Франшиза Hilton Worldwide

WELCOME Chelyabinsk Franchise Roadshow

Friday 6 March 2015

TODAY’S AGENDA

Hilton Worldwide

Focused Service Brands

Full Service Brands

Luxury Brands

The newest members of the Family: CURIO and Canopy

HILTON WORLDWIDE BRANDS

Leading the world of hospitality for over 90 years, Hilton Worldwide has a

diverse portfolio of 12 industry-leading brands spanning from economy to

luxury.

HILTON WORLDWIDE – GLOBAL VISION “TO FILL THE EARTH WITH THE LIGHT AND WARMTH OF HOSPITALITY.” CONRAD N. HILTON

12 Industry-leading brands

4,322 Properties

715,062 Rooms trading

94 Countries & Territories

44 Million Hilton HHonors members

More rooms under construction than any competitor

228,522 Rooms in the pipeline – largest in the industry¹

127 Million Guests served annually

Excluding timeshare properties ¹Source: STR / STR Global Pipeline December 2014


COMPETITIVE POSITIONING (EUROPE)

Attributes Competitors in Europe*

Luxury

Located in landmark destinations around the world, more “traditional” luxury

Luxury

Technology savvy travelers, (Conrad Concierge mobile app), contemporary luxury `

Upper-Upscale to Luxury

Curated a collection of hotels, both city and resorts destinations

Local landmarks “part of the fabric of their cities”, experience-driven

Upper-Upscale

Full service hotels and resorts ; business , leisure and meeting /groups segments

Upper-Upscale - Lifestyle

Local experiences in great neighborhoods for both leisure and business travelers

Diverse portfolio of full service upscale hotels and resorts (historic icons, small contemporary hotels, resorts and large urban hotels) for both business and leisure travelers

United around its CARE culture, slightly more casual atmosphere

Particularly suited for conversions


COMPETITIVE POSITIONING (EUROPE)

Attributes Competitors in Europe

Focused service, upper-midscale

Facilities and service offering designed to facilitate efficiency and drive value through more self-service facilities and technology

Focused service, economy

Reduced F&B offering, Bundled price and value focus

Standardized product

Hilton Durban, South Africa

HILTON WORLDWIDE

SUPERIOR PERFORMANCE ACROSS THE SPECTRUM

Brand(a)

Existing

Properties

Pipeline

Properties Global RPI(b)

Waldorf Astoria 26 9 113%

Conrad 24 21 111%

Curio 5 6 —

Hilton(c) 560 165 109%

Embassy Suites 219 40 123%

DoubleTree by Hilton 410 159 107%

Hilton Garden Inn 618 257 119%

Hampton Inn 2,005 413 120%

Homewood Suites by Hilton 359 114 122%

Home2 Suites by Hilton 45 165 110%

Hilton Grand Vacations by Hilton 44 — NA

Total 4,322 1,351 115%

(a) Source: HWW Business Analytics Q4 2014. (b) Source: STR (Latest 12 months 04/14; Comparable only). (c) Includes 7 existing existing independent hotel properties (2,104 rooms); There are no independent hotel rooms in the pipeline.

Conrad Algarve, Portugal


GROSS INTERNAL FLOOR AREA PER KEY AND ROOM SIZES

Waldorf Astoria

Conrad

Hilton

Doubletree by Hilton

Hilton Garden Inn

Hampton by Hilton

70m2

65m2

45.2m2

32.5m2

84m2

93m2

28m2

21m2

32m2

38m2

24m2

38m2

HILTON WORLDWIDE

TODAY’S EUROPE & AFRICA PORTFOLIO

8 hotel brands being developed in Europe & Africa and over 300 properties in

operation for a total of 70,000+ rooms.

Hilton hotels still occupy the largest share of the European portfolio (55% of hotels).

Whilst our luxury brands are securing more premium locations in luxury destinations,

the full service DoubleTree by Hilton brand has been rapidly gaining grounds in

Europe, with tremendous success in the UK through conversions in London and the

regions.

Our two focused services brands are now growing rapidly in the UK, Germany,

Poland, Turkey and Russia, topping the pipeline levels of all other brands in Europe.

