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IBM Software Group
© 2004 IBM Corporation
WebSphere Commerce – Express V5.6Fast, affordable e-commerce solutions for mid-sized companies
Overview for <company name>
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IBM Software Group
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E-Commerce in 2004: Positive Outlook
“It wasn't all hype. For companies as well
as consumers, e-commerce is hotter than ever” Business
Week, 2003
“Networked business-to-business transactions now stand at $2.4 trillion” -
Forrester Research
“…decision makers cited eCommerce investments as having the most upside – 35% of firms will spend more next year on initiatives for
transaction with buyers and suppliers online.” Forrester, 2003
“B2B and B2C e-commerce via the Internet continues to grow, with e-commerce returning as a business priority in 2004.” Giga, 2003
“e-commerce represents a growing investment within Global 2000 enterprises as they begin to move toward
next-gen sell-side environments” Meta Group, 2003
The e-commerce time-out has ended. Aberdeen, 2003
B2B Projects to Surge by More Than 40%,
B2C Projects Increase by 20%, Evans Data Corp,
2004
“34% of manufacturers say that they will increase their eCommerce investment in 2004…making it the highest increase among all categories” Forrester, 2003
Surveys, analyst reports indicate a major resurgence in e-commerce
¼ of mid-market firms are selling online and 30% more plan to do so in the next 12
months – AMI Partners, 2003
IBM Software Group
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IBM WebSphere Commerce:Powering the Value Chain
IBM – leading the industry in e-commerce 7 years proven experience and thousands of customers
Leader year after year in Gartner e-commerce Magic Quadrant
Built on market-leading WebSphere middleware platform
Industry-leading features and ability to support variety of solutions and verticals
WebSphere Commerce solutions allow you to deploy a wide variety of value WebSphere Commerce solutions allow you to deploy a wide variety of value chain initiatives -- from a simple online sales channel, to e-procurement, to a chain initiatives -- from a simple online sales channel, to e-procurement, to a completely integrated multi-tier demand chain -- all on a single platform.completely integrated multi-tier demand chain -- all on a single platform.
Interact with complete context
Automate best processes
Deploy & Adapt rapidly & flexibly
Integrate across & beyond the enterprise
IBM Software Group
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Just a Few of Our Customers…
IBM Software Group
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IBM WebSphere Commerce: Proud of Our Many Customers
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IBM Software Group
WebSphere Commerce Solution Architecture
Robust, out-of-box business processes enable best practices
Robust, out-of-box business processes enable best practices
Built on a scalable platform designed for business integrationBuilt on a scalable platform designed for business integration
Individualized interactions based on unique business relationships
Individualized interactions based on unique business relationships
Self-service business
tools to configure
processes
Self-service business
tools to configure
processes
Any or all commerce initiatives built on a single, unified platformAny or all commerce initiatives built on a single, unified platform
Configurable Business Processes
Business
Administrator
Developer
Business
Administrator
Developer
BUSINESS CONTEXT ENGINE
CONFIGURABLE BUSINESS PROCESSES
IBM BUSINESS INTEGRATION
InteractIntegrate
Relationships & Agreements Personalization Globalization Analytics
Marketing Merchandising & Selling
Catalog &Content Trading Order
ManagementDigitalMedia
TOOLS
Model Transform Manage
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IBM Software Group
Business Context Engine: Contextual Experience Management
Contextual Experience Contextual Experience ManagementManagement
Understanding the customer & where they are in the sales lifecycle
A consistent “total experience” across points of contact
Use everything you know to deliver the right content, capabilities, offers
• Locale
• Profile & preferences
• Behavior & history
• Organizational attributes
• Role & associated workflow
• Policies, agreements, contracts
GlobalizationPersonalizationRoles, Relationships & Agreements
Analytics
Informs (& learns from)…
Informs (& learns from)…
Multi-channel interactions with customers
Targeted offers, promotions, recommendations
Rich content delivery
Interactions & transactions with business customers, suppliers, partners
Multi-channel interactions with customers
Targeted offers, promotions, recommendations
Rich content delivery
Interactions & transactions with business customers, suppliers, partners
For…For…
Tools Business Context Engine
Configurable Business Processes
IBM Middleware Infrastructure
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IBM Software Group
The WebSphere Commerce FamilyPowering the Value Chain for Selling, Buying and Channel Management
Commerce-ExpressAn easily installed, affordable, yet complete solution enabling growing mid-market companies to do business on the Web.
