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© Fraunhofer IAO, IAT University of Stuttgart
Mike Freitag, David Kremer, Manuel Hirsch, Martin Zelm(Fraunhofer IAO, Stuttgart; DITF, Denkendorf; INTEROP-Vlab, Brüssel)Enschede, 26th of March 2013, IWEI-Workshop
An Approach to standardize a Service Life Cycle Management
© Fraunhofer
An Approach to standardize a Service Life Cycle Management
Introduction
Phases
Role model
Formal semantics
Candidates to standardize
Summary
© Fraunhofer
INTRODUCTION - TRENDS IN SERVICES IN MANUFACTURING COMPANIES Servitization
Customising of services
Bundling of products and services
Leadership of services
Development of new services
© Fraunhofer
SERVITIZATION AS A TRANSITION FROM PRODUCTS TO SERVICES
TangibleProduct
Product+Service
Product2Service
Product and supportingServices
Product and differentiating
Services
Product as aService
Thoben 2001
© Fraunhofer
PHASESSERVICE LIFE CYCLE MANAGEMENT
Service EngineeringService Ideation
Service Operations Management
1 3
2
Marketing Service DeliveryService Sales Re-Design (optional)/ Dismiss
IdeationProvision ofconditions
Service designRequirements
analysisImplementationService test
Service Portfolio Management
Beginning of Life
End of LifeMiddle of Life
© Fraunhofer
ROLE MODELSERVICE LIFE CYCLE MANAGEMENT
© Fraunhofer
ELEMENTS OF A ONTOLOGY - PART ISERVICE LIFE CYCLE MANAGEMENT
Abstract
Access Rights on enterprise internal level, community/Ecosystem level, and future internet/market level
Status of e.g. a Servitization Process
Maturity of e. g. a (Product-)Service
Actor
Customer relations as well as
Stakeholders like e. g. Service Providers
Intangible and
Tangible components
© Fraunhofer
ELEMENTS OF A ONTOLOGY - PART IISERVICE LIFE CYCLE MANAGEMENT Activity
Servitization Process, incl. sub-processes
Service Ideation, Engineering, and Operation
Asset
Methods for Servitization
Tools for Servitization
(Products-)Services as well as their
Intangible and
Tangible components
© Fraunhofer
SUMMARY
Servitization as a new trend in the manufacturing industry
Service Life Cycle Management for supporting the servitization of a manufacturing industry in order to develop core products with innovative services to create an attractive bundle
Development of standards to optimize this servitization in a special branch
© Fraunhofer
More information under:www.msee-ip.eu
MSEE – MANUFACTURING SERVICE ECOSYSTEM
© Fraunhofer
www.iao.fraunhofer.deFurther Information
IAO 2.0
blog.iao.fraunhofer.de
wiki.iao.fraunhofer.de
Mobil
m.iao.fhg.de/menu.php?lang=en
Publications
https://shop.iao.fraunhofer.de
Information Materials
www.iao.fraunhofer.de/presse-und-medien/407-rss
https://informationen.iao.fraunhofer.de
© Fraunhofer
Ansprechpartner für weitere Informationen
Fraunhofer IAOMike FreitagNobelstraße 1270569 Stuttgart, Germany
Telefon +49 711 970-5105Telefax +49 711 [email protected]
www.dienstleistung.iao.fraunhofer.de
INTEROP – VLABMartin ZelmHempenkamp 2622359 Hamburg, Germany
Telefon +49 …Telefax +49 …[email protected]