Hilton Moscow Leningradskaya, Russia

As of 31st December 2014

DoubleTree by Hilton Amsterdam

Centraal Station, The Netherlands


TODAY’S EUROPE & AFRICA PORTFOLIO* (HOTELS/ROOMS)

*As of 31st December 2014 0 10000 20000 30000 40000 50000

Hampton by Hilton (31)

Hilton Garden Inn (35)

DoubleTree by Hilton (58)

Hilton Hotels & Resorts (167)

Conrad Hotels & Resorts (5)

Waldorf Astoria (6)

Waldorf Astoria Amsterdam, The Netherlands

HILTON WORLDWIDE

EUROPE & AFRICA GROWTH

*As of Q4 2014, excluding timeshare, based on STR Global Census and Pipeline

The fastest growing hotel company in Europe and around the world* – with the power of

the most iconic and inspired hotel brands – delivering unprecedented value for our guests,

owners, and operators.

168 180 193 212

241 258 274 304

342

398 440

0

50

100

150

200

250

300

350

400

450

500

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20000

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DEVELOPMENT RESOURCES

Locally based experienced developers (10 offices)

Responsiveness through decentralised decision making (Europe and Africa)

Ability to deploy expert teams and advice rapidly

30 professionals for Europe and Africa, in addition to support functions

based out of London (Legal, Feasibility, Construction and Design)

HILTON WORLDWIDE

MILESTONES AND FACTS TO REMEMBER

*Footprint and pipeline as of December 31st 2014

Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs. The brand still holds over ½ of the European portfolio.

Fastest growing hotel company in the world*, currently operating over 4,200 hotels and resorts in more than 90 countries across 12 brands, fuelled by a global pipeline of more than 1,300 hotels (225,000+ rooms).

Since April 2011 Hilton Worldwide boasts the strongest pipeline in Europe. With 15% share of pipeline markedly ahead of its competition. 1 out of 5 rooms under construction in Europe is Hilton Worldwide affiliated.

Hilton HHonors counts over 40 Million members who enjoy the fastest track to elite status. ONLY hotel loyalty program to offer members the ability to earn BOTH points and airline miles for their stays. T

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HILTON WORLDWIDE

MILESTONES AND FACTS TO REMEMBER

*STR Global Pipeline December 2014

Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs. The brand still holds over ½ of the European portfolio.

DoubleTree by Hilton has achieved incredible growth in Europe & Africa, through both new build and conversion hotels (70%), including significant penetration and awareness in the UK market.

The brand grew from no properties in 2007 to 59 trading hotels today (11,000+ rooms) in Europe & Africa.

Our 2 focused service brands combined represent over 10% of the European pipeline*, having presence and raising awareness in 11 countries in Europe. The two brands total 155 properties today or 23,500 rooms in operations and pipeline.

2nd Fastest growing hotel brand in Europe with 36 hotels and 5,900+ rooms in the pipeline.

Fastest growing hotel brand in Europe with 53 hotels and 8,300+ rooms in the pipeline.

Ranked Highest in Guest Satisfaction by J.D. Power in its segment for ten out of the past 13 years. Fo

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We’ve spent nearly a century learning, honing, perfecting; relentlessly pursuing

excellence that today puts us ahead on every level.

We call it the Hilton Performance Advantage.

HILTON WORLDWIDE PERFORMANCE ADVANTAGE


HHONORS LOYALTY PROGRAM

ONLINE & MOBILE

DIGITAL CRM & EMAIL

RETAILING REVENUE

& Pricing MANAGEMENT

GLOBAL

MARKETING

ALLIANCES &

PARTNERS GLOBAL

RESERVATION CENTERS

SUPPLY MANAGEMENT

INFORMATION

TECHNOLOGY HILTON WORLDWIDE

SALES

Our partnering approach creates a higher share of wallet, guest loyalty, and

leading innovation making it easier for on-site personnel to focus on delivering a

superior guest experience.

