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Innovative IntelligenceRe-imagine
SWEA Assembly, June 12, 2014
Claude LegrandManaging Partner
Ideaction
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Defining innovating Type >
Levels of Change*
Business Model
Core Process
Enabling Process
Product ProductSystem
Service Channel CustomerExperience
1. Doing the right things
2. Doing things right
3. Improve doing the right things
4. Doing away with things
5. Doing things other people are doing
6. Doing new things (never done)
7. Doing what can’t be done
* From The 7 Levels of Change by Rolf Smith
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The nature of problems
Complicated
• Ambiguity and uncertainty
• Experience is useful but limited
• Expertise can help but is not sufficient
• Success with a similar problem doesn’t guarantee future success
• Difficult to separate parts from the whole
Complex
• High degree of certainty of context and outcome
• Experience is critical and often sufficient
• Requires expertise in specialized fields plus some coordination
• Solving a similar problem increases chances of success
• Problems can be broken down to solveAdapted from Brenda Zimmerman – Schulich School of Business, Toronto
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Plannedgrowth
Actualgrowth
Time
Growth
Complex problems
Complicated problems
Growth in the knowledge economy
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Plannedgrowth
Actualgrowth
Time
Growth
InnovativeThinking
Analytical thinking
Growth in the knowledge economy
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Individuals and teamscombining existing and new knowledgeto solve the right problems or opportunities
Innovative thinking
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FOCUS ON THE ANSWER
ONE QUESTIONJUST DO ITELIMINATE AMBIGUITY
AUTOMATICLINEAR A OR B
Which thinking for the future?
Analytical Thinking
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Analytical thinking
We focus on the answer, not the question
There is only one question and one answer
We stop thinking as soon as we have the answer
Our automatic brain is more powerful than our intelligence
We always try to eliminate ambiguity
We use IQ tests to measure it
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FOCUS ON THE ANSWER
ONE QUESTIONJUST DO ITELIMINATE AMBIGUITY
AUTOMATICLINEAR A OR B
FOCUS ON THE QUESTIONCHALLENGE THE QUESTIONSTOP AND THINKACCEPT AMBIGUITYSTEP BY STEP THINKINGDIVERGE AND CONVERGEA AND B
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Which thinking for the future?
Analytical Thinking
Innovative Thinking+
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5 step innovative thinking
1- Framework2- Issue redefinition3- Idea generation4- Selection and implementation planning5- Measure and improve
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1- Framework
Clearly written question Boundaries Consensus on type of thinking Ownership of the problem Process planning
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Examples of Plastic Words
Soon
Improve
Objective
Often
Expensive
Change
Intelligence
Art/Culture
Service
Quality
Strategy
Communication
Creative
Better
Partner
Customer
Long term
Short term
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Type of Solutions Expected
Number of solutions or ideasOne Many
Desired outputImplementable solutions New ideas/directions
Type of solutions expectedIncremental Revolutionary
TimeShort Long
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How to .. ? example
How to build* the economy of the future based on assets that made it successful in the past?
* For a community
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2- Issue Redefinition
Identify the root causes Break down the problem into homogenous
parts Break down the problem into a logical
sequence Understanding the issue at intellectual and
emotional levels
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3- Idea Generation
Prepare thoroughly Apply divergent and convergent
thinking Nurture and combine ideas
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5 Step innovative thinking process
1- Framework2- Issue redefinition3- Idea generation4- Selection and implementation planning5- Manage, measure and modify
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“The greatest obstacle to discovery
is not ignorance,
it is the illusion of knowledge” Daniel Boorstin