past No (Ury) Bargaining for Advantage (Shell) The Art and Science of Negotiation (Raiffa) Women Don’t Ask (Babcock and Laschever) Ask for It (Babcock and Laschever)
Negotiation Genius (Malhotra and Bazerman) Getting to Yes (Fisher, Ury, and Patton) Getting Past No (Ury) Bargaining for Advantage (Shell) The Art and Science of Negotiation (Raiffa) Women Don’t Ask (Babcock and Laschever) Ask for It (Babcock and Laschever)