40 MILLION+ HILTON HHONORS

MEMBERS

50%+ OCCUPANCY FROM HHONORS MEMBERS

~$200M SAVINGS FROM MEMBERS BOOKING

THROUGH LOWER COST CHANNELS

HILTON HHONORS™: "THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM"

$1.5B+ HHONORS FOLIO ASSOCIATED WITH

QUARTERLY PROMOTIONS

Source: BDRC Continental, Pan Western Europe Hotel Guest Survey, Annual report 2014

“HHonors is regularly ranked as the Top Hospitality

loyalty program”

0 2 4 6 8 10

Hilton HHonors

Le Club Accorhotels

Marriott Rewards

NH World Program

IHG Rewards Club

Starwood Preferred Guest

Hyatt Gold Passport

Wyndham Rewards

Awareness

Membership FrequentStayers

HILTON HHONORS™: THE WORLD’S LEADING

HOTEL GUEST REWARDS PROGRAM

The program now has over 40 million members worldwide.

HHonors members enjoy the fastest track to elite status and all the

privileges that come with it.

HHonors is the ONLY hotel loyalty program across the industry to offer

members the ability to earn BOTH points and airline miles for their stays.

HILTON HHONORS™: THE WORLD’S LEADING

HOTEL GUEST REWARDS PROGRAM

Bookings made through HHonors come at a significantly lower cost.

HHonors leverages targeted promotions and strategic partnerships to

drive additional value to hotels and members.

Our extensive international network of partners includes 70 of the

world’s most popular airline, rail, and car rental companies, as well as

many co-branded credit cards available in key markets.


ONLINE & MOBILE

DIGITAL Reach travelers at every

opportunity with the latest

mobile, search, and online

channels that place your

property at their fingertips.

Hilton was voted #1 site for

speed & ease of use.

30+ ONLINE WEBSITES, APPS, & MOBILE SITES

~380M VISITS PER YEAR

22 LANGUAGES LOCALLY-RELEVANT CONTENT


Responsible for our industry-

leading pricing and yield

management capabilities,

maximizing profits with advanced

tools, training and analysis to

help make smart pricing and

inventory decisions, while

increasing guest satisfaction.

INTEGRATED PRICING ACROSS ALL CHANNELS

& SEGMENTS

1,000+ HOTELS MANAGED ON OUR

OPTIMIZATION PLATFORM

1,200+ HOTELS MANAGED IN CENTERS

OF EXCELLENCE

PRICING,

REVENUE & YIELD MANAGEMENT


GLOBAL

MARKETING Our legacy of powerful brands –

category-leaders – comes from

a rich history of inspiring

demand for our brands through

marketing. Our approach is

differentiated, purposeful and

powerful – spanning the

portfolio – always oriented

from a customer-perspective.

DESTINATION MARKETING

TARGETING SOURCE MARKETS

PRODUCT SOLUTIONS

BAR and BAR+

ALWAYS ON LEISURE CUSTOMER-CENTRIC

RETAILING FOCUSED ON INSPIRING WEEKEND TRAVEL


Experienced team members

provide 24-hour, multi-

language global coverage in an

effort to support and deliver

business to your property.

GLOBAL

RESERVATION CENTERS

3,000 AGENTS ACROSS SALES & SERVICE

~11M RESERVATIONS

PER YEAR

12 LANGUAGES LOCALLY-ACCESSIBLE AGENTS

ACROSS 10 CENTERS


HILTON WORLDWIDE

SALES

3RD-PARTY DISTRIBUTION

MANAGES / CO-MANAGES ~$6B

~$8 BILLION IN ANNUAL ROOM REVENUE

700+ TEAM MEMBERS IN 34 REGIONAL OFFICES

(11 IN EUROPE) SPEAKING 42 LANGUAGES

A team of professionals ready to

help you build influential

customer relationships and

meet the demands of today’s

Corporate, Group, and Leisure

travelers.


Our seasoned team secures the

best pricing, highest quality, and

fastest delivery of the products

and services your property

needs.

HILTON

SUPPLY MANAGEMENT

~$3B INFLUENCED ANNUAL

SPEND GLOBALLY

eProcurement STATE-OF-ART-PLATFORM

DIVERSITY & ECO-FRIENDLY

SUPPLIERS


Technology is the foundation of

the Hilton Performance

Advantage, offering both you

and your guests access to

technology solutions such as

reservations, internet access

and entertainment.

