© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Center for Companies That Care

Organizational Structure

DRAFT

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Basics

• Mission: A national, not-for-profit dedicated to enhancing the well-being of employees and communities

– Center for Companies That Care is a national, not-for-profit organization dedicated to enhancing the well-being of employees and communities by educating and inspiring employers to practice employer engagement and integrate the 10 Characteristics of Companies That Care into their daily business practices.

• “Business model”: we work through employers to positively impact the lives of employees and community members

• Facilitate opportunities for companies to collaborate on behalf of themselves and the community– if we all do a little, we can truly accomplish a lot

• National organization that delivers locally• What we do: Education, Recognition, Action, Collaboration (CARE)• Employer engagement: when the values and practices of the

employer support the needs of society as well as the profitability of the business

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Branding

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Board Committees

• Exchange• Honor Roll• CTC Days• Development• Marketing/Visibility/Volunteers• Finance• Strategy, Governance, Nominating

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

GoalPeople Thrive

At Work, in Communities

Strategy to reach

Goal

Employers implement10 Characteristics of Companies That Care

Programs to

implementstrategy

Create public awareness of 10 Characteristics(Day)

Facilitate corporate/ community partnerships (Exchange)

Facilitate national annual community initiative (CAREDAYS)

Educate companies how to implement and live the 10 Characteristics (Exchange)

Recognize companiesalready doing 10 Characteristics(Honor Roll)

Outcomes: more satisfying, meaningful lives for individuals, strong communities resulting in social sustainability, and better business results resulting in economic sustainability

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Education: How to be a CTC

(10 Characteristics)

• Stepping Stones Seminar Series• Newsletter • Best Practices Road Show (6/year)• Virtual Book Club• First Monday teleconferences• Leadership Roundtables • Best Practice publications• White papers/research papers• Resources/bibliographies• Bi-annual Community Symposium

Facilitating Community

Collaborations• Community of Caring• Mentoring• Community Initiatives in Areas of Focus• Health Care initiative• Education initiative

Education: Supporting Bi-annual

Theme• Webinars with experts• Tool kits• Research/white papers• Resources/bibliographies• Programmatic initiatives supporting CTC Days

Areas of Focus• Next generation

– Education– Health care– Job skills– Parenting/social skills

• Next generation of leaders• Current generation

– Abuse and prevention– Health care– Housing– Respect and dignity– Unemployment

• Wise generation

Exchange

Executive Network

• part of Exchange

Marketing

• Education events• Community initiatives• Newsletter •Media relations re: Exchange programs

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Recruiting Applicants

• Generating and following up on “hot list”• Developing recruiting materials• Leading webinars• Contacting potential applicants throughout the year

Evaluating Applications

Marketing List

Recognition Event

• Tracking applications as they come in• Conducting due diligence on applicants• Selecting survey questions from applicants’ surveys• Administering CTC survey• Analyzing survey results• Building Independent Review Panel and training them• Assigning applications to reviewers• Collecting reviews and resolving disagreements• Drafting feedback for applicants

• Developing marketing strategy to announce Honor Roll• Placing announcement ad• Developing Honor Roll graphics• Distributing Honor Roll graphics to companies• Drafting press release• Following up with media to write articles• Giving interviews about individual companies

• Selecting time, date and city for Recognition Event• Planning education for Recognition Event• Planning team building for Recognition Event• Planning recognition for Recognition Event (drafting description of what each company does best)• Coordinating logistics for Recognition Event

Honor Roll

Honor Roll Network

• Meeting with Honor Roll Network planning committee to select topics• Finding a facilitator•Communicating dates, call-in number and topics with Honor Roll• “Staffing” call

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Evaluation

Strategy

• Brainstorming and selecting a CTC Days initiative• Establishing participation and other goals• Developing strategy to reach goals• Identifying potential partners and sponsors• Developing fundraising strategy tied to CTC Days

Implemen-tation

• Developing materials for companies to implement CTC Days initiative• Conceiving and ordering Giving Store items that help participants celebrate CTC Days• Implementing marketing strategy• Developing new copy for website

Marketing

• Developing marketing strategy to announce CTC Days• Developing email and other marketing materials to encourage companies to participate• Drafting press releases•Contacting media pre- and post CTC Days

• Specifying metrics that will be measured• Collecting data following initiative• Communicating measures of success to media and participants

Sponsorships

• Drafting and delivering sponsorship proposals

Day

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Development Overview July 06Board

CampaignNovember $250 minimum per board member, to be increased each year

Individual Campaign

November To: Friends and family From: Board and other CTC friends

Honor Roll Campaign

November To Honor Roll: We Care campaign ($3000), Sponsorship Menu options

Corporate Sponsorships

On-going CTC Days, Road Shows, website, table sponsors, sustaining sponsors

Foundations On-goingLavin Family Foundation, Stone Foundation, Ruth’s foundation, capacity building grants, grant to have companies adopt high school kids, grant to understand what the needs are in a community, grant to organize retirees to help kids with homework, grants to support CTC Days, grant to create Leadership Roundtables for nonprofitsCorporate

Foundations On-going Hitachi, HSBC, Cardinal Health, Hewitt, etc.

OpenCampaigns

Fall Employee giving campaigns and matching gifts at Honor Roll cos

Giving Store On-going Promotional items for Honor Roll, Day; tools and resources

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Development Budget Breakdown July 06

3%

20%

32%

45%

Earned Income

Fundraising

Foundations

Corporate Contributions

Includes:•Honor Roll processing fee•Honor Roll marketing fee•Road Show registration•Community Symposium registration•Starter Kits• Giving Store

Includes:•Foundations•Corporate Foundations•Family Foundations

Includes:•We Care Sponsorships •Other corporate sponsorships from Sponsorship menu•Honor Roll contributions

Includes:•Board contributions•Individual fundraising•Donations through Giving Store•Open campaigns

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

• Providing marketing support for each of the three pillars – Honor Roll (recruiting and announcement), Exchange (all programs) and CTC Days (recruiting participants, communicating results)

• Developing and maintaining relationships with the media to cover CTC initiatives• Drafting materials for the media• Cultivating a media sponsor for CTC

Public Relations

Strategy

• Develop and implement marketing strategy to increase visibility of Center for Companies That Care and three pillars

• Developing and implementing website strategy•Developing new copy for and updating website

Website Pillar Support

Speaker’s Bureau

• Developing a speaker’s bureau to address “why care” and how to be a CTC•Identifying speaking opportunities for MK, board members and Honor Roll companies•Submitting speaking proposals

Marketing/Visibility

• Identifying conferences at which to exhibit• Developing exhibit materials• Following up on leads generated by exhibiting

Conferences

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Finance

• Establish a short-term and long-term budget• Establish proper methods for nonprofit accounting• Understand tax filing requirements and follow through• Provide a monthly accounting to the Board• Oversee bookkeeping

© Center for Companies That Care, 2004© Center for Companies That Care, 2004

Strategy

• Provide the vision for CTC