☞ Ignite Your Social Media Following Today!

7/28/2019 Ignite Your Social Media Following Today!

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social Media OVERVIEW2013

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igniteYour social Media Following


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Be Cognizant of CultureShifts Happening Now


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who am I?Who is Social Terra?


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We believe in merging traditional andSocial media marketing.


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Early Adopter: Started Experimenting with Social in 2007.

Risk Adverse vsRisk-Seeking. I am Risk-seeking.

Financial Services & Tech Industry Insider

Worked for The heddings Property Group, The CorcoranGroup and Halstead Property.

10 Years in NYC Real Estate - 100+ Million Sales Volume.

Contributing Blogger for Inman Next & Inman Ambassador.

Been featuredin the New York times, New York Magazine,Ny metro, brokers weekly, better homes & garden blog

Why listen to me?


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-


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Bottom Line:Social is the actof making material more

shareable and findable. Period.


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You Feel like this?


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But want this?


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YOUR POCKET


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Why so Hesitant?


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TRANSPARENCY. When you share

information freely you dont lose it (i.e. giveup market share), you and the customernow both have it. Its not a zero/sum game.

GIVE WITHOUT EXPECTING BACK!


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Silos Are Dead.

Silos are management systems incapable ofreciprocal operation with other, related infosystems.

Silos are dead.


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Some Data


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of small-business

owners reported getting newcustomers from social media.(CrowdSpring 2012)

50%


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Nearly of activeInternet users visit socialnetworks and blogs. (Nielsen 2012)80%


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of online American

adults (approx. 129 million)access some form of socialmedia each month. (Experian 2012)

91%


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According to an analysis of

__________________________________________

By the business consulting giant McKinseyGlobal Institute, social technologiesstand to unlock...

4,200 companies

$900bill-$1.3trill


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Pre-QualificationsPreferred NOT ABSOLUTE


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Know Thyself

BR

ANDING


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Basic

Typingand

ComputerSkills


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AT LEAST Know 2Things:

1 - Your Why2 - Your Target Demographic


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Sites every Businessperson should be on

right now:

MACRO LOOK


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J2$ C*.%

K/6 C*.%


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1.


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facebook


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Average User has 245 friends

1 Billion Users


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Complete Your About

section (aka Profile) beforeYou invite Friends!!!


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Personal Profile PhotoCover Photo


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Users!friends!Mini Feeds streamed in one giant feed


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Privacy Settings


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@.437

7./

6.6


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INSIDER TIPS


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www.coverphotofinder.com
http://www.coverphotofinder.com/http://www.coverphotofinder.com/


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Second Degree Connections...is where the leads are.


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Brand PageS


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Black&Wh

iteOldNe

w

YorkPh

otos

/Hist

ory

NICHE


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Add Facts,Stats,

Information


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PRO TIPS

Whenever someone becomes a fan of your page,


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your news appears in their Mini Feed and theirfriendsNews Feeds.

Fans are those who have liked your page


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Facebooker Beware


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2.


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twitter


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The average user follows(or is followed by) 51 people.

(source:Diego Baschs Blog)
http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012


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Complete Your Profile &

Design before You StartFollowing & Engaging!!


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Username


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Personal vsCOMPANY/TEAM

Personal Brand = @StephLDavisCOMPANY Brand = @advocategroup

IL&7-#.2111

Personal Brand


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Personal Brand

Profile Pic/ThumbnailTwitter Handle


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Profile Pic/Thumbnail

Cover Photo Bio 160 CharactersBackground design

Include some fORM of Real Estate OR YOUR


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Include some fORM of Real Estate OR YOURFOCUS OF brand/business in Your Twitter

handle....

I.E. mjarachRENYC


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design


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Whats a Tweet?


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add an image add your location


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Pro Tips


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Create a personalizedso you can build an audience around a specific

theme, event or discussion topic, and then addthat stream to your dashboard.

#hashtag
http://next.inman.com/2012/10/is-social-media-just-a-time-suck-for-agents/#http://next.inman.com/2012/10/is-social-media-just-a-time-suck-for-agents/#


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FAIL


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CAUTION:GFF (Get Followers Fast). Sites thatpromise to get you more followers ifyou provide your username andpassword. After signing up, these sitessend spam from your account. Don'tuse them.


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3.


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linkedin


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Complete Your Profile

before You Promote orInvite colleagues/Contacts.


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Users can still post to Twitter from LinkedIn,but they cannot post to LinkedIn from Twitter.


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grow your network


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Connectto others fromyour Current Job Page orGroups and other categoriessuch as Connections,Companies, Features and Skills.


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linkedin ads


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LinkedIn has an advertisingprogram that can be used to

drive new prospectstoyour landing page, LinkedIngroup or other destination. Theads work the same way Google

paid search ads work.


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Insider tips


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Follow influential People


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Dont be shyabout reaching out toorganizations or people on LinkedIn.

BUT dont do it all at once - youwill look like a spammer.


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4.


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google+


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Google's +1 button improves yourGoogle search ranking, which isalways a good thing!

Google+ is integrated with Googledocs, Chrome, Reader, Gmail, and

YouTube.


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COMPLETE YOUR PROFILE AS MUCHAS YOU FEEL COMFORTABLE!!!


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Data Liberation


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Privacy Controls


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Quality and Quantity...

KEY WORD - DIVERSITY.


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make your posts personal


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ON AIR NOW LIVE OVER YOUTUBE!


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http://socialstatistics.com/

http://www.allmyplus.com/

Links You Must Know
http://www.allmyplus.com/http://www.allmyplus.com/http://socialstatistics.com/http://socialstatistics.com/


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5.


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youtube


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Complete Your channel

design before engaging andpromoting!!


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STATS


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Every 10 days, a centuryof video is uploaded.

Every second, one hour of video is uploaded.

24 hoursof video is uploaded every 24 seconds.

9 months of video is uploaded every two hours.

A decades worth of video is uploaded every day.


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tags and Meta-Tags

Social Terra Tags

@. M3%#6 IL&7-#.


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social media consulting, social mediamarketing, social media optimization,SMO, social media audits, social mediamanagement, SEO, stephanie l davis,stephldavis, stepherdavis, social media

classes, social media seminars, socialmedia videos, social media, social realestate, #socialre, #socialterra, socialmedia and real estate, real estateagents, realtors, real estate education,

real estate seminars, real estatetraining, consultants, new york cityreal estate "Social Media (Industry)"


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Interactive transcript

NEW FEATURE!!!!


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pinterest


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Personal Account


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Business Accounts


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7.


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instagram


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F&/$&2:4 8&0.EEE


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webstagram - just use it!


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Takeaways...


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The pace of the evolution of socialmedia is so fast that we forget that

they were only introduced in 2010with Facebook's official like buttonappearing in April of 2010.


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So Relax


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Contact Stephanie [email protected]

or @Stephldavis
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Date post:	03-Apr-2018
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☞ Ignite Your Social Media Following Today!

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