INFORMATION

TECHNOLOGY

OnQ SUITE INDUSTRY-LEADING PROPRIETARY

INTEGRATED SOLUTION

LIGHTSTAY SUSTAINABILITY

STAYCONNECTED WI-FI SYSTEM


Strong commercial engine supports an

estimated

$30 billion in system revenue

82% of total rooms

revenue is generated through commercial

engine


Industry leading loyalty program.

Access to cutting edge revenue management solutions.

Unrivalled online accessibility - more languages than any other competitor

brand.

Dynamic and targeted marketing campaigns and promotions.

Best in class global and regionalised reservation and sales support.

Competitive procurement platform.

Innovative and energy efficient technological solutions.

FOCUSED SERVICE BRANDS

Hilton Garden Inn Davos, Switzerland

Hampton by Hilton Swinoujscie, Poland


DESIGN PRINCIPLES

Both focused service brands, rely on proven standardized designs focused on ease of use for guests and operational efficiency keeping both development costs and staffing requirements low. Facilities and “zones” are designed around a logical guest flow combined with contemporary and stylish décor.

CONSTRUCTION GUIDANCE

Architecture, Design and Construction Specialists dedicated to focused

service brands.

Development Guides available online.

A specialist BPS team dedicated to your hotel brand will assist with:

DEDICATED BRAND PERFORMANCE SUPPORT (BPS)

BPS team is involved from the opening process.

BPS team remains actively involved to help each hotel achieve best

potential performance.

Additional directional information and support throughout the year.

BPS collaborates with you to get the best from your hotel venture.

Sales

Marketing

Quality assurance

Revenue management

Training and culture

Communications

London Luton Airport, UK

Complimentary Hot Breakfast Yes No No

Complimentary High Speed Internet Everywhere

No No No

Complimentary Access to Fitness Centre

No No No

24/7 Snack area No No No

In-room Amenities: Iron / Safe / Hairdryer / Flat Screen TV

No No Yes

100% Satisfaction Guarantee No Yes No

Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.

UNMATCHED VALUE OFFERING

Yes

Yes

Yes

Yes

Yes

Yes

3 Meals Restaurant & Evening Room Service

Yes Yes Yes Yes

Complimentary High Speed Internet everywhere

No No No No

Complimentary Access to Fitness Centre

No No No No

Complimentary Business Centre Services

No No Yes No

Pavilion Pantry Yes No No No

In-room Amenities: Iron / Safe/ Hairdryer/ Fridge/ Flat Screen TV

Yes No No No

The Satisfaction PromiseTM No No No No

Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.

UNMATCHED VALUE OFFERING

Yes

Yes

Yes

Yes

Yes

Yes

Yes


STRENGTH OF OFFERING

Economy Positioning

21 m² room size

Limited F&B

Optional meeting space

Bundled offering

100% Hampton Guarantee™

Midscale Positioning

24 m² room size

Wider F&B offering

Optional meeting space (up to 500 m²)

Value-driven offering

The Satisfaction Promise

Fast growing in Europe and emerging markets (Russia, Poland, Turkey, China and Asia Pacific)

Standardized product engineered for profit maximisation

Market relevant design and scale

Guest offering unmatched by respective competitor brands

Hilton Worldwide global commercial engine

HHonors industry-leading loyalty program

Association with Hilton Hotels and its unrivalled brand recognition


STRENGTH OF OFFERING

Free Hot Breakfast

3 Meals Restaurant & Evening Room Service

Complimentary High Speed Internet Everywhere

Complimentary Access to Fitness Centre Complimentary Access to Business Centre (Work Zone at Hampton by Hilton)

24/7 Snack Area

24/7 Pantry (Market) In-room Amenities: Iron / Safe/ Hairdryer/ Flat Screen TV (fridge at Hilton Garden Inn only)

100% Hampton

Guarantee

The Satisfaction

Promise

2 9 10

14

23

31

43

64

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Hampton by Hilton Liverpool City Centre, UK

FOCUSED SERVICE

EUROPEAN GROWTH

*As of 31st December 2014

4 8 9

14

21 24

27

35

46

59

72

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London Luton Airport, UK

EUROPEAN GROWTH

Hilton Garden Inn has the 2nd largest pipeline share among all

hotel brands in Europe.

