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« GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel...

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WORLDWIDE HOSPITALITY AWARDS A S USTAINABLE L UXURY D ESTINATION « G REEN IS THE N EW G LAM »
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Page 1: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

WORLDWIDE HOSPITALITY AWARDS

A SUSTAINABLE LUXURY DESTINATION

« GREEN IS THE NEW GLAM »

Page 2: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

INTRODUCTION TO OUR ACTION

2

INTRODUCTION

COMMUNICATION

IMPACT MEASUREMENT

PRESENTATION

Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy

called "Green Attitude" whose main objective is to reduce the impact of its activity on the

planet and preserve biodiversity:

This 5 star hotel aims to constantly improve the energetic performances of the property

and to reduce its impact on the planet.

Page 3: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRESENTATION

3

In June 2018, a major change was decided:

take drastic actions against plastic consumption.

The Hotel Metropole Monte-Carlo became the

First 5 star luxury hotel

of the Principality of Monaco

to BAN plastic straws!

The Hotel Metropole Monte-Carlo prohibited the use of plastic straws within its 7 food

and beverage outlets, inspired by Joël Robuchon.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 6: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

COMMUNICATION

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Our action was congratulated by Prince Albert II of Monaco.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 7: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

LOCAL COMMUNITY

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Hello,

Following the reading of an article published on the internet regarding the

withdrawal of plastic straws from your hotel (Palace) I would like to congratulate

you for this great initiative.

This will have, without any doubt, a high positive impact via the image of the

Principality, the luxury property that supports it and of course the proximity with

our Mediterranean sea.

I don’t have the privilege to be one of your clients, but as a diver, father, and

being sensitive to the environment causes I would like to thank you for this

positive action.

Best regards

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Email received (in French) following a press release.

Page 8: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRESENTATION

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In order to maintain the high quality

standards of the beverages served to our

customers, some cocktails and smoothies will

use PLA straws – a fully biodegradable

material.

To emphasize our commitment in terms of

waste management, the hotel now serves

one biodegradable straw per cocktail instead

of two.

Plastic straw

Biodegradable

straw

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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A few figures… to understand why ?

• One billion straws are used and thrown away everyday all over the world…

• … including 500 million only in the United States… (The population in the USA being

325,7 million inhabitants).

• 8,8 million straws are thrown away everyday in France (and this is only in the fast food

industry!).

• At the Hotel Metropole Monte-Carlo, it represented 400 straws per day!

• Straws are single-used and have an average lifetime of 20 minutes.

But why such a decision?? INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 10: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRESENTATION

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The consequences of using straws in a few figures:

• Every year, 1,5 million of marine animals die because of the plastic they have injected

(straws included) and 8 million tons of plastic are offloaded in the oceans.

• Straws are in the top 5 of the waste collected on the beaches.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 11: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRESENTATION

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The plastic straws are made out of oil,

so they are scarcely biodegradable,

with a lifetime of several hundred

years.

They seriously pollute the oceans.

A straw is very small and light and

because of the wind or the rain, we

often find them in the rivers or on the

coasts.

The plastic, which stockpile in their

stomach is absolutely not edible.

And because the human being eat

fish, the plastic ends up in our own

stomachs.

The small size and the shape of

the straws are a real trap for

millions of mammals, fishes and

birds who can easily confuse them

with food.

Why straws are a danger for the planet, the animals and the oceans?

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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Discussions and proposals

of Green Committee

Analysis of straws

consumption in the hotelIntroduction of the project

to the General Manager

Purchase department

Benchmark of « green »

straws available

Introduction to the General

Manager for the approval

Testing of the selected

straws

Press department

Preparation and issue of

the press release

Management and

monitoring

Environment department

Internal communication

on this action

CONCEPTION – Origin of the project

Define with the team the

cocktails that need a straw

Explanation of the action

and training to the staff

members concerned

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 13: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

COMMUNICATION

Page 14: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRINT MEDIA

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Right after the announcement

of the withdrawal of the

straws, « Monaco Matin » -

the local newspaper –

dedicated a front page and a

cover page.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 15: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRINT MEDIA

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The AFP (Agence France-Presse) relayed

the information and allowed us to

obtain an important print media

coverage.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 16: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

PRINT MEDIA

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Thanks to the AFP (Agence

France-Presse) who distributed

the press release, we obtained a

great media coverage with more

than 50 articles, published in the

local, national and international

press presenting the property as

the 1st hotel in the Principality to

ban the use of plastic straws!

