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Fashion History
Close-cropped & short bob haircuts, finger waves,
& pin curls Shorter skirts, shorter men’s jackets, cloche hats “Boyish” shapes – rectangular/straight, drop-waist Jersey knits, “crazy socks”, clothing that went
from day to night, elaborate embroidery, decoration, jewelry, hair ornaments
End of World War I, Women could Vote, Credit Cards, Prohibition
Eccentric, Excitement, Originality, Social Change
1920’s
Women’s Fashions
Men’s Fashions
Hairstyles
Ready-to-wear Depression Era & Recovery Nylon, Rayon, Zippers (more cost effective) Simplicity and Elegance Flowing skirts, small pleats, cross-cut bias styles,
cropped jackets with one-piece dresses, ¾ length sleeves or shorter, hemline between knees and shins
Short, baggy knee pants, butterfly collared shirts, schoolboy sweaters, sweater vests, knickers, trousers, 3-piece suits with broad shoulders, ties
Curls & Waves
1930s
Women’s Fashions
Men’s Fashions
Hairstyles
Hairstyles
Before and During World War II
Somber, neutral colors (ivory, gray, black, navy, brown), “Make Do & Mend”, basic, practical, simple, clever uses for common or used items
Head scarves, wedge heels, kangaroo cloaks, cork soles, clogs, ankle socks, durable materials, hand-knitting
V-necked sweater vests, knitted waist coats, simple military uniforms
“Painted” legs – line down back of legs instead of nylons
1940’s
Women’s dresses = more fitted, folds, pleats, flared
sleeves, stripes & small prints, feminine menswear trousers/slacks, blouses, knee-length skirts, “Victory Red” lipstick, sailor pants/dresses, high-waisted shorts, fitted skirt suits, tiny waists, high bustlines, corsets & petticoats, “military” style items, coveralls, do-rags
Men = Hawaiian shirts, double-breasted suit coats, sportswear, Esquire jackets (broad-shoulders, loose fit), “Zoot Suits” (broad shoulders, wide lapels, low crotches, high waists, tapered legs), casual slacks
Post WWII
Women’s Fashions
Men’s Fashions
Pin-curls Victory Rolls Do-Rags
Hairstyles
Hairstyles
1950’s
End of rationing – Beginning of Excess Lots of fabric: pleats, gathers, “poofy”
petticoats, fancy collars, taffeta, nylon, wool, & rayon
Rise of Teenage Culture & Social Stereotyping Rockers, Greasers/Hoods, Jocks, Hippies Cues from actors, actresses, singers/musicians Conformity & Social Class One main body type considered the ideal Clothing was meant to impress and please
others – not much individuality
Women’s Fashions
Men’s Fashions
Hairstyles
Poodle Cut Pixie Cut Lifted & Piled
Ratting (headbands & bows)
High Ponytails Big Glamorous Waves
Pompadour Natural Wave
Ducktail Flat Top
Vietnam War Fashion Revolution begins Fight for Individuality Two distinct sectors of society: Love & Peace vs.
Social Norms Casual wear on the rise, Ready to Wear fashions
widely available Fashion cues from prominent figures such as
Jackie Kennedy, Cher, The Beatles, England, Mod Squad
1960’s
A-line & Shift/Sheath dresses Pillbox hats Shorter hemlines (anywhere from mid-calf to
mid-thigh) 2 piece bikinis Color blocking Go-go boots, platforms, wigs Rejection of support/shape wear (bras,
pantyhose, etc.)
Women’s Fashions
Men’s Fashions
Beehive, Bouffant, Long & Sleek, Fringe, Flip, Bob;
Scarves, Headbands, Bows
Hairstyles
Afro, Mullet, Mustache, Mop Top, Crew Cut
Hairstyles
Disco, Sports, Models, Musicians, Fashion
Revolution (continued from the late 60s), End of Vietnam War
Mod blended with Hippie; All women wear pants Polyester, bright colors (early 70s), tight-fitting
pants, platform shoes, high boots, low-cut pants, pant suits, leisure suits, track suits, cowl-necks, striped velour, tunics, culottes, robes, chest hair, chains & medallions, butterfly collars, skin tight t-shirts, sandals, floral prints, sideburns, short shorts, tennis headbands, neutrals (late 70s)
1970’s
Women’s Fashions
Men’s Fashions
Pageboy, Wedge, Feathered, Long, Natural, Layered, Low Maintenance
Women’s Hairstyles
Feathered, layered, long, natural, short with a bit of curl, shorter mullet, mustaches
Men’s Hairstyles
Color, Size, Experimentation, Excess, Rebellion against
“normal”, Economy Boom (credit cards), New inventions, Designer labels & branding, Women were more visible in the workplace
Unisex fashions & Power dressing “If you got it, flaunt it!” & “You can have it all!” Movies, TV (cable & MTV), Celebrities (especially
musicians, dancers, and athletes), Michael Jackson, Princess Diana
Big hair, neon, spandex, bold pairings of color, pattern, & texture, velour, Smiley face, fanny packs, high top shoes, shoulder pads, loafers, acid wash denim, pegged pants
1980’s
Women’s Fashions
Stirrups, leg warmers, aerobic/dance wear, taffeta, polka dots, lace, ruffles, Converse, heels, jelly bracelets & shoes, big earrings, color blocking, mini-skirts, baggy sweatshirts, leggings
Men’s Fashions
Rap, Michael Jackson, Miami Vice, preppy, tracksuits, blazers, skinny ties, sunglasses, slogan tees, parachute pants, crazy prints
Hairstyles
Perms, Crimping, Color, Textured layers, Size, Perms, Batwings, Mullets, High or Side Ponytails
Hairstyles
Mullets, High-fades, Textured layers, Perms, Rat tails, Jheri curls
Dot.com Era, cell phones, satellite TV, internet, email, CDs
Minimalism; Environmental Awareness Changes in trade laws = international
influence Fabric blends = easy care & easy wear TV, Movies, Music videos, Sports, Celebrities Body piercings & tattoos
1990’s
Overalls, Mood Rings, Bike shorts, Windbreakers,
Striped Sweaters, Combat boots, Bandanas, Unbuttoned shirts over graphic tees, Crop tops, Spaghetti straps, Babydoll dresses, Flannel, Plaid, Vertical stripes, Turtlenecks & Mock necks, Muscle tees, Baggy jeans, Colored leather, Natural footwear, Chunky shoes, Baseball caps
Grunge (mix of masculine & feminine as well as hippie & punk; Retro (mix of vintage & new); Preppy (plaid, knee socks, pleated skirts, sweaters); Boho (delicate-natural-hippie);
Fashions
Hairstyles
Any length, lots of texture (perms, crimping, curls, braids, twists, knots), imperfectly perfect, loose & natural or tight & glossy