Hampton by Hilton has the highest pipeline share among all

hotel brands in Europe.

Source: STR Global Census and Pipeline December 2014

COMING SOON Iasi, Romania

Vladimir, Russia

Newcastle, United Kingdom

Saint Petersburg, Russia

Bournemouth, United Kingdom

Moscow, Russia

Ufa, Russia

Frankfurt, Germany

Minsk, Belarus

Kocaeli, Turkey

Volgograd, Russia

Jelenia Gora, Poland

Nizhny Novgorod, Russia

Glasgow, United Kingdom

Wroclaw, Poland

Bydgoszcz, Poland

London Ealing, United Kingdom

COMING SOON Malaga, Spain

Volgograd, Russia

Ulyanovsk, Russia

London Wembley, UK

Trabzon, Turkey

Corlu, Turkey

Istanbul (x5), Turkey

Samara, Russia

Ufa, Russia

Pistoia, Italy

Wroclaw, Poland

Istanbul Kayasehir, Turkey

HAMPTON BY HILTON

Hilton Garden Inn led the J.D. Power 2014 North America Hotel Guest Satisfaction Index StudySM marking the 10th award for the brand since the study started.

Hilton Garden Inn is raising awareness; achieving the 4th best progression in prompted awareness and preferred choice among brand users.

In Western Europe Hilton Garden Inn’s “association with the Hilton brand leads consumers to think that it is a more upmarket proposition”.

Source: Great Britain Hotel Guest Survey 2014, BDRC Continental /

Western Europe Hotel Guest Survey 2013 – UK, Germany and Italy, J.D. Power 2014 North America Hotel Guest Satisfaction Index

StudySM, J.D. Power 2011 Europe Hotel Guest Satisfaction Index StudySM

HILTON GARDEN INN

Voted top global franchise in 2011, 2012 and 2014 in Entrepreneur magazine’s annual franchise 500®.

Hilton Garden Inn Konya, Turkey

Hilton Worldwide boasts the largest pipeline in Russia

amounting to the combined pipeline of the Intercontinental

Group, Marriott International and Starwood Hotels & Resorts.

In Turkey Hilton Worldwide has established the largest hotel

network in the country (10,000+ rooms trading and

pipeline).

Hilton Garden Inn accounts for 2/3 of Hilton Worldwide’s

pipeline.

In Asia-Pacific Hilton Worldwide operates 120 hotels (41,500+

rooms) and has 199 hotels and over 58,000 rooms in the

pipeline (including 150 hotels and 48,000+ rooms in China

alone).

Hilton Garden Inn portfolio will grow six fold to 34

properties over the next few years totalling over 6,600 rooms.

SECURING TOMORROW’S DEMAND

Source: STR Global Census and Pipeline December 2014

Volgograd, Russia

Hotels in international airport locations include London

Luton, Amsterdam Schiphol, Liverpool John Lennon, London

Gatwick, Warsaw.

Hotels in strategically located in the heart of key gateway

cities include London, Amsterdam, Berlin, Warsaw with

upcoming openings in Munich, Istanbul, Brussels and

Moscow.

In a number of strategic European markets Dual branded

properties have proved to be successful.

DEVELOPMENT MILESTONES

FULL SERVICE BRANDS

DOUBLETREE BY HILTON

DoubleTree by Hilton London

West End, UK


BRAND ESSENCE

Unique and interesting full-service upscale hotels in great

locations that are the antidote to impersonal vacations,

meetings and events.

Where the little things mean everything.™

CARE service and culture.

DoubleTree by Hilton Lisbon

Fontana Park, Portugal


BRAND OFFERING

Full service brand

Market suitability: Business and leisure, City centre and resorts

Gross Floor area: 65 m² / key (70 m² for Hilton)

Flexible meeting space requirements based on market profile

Optional Executive lounge

Gym, all-day dining restaurant, bar and room service still required

DoubleTree by Hilton Malatya, Turkey

*As of 30 December 2014


EUROPE & AFRICA GROWTH

0 5

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DoubleTree by Hilton Cambridge, UK


CONVERSION BRAND

Opportunity for owners to enter a fast-growing portfolio of diverse properties and

access to the benefits of the Hilton Performance Advantage.