Professional EditionDeliver a consistent, personalized user experience across multiple channels to maximize customer loyalty and walletshare.
Business EditionOptimize both direct and indirect channels by capturing and deploying best practices across the extended demand chain.
Improved Scalability
Advanced Analytics, Data Mining
Collaborative Filtering
Advanced Product Search Aids
Digital Media EnablerSupporting on-line mgmt., sale
and distribution of digital assets.Channel Management
Contract and Policy Management
Reseller Hosting
Clustering Support
Live Help Collaboration
Basic B2C or B2B Storefront, Shopping ExperienceTargeted Marketing
Business AnalyticsOrder Management
Adds:
Buy-Side Support
Supplier Enablement
Advanced Roles and Relationships
Multi-round RFQ
Adds:
Collaborative Workspaces
Entry e-CommerceAdvanced Multichannel
Extended Demand Chain
Merchandising Personalization
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IBM Software Group
WebSphere Commerce – Express V5.6
Quickly and easily installed and deployed Built to install and configure fast and easily SMB-friendly Starter Stores, Catalog Import Utility, “lite” development tools speed store creation
Low total cost of ownership for a complete end-to-end e-commerce solution Packaged offering meets production, staging and
development needs at 34% lower price than MSCS Streamlined design helps keep cost of services low
Easy to use and administer Wizard-based tools for marketing/merchandising Intuitive product management tools to manage catalog
Supports open standards, other platforms Customers not locked into proprietary platform choice Java-based, 100% J2EE-compliant, and supports
Linux, i Series and Windows
Helping Midmarket Firms Jump-start or Expand their e-Business
"We need an infrastructure that is truly extensible so a two-person business can act, look, and feel like the best of big business. With WebSphere Commerce – Express we have an engine that can race with the big boys and win." - Bruce Camber, Director, Small Business School
“There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it we’ve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us.”– Bob Ernst, IT Mgr., Mike Castrucci Chevrolet
"We need an infrastructure that is truly extensible so a two-person business can act, look, and feel like the best of big business. With WebSphere Commerce – Express we have an engine that can race with the big boys and win." - Bruce Camber, Director, Small Business School
“There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it we’ve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us.”– Bob Ernst, IT Mgr., Mike Castrucci Chevrolet
NEW! V5.6 GA 4/30
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IBM Software Group
WebSphere Commerce – Express V5.6: Designed for Medium Businesses
• Quick Install lets you start building your store in a little over an hour
• Starter Stores and Catalog Import Utility get your store online fast
• New “lite” development environment
• Intuitive wizard-based GUI of marketing, site admin tools makes it easy to manage site, create promotions, campaigns
• Competitive feature set delivers capabilities needed to get started plus advanced features to grow into
• All features offered consistently across all platforms
• Everything required for production, staging and site development in one package - a complete end-to-end e-commerce solution for B2C or B2B
Easy to Install
Easy to Manage
Right Function
Complete Solution
Easy to Integrate
Easy to Learn/Use
Extensible, Flexible
Affordably Priced
• 100% Java-based, J2EE-compliant; WAS-consistent for easy integration
• Includes DB2 Express and co-exists with other Express offerings such as WAS Express, Portal Express
• Store Configurator and Change Page editor w/ simple GUI make it easy to update store - no JSP or Java skills required!
• Intuitive Product Mgmt. Tool lets business users easily manage catalog, pricing etc.
• At only $20K per processor you get everything you need for production, staging, development at one affordable price point – 34% less than MSCS!
