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“Key”word Research
“Key”word Research
Just Two Thoughts
Search Engine & Keywords
Operation & Resources
Industry/KeywordInfo & Audience
Keywords in Past V/s Present
After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors.
What & Why
keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy.
95% of the U.S. Internet browsing population accesses search engines each month.U.S. online population makes an average of 37 search engine visits per person per month.
Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
•Search each search term relevant to business.
•Number of Searches
•Best Search Keywords
Types of Keywords
• Singular & Plural • Strong (High Volume)• Weak (Low)• Global • Local • Misspelled • Seasonal• Long Tail
Keyword Mapping
• Primary Keywords(Optimize for your Home Page)Single Page website
• Secondary Keywords(optimize for products/services Pages)Multi-Page Website
Long-Tail Keywords
Benefits:
•Easier to rank
•More Targeted Visits
•Help you build website authority & trust
•Raise Traffic with relevant Keyword Grouping
Logical
• Is Google a Boy or a Girl?
Time for ResearchGoogle Adwords>>Tools & Analysis>> Keyword Planner
Keyword Planner
Validate Opportunities
Keyword v/s Time Line – Google Trend
Evaluate with Google Trend
Top 5 Searches In India for 2013
Evaluate Topic Popularity
•Know the trending topics from twitter •From reddit•From google+•Google Trends
Competitive AnalysisMetrics that follow on your Competitor:
Page Title
Content
On Page Tags
Backlinks Anchors
Backlink Types
Total Visits/Unique Visitors
Keyword Evaluation Model
Google Avg. CTR for a Rank No.1 – 18.2%
Bing Avg. CTR for a Rank No.1 – 9.66%
Surveyed on 170,000 Visitor behaviour
Conduct Performance Audit
Google Analytics
Check previous months Keywords
Keywords v/s visits >>pages>>pageviews>> bounce rate
Google Webmaster
Check each keyword against CTR
Other SEO Tools
My Fav. Keyword Tools
Keywords in Brainstorm
SEMRUSH
Spyfu
Keywordspy
Ubersuggest
Soovle
Keyword Planner
Resources
http://www.seoaday.com/2011/12/keywords-101-types-of-keywords-and.htmlhttp://seo-tutorial.seoadministrator.com/HubSpothttp://blog.ubervu.com/5-ways-to-find-trending-topics-other-than-twitter.htmlhttp://www.seomark.co.uk/keyword-competition-analysis/http://moz.com/tools/keyword-difficultyhttp://connect.relevance.com/a-tale-of-two-studies-establishing-google-bing-click_through-rateshttp://www.seonick.net/seo-business-model/#axzz2obxiRBjF