Successful for both individual assets and portfolios.

UK & Ireland leading the charge, with similar successes achievable in other key

European markets.

Case Study – DoubleTree by Hilton Cambridge, UK

FULL SERVICE BRANDS

HILTON HOTELS & RESORTS

Hilton Kiev, Ukraine

Hilton Frankfurt Airport, Germany

Hilton is the most recognized hotel brand in virtually every region of the world

Measure / Region Rank U.K. Western Europe

Asia Pacific Middle East Latin

America

Awareness – Unprompted 1st 1st 1st 1st 2nd

Awareness – Prompted 1st 1st 1st 2nd 1st

Brand Preference: 1st Choice 1st 1st 1st 1st 1st

Brand Ranking Index(a) 1st 1st 1st 1t 1st

Hilton:

A Category

of One

(a) Brand ranking index is a composite BDRC measure incorporating awareness, preference, usage, and likelihood to recommend. Source: BDRC Hotel Guest Survey (2014 Annual Report for U.K. and Western Europe; Asia Pacific, Middle East, and Latin America as of year end 2012)

Hilton London Wembley, UK


“PROPERTIES TO MEET EVERY NEED”

Hilton Hotels & Resorts gives owners the opportunity to combine the best destinations with

one of the most recognized names in hospitality, offering prototypes to suit a variety of

situations including resort, convention, airport, suburban and city centre locations across the

world.

Central location in key European and global gateway cities, “City landmarks”

At the heart of numerous financial and business districts

Convention centres, Resorts, Airports and Leisure attractions

Dual branded properties

Hilton Istanbul Bomonti, Turkey

Large Convention centre and Conference hotels

Hilton Istanbul Bomonti, Turkey (840 rooms, 12,000 m² of m/s)

Hilton London Metropole, UK (1,054 rooms, 4,250 m² of m/s)

Hilton Sorrento, Italy (373 rooms, 4,180 m² of m/s)

Hilton Prague, Czech Republic (791 rooms, 4,645 m² of m/s)

Hilton Istanbul, Turkey (499 rooms, 10,000 m² of m/s)

Hilton Warsaw (314 rooms, 2,500 m² of m/s)



Hilton Bodrum, Turkey

Resorts

Hilton Bodrum Turkbuku Resort & Spa, Turkey (486 rooms)

Hilton Dalaman Sarigerme Resort & Spa, Turkey (410 rooms)

Hilton Mauritius Resort & Spa, Mauritius (193 rooms)

Hilton Vilamoura, Portugal (176 rooms)

Hilton Evian-les-Bains, France (170 rooms)

Hilton Imperial Dubrovnik, Croatia (147 rooms)

Hilton Seychelles Labriz Resort & Spa, Seychelles (111 rooms)

Hilton SA Torre Mallorca, Spain (104 rooms)



Hilton Frankfurt Airport, Germany

AIRPORTS

60 hotels globally, offering over 20,000 rooms at international airports

In Europe…

London Airports 4 Hilton hotels totalling 1,800+ rooms.

Paris Airports 2 Hilton hotels totalling 725 rooms.

12 other Hilton hotels at European international airports totalling over

3,000 rooms (Rome, Copenhagen, Helsinki, Zurich, Madrid, Amsterdam,

Frankfurt, Manchester, Dublin, Edinburgh, Munich).



The combination of two brands must be in line with market requirements and positioning

spread between segments (i.e. profile and maturity of the market). Different brands could be

combined if suitable.

TWO HOTELS WORKING TOGETHER ARE MORE THAN TWICE AS SUCCESSFUL

Examples

Hilton Frankfurt Airport (249 rooms combined with a Hilton Garden Inn 334 rooms)

Hilton Bursa, Turkey (187 rooms combined with a Hampton by Hilton 107 rooms)

Coming soon…

Hilton and Hampton by Hilton Bournemouth, UK

Hilton and Hampton by Hilton St Petersburg Expoforum, Russia

DUAL BRANDING BENEFITS (VS STAND ALONE POSITION)

Questions

THANK YOU

Date post:	17-Jul-2015
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