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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INTERNAL COMMUNICATION

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John O'Ceallaigh, luxury travel

editor for The Telegraph Travel

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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TV COVERAGE

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Monaco Info is a local news channel.

The TV program « La Ligne Verte » (The Green Line)

dedicated to sustainable development in the

Principality will be broadcasted in September 2018.

The backstage was shared on the

Hotel’s Instagram page.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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RADIO COVERAGE

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Europe 1 (France’s Top 3 Radio )

asked to cover the story.

To listen the interview about the hotel start at 9 :44

The staff who are interviewed:

Laurence SHUKOR

Director of Press and Public Relations

Elodie ROBERT

Sustainable Development Manager

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 21: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

RADIO COVERAGE

21

The back stage pictures of the interview on Europe 1

were shared in a story on our Instagram page.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 22: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

RADIO COVERAGE

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Radio France international is a french public radio station

with an international diffusion.

Mr Olivier LOT was interviewed in Spanish as it was for a

broadcast of RFI Spain.

Olivier LOT

Hotel Manager

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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EXTERNAL COMMUNICATION

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All our F&B outlets menu feature an

explanatory page, introducing our

commitment to our guests.

This page is available at:

The lobby bar

The Joël Robuchon restaurant

Yoshi

Odyssey

Metcafé

In Room Dining

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 24: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

INTERNAL COMMUNICATION

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The information was also communicated to all

members of the staff through the Met’News,

the Hotel Metropole Monte-Carlo internal

newspaper.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

Page 25: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

INTERNAL COMMUNICATION

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Each collaborator can

see this notice with

key figures when they

switch on their

computers.

INTRODUCTION

COMMUNICATION

PRESENTATION

IMPACT MEASUREMENT

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IMPACT MEASUREMENT

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INTRODUCTION

COMMUNICATION

PRESENTATION

In 2017, the daily average

plastic straw sonsumption was

From June 8th, 2018, to September 8th, 2018,

we consumed an average of 104

“biodegradable” straws per day.

We have reduced our consumption by

73,5 %

IMPACT MEASUREMENT

IMPACT MEASUREMENT

Page 28: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"
Page 29: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

The Green Commitee of the Hotel Metropole Monte-Carlo is composed of Staff Members from different departments. This team has

initiated a lot of actions !

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ACTIONS TO PROTECT THE FAUNA AND FLORA

Sponsorship of a hive since

2011

A vegetable garden for the

hotel’s restaurants.

Reforestation by the staff’s

children after a fire that

devastated a forest in Menton.

Page 30: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

Every Monday we give hygiene

products and food to homeless

people. Our staff participate in the

distribution.

We give bottle caps to this

association, they sell them and in

that way they can help disabled

persons to buy medical materials.

Used soaps are given to this association

to be recycled and redistributed in

order to improve sanitary conditions of

children and families in need.

All corks from wine bottles are

given to this association which

sell them and give funds to

research against cancer.

We are sponsoring an organic

urban vegetable garden by

providing them with recycled

wine cases in which they can

grow their plants.

We give used clothes and mattresses to

the association, to be distributed to

people in need.

CHARITY ACTIONS

Each year, for Christmas, we organize a

collect of toys and teddy bears for

under-privileged children.

Our Chef participate to a diner and

all the funds raised are sent to Benin

to embrace education.

We take part in this project which

involves constructions of schools in

Nepal. We raise funds to finance the

furnishing of schools.

The hospitalized children of the

Lenval hospital in Nice are invited

to our kitchens for a Chocolate

Workshop.

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Page 31: « GREEN IS THE NEW GLAM - Hospitality ON...IMPACT MEASUREMENT PRESENTATION Since 2007, the Hotel Metropole Monte-Carlo has established an environmental policy called "Green Attitude"

We are committed… and you?


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