Date post: | 12-Jan-2016 |
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S
Disruptive MediaFor a splintered new world
My Background
Vitality
Well.Org
Origins
The Urban Monk
New Movies and Shows coming
The Problem
TV Sucks Push media is old and boring Nobody wants to sit through commercials anymore The Model is Expensive
My journey into a pilot
Online Media
Conversational
Two Way
Story Telling / Raw Topics TV has to cater to conservative advertisers that force
things to the middle and make content shitty
Entertaining
Gatekeepers
Film and TV Studios
Radio Stations
Cable Stations
Book Publishers
Agents
Middlemen
New Medium
Youtube (Live) - Chromecast (10 million sold)
Facebook (video available to over 1bn people)
Vimeo – on Apple TV
Apple TV (audio and video- about 30 million boxes)
Roku (10 Million)
Amazon (40 Million Prime Members)
Apple TV
8
Roku
9
Amazon Fire TV
10
New Studios
Netflix
Hulu
Amazon
(HBO)
(Showtime)
Cross Over
Cable TV
PBS
Satellite
Radio Syndicates
Time Determines Medium
Short Form FB, Pinterest, Instagram, Youtube
Long Form Podcasts (apple TV) Youtube (chromecast, native TV apps) Netflix, Hulu, Amazon
Audio
iTunes
Stitcher
SoundCloud
The Way Forward (for now)
Native Youtube Live on your website Promo with social and email support Syndicate everywhere you can Splice clips and put into short form, animated GIFs… Get the “Like” and retarget the traffic back to
show/webpage Opt in and monetization
Resource guide, subscribe, contest, extras..
Monetization
Related Products (home grown)
Relevant affiliate offers on page
Relevant advertisers
Drop cost per lead and connect with people who share similar interests to monetize
Silo each into a campaign/Universe of its own
Optimization
Maintain agile framework
Data driven decisions
Keep costs down and find the model for each show
Once you have a winning formula, grow budget and go big as you can
If you choose, you can license to TV (anybody) because now you have eyeballs, advertisers, monetization, and proof of concept.
Play the Windows
You can license to various platforms to get exposure and money in windows all year
You can run free screenings of paid content between big runs
Don’t discount the traffic and cred that comes back from some of these networks
Monetizing existing assets
Stay Fast and Light
They want great content
The expensive TV look can repel people
Know the medium and the audience for each show
iPhone videos may be the right play for your crowd
GoPros are awesome- as are drones
Keep the Asset
Don’t sign away all rights
You have way more control and opportunity than they do
You can package the asset in a variety of ways and use it to help your brand
FB and Youtube have enormous traffic
TV is not dead but the gatekeepers are dying
Re-License
Corporate Wellness
TPAs and Insurance Companies
Re-invent education
21
Make it Matter
Move the conversation forward
Help make the world better or make them laugh their asses off
Art is back
Get creative or hire creative people and give them a platform to shine
Have Fun
It shows in your work and makes everything better
Your journey is interesting
Live the life of someone who should have a following and you’ll have one
Collaborate with friends and create community