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© ISIS. 2005
How do we talk to How do we talk to zoo keepers?zoo keepers?
Michele PetersUniversity of St. Thomas
© ISIS. 2005
What is ISIS?What is ISIS?
The International Species
Information System (ISIS) works
with the zoological community
to support animal care and
conservation worldwide
© ISIS. 2005
ISIS impactISIS impactCalifornia condor -- critically endangered
© ISIS. 2005
Zoological Information Zoological Information Management System Management System
(ZIMS)(ZIMS) Largest Web-based project in world
Will contain information on more than 2 million animals
Will connect more than 20,000 zoological professionals in more than 70 countries
© ISIS. 2005
Question:Question: Do
communications from ISIS
meet the needs of the
organization’s membership?
© ISIS. 2005
Why a survey?Why a survey?
To determine if ISIS members: Receive communications from
ISIS Understand the information
received Are aware of the ZIMS Project Desire more information about
ISIS
© ISIS. 2005
MethodologyMethodology 24-question survey (English only) Placed on organization’s Web site
(www.isis.org) Link e-mailed to 2,500 contacts Link in monthly newsletter
© ISIS. 2005
Response rateResponse rate
383 responses out of 2,500
More than 15%
© ISIS. 2005
The surveyThe survey
Overall, I feel the communication I currently receive from ISIS is: Good (86%)
Variable (12%)
© ISIS. 2005
Do you receive communication from ISIS at the appropriate intervals? When it is appropriate (86%)
Too seldom (almost 10%)
© ISIS. 2005
Subjects of concernSubjects of concern
ZIMS Project
Web site
Newsletter
Language
© ISIS. 2005
Are you aware of the ZIMS ProjectZIMS Project?
17% -- involved & know a lot21% -- involved, not knowledgeable
30% -- know a lot, but not involved+30% -- don’t know much
© ISIS. 2005
Is the information on the ISIS Web siteWeb site relevant to your work?
86% useful13% somewhat useful
© ISIS. 2005
ISIS NewsISIS News covers topics of interest
10% always37% most of the time51% sometimes
© ISIS. 2005
The information in ISIS ISIS NewsNews is useful to my work
10% very useful34% useful50% somewhat useful6% not useful
© ISIS. 2005
In what languagelanguage do you prefer to communicate?
English (86% - 342 responses) French, German, Spanish (3%
each)Croatian, Danish, Dutch, Italian,
Japanese, Polish, Portuguese, Russian, Scandinavian
© ISIS. 2005
How would you rate your understanding of written English?
89% excellent3% good8% fair
© ISIS. 2005
ConclusionConclusion
ISIS members are satisfied with communications from ISIS and understand the information
However, communications surrounding the ZIMS Project must be enhanced
© ISIS. 2005
RecommendationsRecommendations (cont.) ZIMS Project
Increase profile of the projectSurvey members
Which areas are they not informed about?
Why are members choosing not to become involved in the project?
Target communications to those who are involved in the project
© ISIS. 2005
RecommendationsRecommendations ISIS Web site
Evaluate contentKeep content current
ISIS News (newsletter) Include more topics of interest Add short surveys to Web pageExplore translations
© ISIS. 2005
Questions?Questions?