Date post: | 01-Jan-2016 |
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Home Video: Digital files
The Cloud
Virtual DVR
Connected device
Smart TV
Access to all content
Always VOD
Linear vs. non-linear programming
Digital Video: licensing
Netflix, HuluPlus
Traditional TV networks
Specialty networks
Replacement of MVPDs
Digital copyright protections—Netflix example
Traditional TV service
210 Local TV markets
In a local market Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION) Network affiliate (WFAA, Belo-owned) O&O (4, 5, 11) Difference for LPTV
Sources of programming Local, network, syndicated, paid
TV Dayparts
overnight 1-6 am; early morning 6-9 am
daytime 9-3; early fringe / late afternoon 3-5
early evening 5-6; access 6-7 note time zone variations
prime time 7-10
late fringe 10 - 1030
late night 1030 - 100
Types of scheduling
Stripping
Checkerboarding Daypart differences / prime-time vs. not
Stacking, blocking
Lead off, hammocking, lead-in, tent-poling
Stunting (sweeps)
Basics of network operation
Original benefit vs. today
High cost programming / national audience
Network compensation
Value of station / network-affiliate relations
O&O
‘Hybrid networks’ Univision, PAX / ION
‘Hybrid IPTV' services – Operators use either digital or satellite for linear TV and broadband for on-demand content
Basics of network operation
ABC, NBC, CBS, Fox, CW – how much do they need their local stations?
How can local TV survive? Multicasting? Cable cost + streaming option?
Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV, HBO
A ‘cable network’ is not a network
Mobile media – national or local?
TV syndication
‘Off Network’ Big Bang Theory, Raymond, How I Met… Seinfeld, Frasier, Friends Classic TV shows
First Run Minimum number of markets Group owner impact Specific genres
Cash / Barter
National TV
genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows
Production costs Reality hour: $300K - $1 million Sit-com half hour: $750K - $2M Drama hour: $1.5M - $2M
Co-production & deficit financing