Chapter 13 Managing customer satisfaction Define customer satisfaction Understand the importance of satisfying customers Evaluate customer satisfaction.
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THE EFFECTS OF CUSTOMER SATISFACTION, SERVICE … SATISFACTION, SERVICE...satisfaction (Qin & Prybutok, 2008). 2.4. Customer satisfaction Customer satisfaction is the outcome of the
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Measuring Customer Satisfaction and Loyalty. I.The value of measuring customer satisfaction II.Conducting a customer satisfaction survey III.Satisfaction.
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