• Upgrades to Professional or Business Edition; credit given for WCE purchase
• 100% of customized code migrates as is
• Supports Windows, i Series, Linux/Intel
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IBM Software Group
WebSphere Commerce – Express V5.6: Delivering Improvement Across the Entire Project Timeline
Install and
configure
Create Store
Look/Feel
Create Catalog
Backend Integratio
n
Test and Deploy
Focusing on “time to value” from installation and deployment through site lifetime…
Customize Store
Features
Manage and
Maintain
Store Model Improvements Simpler, easier to understand/customize
Catalog Import Utility Speeds catalog creation Uses Excel spreadsheet as input
Lite Development Environment 85% faster start-up Memory footprint reduced by 2/3
WBI Modeler Process Maps Crisply lays out all WC processes, reducing customization cost Great tool for partners
Faster Install Time WCE portion 50% faster
Better Install ScreensImproved Messages
Improved UI for Business Users
50-75% fewer steps Time on task better by as much as 193% User sat. improved as much as 60%
IBM Software Group
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WebSphere Commerce - Express: Quick Install Saves Time and Effort
• From shrink-wrap to full installation faster and in fewer steps than the competition• Variety of topologies supported
•“Quick Install” for one server implementation•“Custom Install” splits stack out on up to three servers
Installation complete.Pop in a few CDs and go to lunch – you’ll be ready to publish and begin customizing your store site when you get back.
IBM Software Group
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WebSphere Commerce – Express:Express “Starter Store” Streamlines Customization
Delivers all the core capabilities required for a basic B2B or B2C store front – and easily allows more advanced features to be configured if needed
IBM Software Group
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*The production GUI may vary slightly from this layout.
STORESALES
MARKETINGPRODUCTS
LOGISTICS
WebSphere Commerce – Express: Complete Set of Powerful, Easy to Use Tools for LOB Users
IBM Software Group
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Change Store Style
WebSphere Commerce – Express: Store Editing Tools
Change Page Text
Change Store Colors
Add Banner
Giving midmarket business users more control over the look and feel of their e-commerce site
IBM Software Group
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WebSphere Commerce – Express: Marketing, Merchandising and Selling Capabilities
Guided Selling
Discounts & Coupons
Targeted Campaigns & Promotions
Hello Allison – Welcome Back!
Provides a powerful, industry-leading set of features to help you drive customer loyalty and maximize site revenue
E-Mail Campaigns
IBM Software Group
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WebSphere Commerce – Express: Marketing, Merchandising and Selling Capabilities
Cross-Sell, Up-Sell
Packages,BundlesAuctions
IBM Software Group
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WebSphere Commerce – Express: Intuitive Catalog and Content Management Tools
Product Management Tooling
Empowering business users to create, update and manage online catalog data with full control of features and attributes
IBM Software Group
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WebSphere Commerce – Express: Additional B2B Capabilities
Requisition ListMember’s Only Login
Purchase Orders
Purchase Order Number
IBM Software Group
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WebSphere Commerce – Express: Powerful Analytics Data Warehouse Technology
87 source extraction tables Over 200 data expansion tables for easy data access
Extract, Transform and LoadPredefined extractionsCustom and enhanced extractions
Tight Commerce Accelerator Integration throughout
Analytic information accessible from the Business User’s Interface
Reporting Framework for Information Delivery
250 Delivered Reports
Report Integration Kits for 3rd Party ReportsInformation BuildersCognosBrioCrystal
IBM Software Group
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Production and staging serverDatabase (DB2 Express)Developer licenseMaint&upgrade protectionTechnical support
WebSphere Commerce - Express
Basic Commerce Site: Deliver a basic B2B or B2C e-commerce site, one processor license plus pre-production staging environment
Microsoft Commerce Server Standard
$20,000 $28,196
Scenario
Production and staging serverDatabase (SQL)Developer licenseMaint&upgrade protectionNo technical support
WebSphere Commerce - Express
Growing Customer Base: Basic B2B/B2C site but scaled to higher customer needs with two processor licenses plus pre-production staging environment
Microsoft Commerce Server Standard Edition
$40,000 $56,392
Scenario
Production and staging serversDatabase (DB2 Express)Two developer license seatsMaint&upgrade protectionTechnical support
Production and staging serversDatabase (SQL)Two developer license seatsMaint&upgrade protectionNo technical support
WebSphere Commerce–Express Pricing vs. MSCS: 34% Less!The pricing scenario vs. Microsoft you and your customers have been waiting for!
