Ambient marketingKlaudia Osowska 4TOR

Ambient marketing

It all forms of marketing custom. Depending on contemporary understandings of the term, are such forms as guerilla marketing, viral, trendsetting as well as those forms of internet marketing and buzz marketing, email marketing, game marketing, including advertising on public transportation (taxi, bus, trams, subway), bus stops, the outdoor and indoor (eg. advertising, in places advertising in gyms, schools).

Characteristics

Ambient media is a custom, one-off marketing projects, integrating areas of ATL and BTL. As soon as something becomes permanent advertising medium ceases to be ambient medium, and starts to be an ordinary outdoor activities. Ambient is implemented special customer orders for a specific product and a specific target group. It works not only the creation of advertising, but also the form in which it is expressed. They are generally only single embodiments. It is a form of advertising strict context in which the advertiser draws attention not only on the layout, but also on the whole context to place ads. Ambient marketing is characterized by the use individually or simultaneously several factors for advertising purposes.

It could be:

●Custom utilization of existing carriers such. Billboards.The use of contextual space.Use of Interior in connection with their function, eg. Advertising lunatics Stop Road PZU szlabanach.The interaction with the environment.Interacting with media advertising.New technologies, eg. Use Bluetooth to download ringtones and wallpapers for mobile phone, exposed to a Bluetooth marketing advertising media.

examples

One of the more spectacular action, based on the use of the fact that the St. Patrick's Day (very important for all the Irish festival) every year in the Chicago River is dyed green. At the bank of the river erected a large, green, mint shake`a from McDonald's, which led to the immediate assignment by the event on the color of the river was just McDonald.

https://www.youtube.com/watch?t=4&v=LobcqC3U6e0

https://www.youtube.com/watch?t=95&v=316AzLYfAzw