IBM Software Group
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WebSphere Commerce – Express helps Mike Castrucci Chevrolet Start Selling Fast
Up and selling in just five weeks…
New site is driving thousands of hits each day
“There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it we’ve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us.”– Bob Ernst, IT Mgr., Mike Castrucci Chevrolet
“There are just so many things I like about WebSphere Commerce - Express. Everything works just the way it should. With it we’ve been able to create an entirely new sales channel for our company. With V5.6, IBM continues to demonstrate that they are committed to smaller customers like us.”– Bob Ernst, IT Mgr., Mike Castrucci Chevrolet
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IBM Software Group
WebSphere Commerce – Express: Summary
Affordable, but Complete - priced 34% less than the leading competitor with “all-in-one” licensing to meet your production, staging, development needs
Quickly and Easily Installed - getting you ready to begin creating and customizing your site in as little as one hour - resulting in lower service costs
Easy to Implement - “Express” store model and fast-path guide gets you to your production site fast
Ready Now, but Built for the Future with the capabilities you need to get started now out-of-the-box and advanced features you can grow into
Jump-start or expand your online presence with a fast, affordable solution tailored to your needs that can generate immediate business value and rapid ROI
Easy to Administer and Manage - with wizard-based tools letting you manage your site effectively without special technical skills
Reliable and Robust - built on WebSphere, a rock-solid e-business infrastructure that can level the playing field with larger companies
Built on Open Standards, WebSphere Commerce-Express frees your company from proprietary platform restrictions
IBM Software Group
© 2003 IBM Corporation
Thank You
Business Partner Name, date, contact
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IBM Software Group
BACKUP
26
IBM Software Group
IBM WebSphere Commerce:The Industry Leader in e-Commerce
Software & Information Industry Association Codie Awards (SIIA)
Best eBusiness Solution
Best eCommerce Solution
Gartner eCommerce Magic Quadrant
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IBM Software Group
Faster Time to Value / Lower TCO
Integrated People, Processes, Info
SMBAppeal
B2C MultiChannelEnablement
Single Integrated Platform
Improved Business User Experience
B2B Extended Demand Chains
WebSphere Commerce V5.6 Announcement Summary
Tools Business Context Engine
Configurable Business Processes
IBM Business Integration
WebSphere Commerce
Solution Enhancements
Designed to integrate people, processes, and information
Tied to core offerings
Release Themes
Enhancements reflected in all Solutions / offerings
Map to capabilities
Solution Architecture
Single, Integrated platform powered by the Business Context Engine
Announcement 4/20, GA 4/30
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IBM Software Group
WebSphere Commerce Portfolio Pricing
WebSphere Commerce Business Edition @ $125K / processor
– WebSphere Commerce Developer Business Edition @ $25K / seat
WebSphere Commerce Professional Edition @ $80K / processor – WebSphere Commerce Developer Professional Edition @ $15K / seat
WebSphere Commerce – Express @ $20K / processor (includes maintenance)– includes production, staging, one developer edition seat; limited two processor environment
– additional WebSphere Commerce Developer Express Edition seats available at $3.5K / seat
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IBM Software Group
WS Commerce – Express V5.6: Customer View
• Can’t afford costly deployment
• Need for basic B2B support as well as B2C
• Need for easier to use LOB tools
• Need quick, easy development environment after partner-handoff
• Starter stores improved, catalog import utility speeds time to value
• New B2B starter store with basic PO support
• Improved usability & visual design of LOB tooling
• New, lighter/faster dev environment
Customer Pains Key Features
Implement an end-to-end solution with an affordable up-front investment
Reduce implementation time & effortEasier to use tools for LOB usersCustomize, extend & grow at your own pace
Benefits
WebSphere Commerce – Express greatly improves customer time-to-value in v5.6 with faster install, simpler, more streamlined store design, easier to use business tools, catalog import utility, a new “lite” development environment and new B2B features – keeping
store deployment costs under control
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IBM Software Group
WebSphere Commerce-Express vs. Professional Edition
Item WS Commerce - Express WC Professional EditionPricing $20K per license (includes 1st
year maintenance)$80K per license (1st year maint. not included)
Pricing Model/ Terms
Per processor licenseEach license allows installation on one processor for production use and a second for pre-production staging
Per processor license No processor limit but must pay for additional license for staging server
Developer License
Developer tools (inc. WSAD) included for use by one developer; WCE Developer Edition available for $3.5K for added seats
$15K for WC Developer Edition
Platform/OS Support
MS Windows 2000 or 2003, iSeries (V5R2), Linux-Intel
MS Windows 2000 or 2003, iSeries (V5R1), Linux (Intel, PPC), zSeries, pSeries
DB Support DB2 Express (bundled in) DB2 but also OracleFeatures Includes all features found in
Professional Edition except those noted at right
Also includes: Lotus Sametime/Quickplace, Likeminds, DB2 Text Extenders, WAS Edge, WAS ND; DB2 Intelligent Miner
Documentation SMB-specific "Easy Start Guide" helps quickly get production store running
Standard product documentation
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IBM Software Group
Things Remembered Integrated Solution
Assure trading partners of merchandise availability
Reduce inventory risk by closing the gap between the order acceptance and inventory management processes
A new open standards-based order request solution, delivered as Web services, with the ability to integrate with any standard e-commerce site
Utilized the build-to-integrate capabilities of WebSphere Studio, Commerce, Application Server and MQ product families
Business benefits
Projected 50% annual increase in conversion rate
Anticipated 8-10% rise in average sales transaction value
Significant reduction in inventory risk and overhead expenses for Things Remembered and trading partners
Ability to attract and maintain broad trading base by ensuring inventory availability
“Our Web Services solution will improve our ability to deliver responsive, personalized, high-quality service to our customers and trading partners. IBM has strengthened our ability to succeed.”
Mark Fodor, Cole National
Challenge
Solution
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IBM Software Group
Anaconda Sports Scores With WebSphere Commerce
Technology Benefits: 6-week development and
implementation cycle Scalability to handle 67% increase in
unique visitors
Business Benefits: Projected 100% payback within a
year 20% increase in online sales over a
3-month period Elimination of high fixed costs
Outmoded Web site, not integrated with fulfillment or credit verification, prevented Anaconda from meeting customer demands and caused high maintenance costs.
New hosted e-commerce solution integrated with back-end systems. Based on WebSphere Commerce, WebSphere Application Server and DB2.
"We were busy answering complaints, handling emergencies and performing wasteful manual tasks to get our orders out. We couldn't satisfy our customers, so they were going elsewhere."- Rob Meyer, Director of Internet Services, Anaconda Sports, Inc.
Solution
Challenge
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IBM Software Group
B2B Direct Sales Portals: Solution Snapshot
B2B Direct Sales Portals provide 24/7 visibility and enhanced productivity that builds on traditional direct sales channels for
midmarket WholesalersB2B Sales Portal
Traditional Channels
Face-to-face
Call center Fax
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IBM Software Group
WebSphere Commerce – Express: Delivering Key B2B Direct Sales Portal Capabilities
Business A
Business C
Business B
B2B Direct Sales Portal
Structured Processes Requisition lists
Dynamic Negotiations
Auctions
Purchasing and Productivity tools
Order Management, Customer Support
Targeted marketing to maximize online B2B
purchases
Product Location Aids
Guided Search
Parametric Search
Automated cross-sell, up-sell
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IBM Software Group
So…just what is keeping you up at night?
Unable to quickly react to market changes
Can’t integrate with and leverage key backend systems
Current site hard to maintain & can’t meet emerging needs
Margins – thin and eroding
Unsettled economy (picking up again?)
Customer expectations increasing
Increasing competitive pressures
Limited IT, business staff
Distributors and resellers find us hard to do business with
Complex, heterogeneous IT environment